المؤلفون: Ian Phau, Luke Butcher, Ysobel Tang

المصدر: Australasian Marketing Journal. 25:215-224

مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, Brand awareness, 05 social sciences, 050801 communication & media studies, Advertising, Focus group, Grounded theory, Brand management, 0508 media and communications, Brand extension, 0502 economics and business, General Earth and Planetary Sciences, 050211 marketing, Business, Brand equity, Video game, General Environmental Science, Qualitative research

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6d8848857a95cbd3833f8c6a7cdbe461
https://doi.org/10.1016/j.ausmj.2016.11.008