المؤلفون: Meng, Ting, Lai, Ivan Ka Wai

المصدر: Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 37, Issue 1, pp. 115-131.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-03-2024-0376

المؤلفون: Moharam, Omneya Mohamed, Yacout, Omneya Mokhtar

المصدر: Journal of Islamic Marketing, 2024, Vol. 15, Issue 11, pp. 3084-3114.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-04-2023-0131

المؤلفون: Silva, Francisco Maria Morgado Roberto da

المساهمون: Soares, Raquel Vanessa Reis Silva Ferreira, RUN

مصطلحات موضوعية: Advertising, Artificial Intelligence, Brand Attitudes, Brand Variables, Programmatic Advertising, SDG 8 - Decent work and economic growth, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/174231

المؤلفون: Khon, Zarema

المساهمون: Johnson, Samuel, Hang, Haiming, Simonyan, Iveta

مصطلحات موضوعية: lay theories, consumer behavior, marketing decision-making, algorithm aversion, persuasion, brand attitudes

URL الوصول: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.866237

المؤلفون: Yao, Qi, Hu, Chao, Du, Jianjian

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1191-1206.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2022-3920

المؤلفون: Colicev, Anatoli, de Bruyn, Arnaud

المصدر: European Journal of Marketing, 2023, Vol. 57, Issue 9, pp. 2382-2406.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-01-2022-0044

المؤلفون: Jumani, Zulfiqar Ali, Muhamad, Nazlida

المصدر: Journal of Islamic Marketing, 2022, Vol. 14, Issue 11, pp. 2771-2797.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-06-2022-0177

المؤلفون: Yuting Liao, Liang Wu

المصدر: World Electric Vehicle Journal, Vol 15, Iss 7, p 313 (2024)

مصطلحات موضوعية: greenwashing perception, green skepticism, consumer innovativeness, brand attitudes, purchase intention, Electrical engineering. Electronics. Nuclear engineering, TK1-9971, Transportation engineering, TA1001-1280

وصف الملف: electronic resource

Relation: https://www.mdpi.com/2032-6653/15/7/313; https://doaj.org/toc/2032-6653

URL الوصول: https://doaj.org/article/b067662a022848b3b2605ebab0ec7c2e

المؤلفون: Utami, Nurul Rizki, Astuti, Rifelly Dewi

المصدر: International Journal of Research in Business and Social Science (2147- 4478); Vol. 13 No. 5 (2024): July; 58-71 ; 2147-4478 ; 10.20525/ijrbs.v13i5

مصطلحات موضوعية: Social Media Marketing Activities (SMMA), Brand Attitudes, Brand Experiences, Purchase Intentions, Customer Engagement, Local Fashion Brands, Indonesia, PLS-SEM

وصف الملف: application/pdf

Relation: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/3465/2369; https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/3465

الاتاحة: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/3465

المؤلفون: Priluck, Randi L., Pirog, Stephen F., Wisenblit, Joseph Z.

المصدر: Young Consumers, 2023, Vol. 24, Issue 2, pp. 219-233.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/YC-04-2022-1502

المؤلفون: Sukhabot, Sasiwemon, Jumani, Zulfiqar Ali

المصدر: Journal of Islamic Marketing, 2021, Vol. 14, Issue 1, pp. 196-214.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-05-2021-0155

المؤلفون: Davtyan, Davit, Tashchian, Armen

المصدر: Journal of Product & Brand Management, 2022, Vol. 31, Issue 7, pp. 1077-1090.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2021-3381

المؤلفون: Liu, Gordon, Abolhasani, Morteza, Hang, Haiming

المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 4, pp. 1153-1183.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-01-2021-0017

المؤلفون: Alvarado-Karste, Diego, Kidwell, Blair

المصدر: Journal of Product & Brand Management, 2021, Vol. 31, Issue 4, pp. 637-653.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2019-2573

المؤلفون: Qiao, Fei, Griffin, William Glenn

المصدر: Journal of Product & Brand Management, 2021, Vol. 31, Issue 2, pp. 177-188.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2019-2363

المؤلفون: Pinho, Catarina Veloso Onofre de Carvalho

المساهمون: Vale, Rita Miguel Ramos Dias Coelho do, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Consumer behavior, Decision-making, Brand attitudes, Brand perceptions, Purchase intentions, Footwear industry, Sustainability, Corporate Social Responsibility, Hedonic, Utilitarian, Consumer profiles, Comportamento do consumidor, Processo de decisão de compra, Avaliação de uma marca, Intenções de compra, Indústria do calçado, Sustentabilidade, Responsabilidade Social Corporativa, Hedónico, Utilitário, Perfil do consumidor, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/38273

المؤلفون: Wenting Feng, Dihui Chang, Hongjie Sun

المصدر: Frontiers in Psychology, Vol 13 (2023)

مصطلحات موضوعية: social media, influencers, bragging language style, straightforward bragging, humblebragging, brand attitudes, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1113655/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/c9052a4e23b54fa2aded4786401f88f2

المؤلفون: Bezaz, Nora, Kacha, Mathieu

المصدر: International Journal of Retail & Distribution Management, 2021, Vol. 49, Issue 6, pp. 701-716.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-01-2020-0024

المؤلفون: Leão, Tiago Filipe Almeida

المساهمون: Pinto, Diego Costa, RUN

مصطلحات موضوعية: Gamification, Goal-setting, Brand Congruence, Brand Attitudes

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/98818

المؤلفون: Liljedal, Karina T., Berg, Hanna

المصدر: Journal of Consumer Marketing, 2020, Vol. 37, Issue 7, pp. 775-784.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-12-2019-3544