يعرض 1 - 4 نتائج من 4 نتيجة بحث عن '"Yin, Bingqing (Miranda)"', وقت الاستعلام: 0.29s تنقيح النتائج
  1. 1
    Academic Journal
    Coins Are Cold and Cards Are Caring : The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior

    المؤلفون: Yin, Bingqing (Miranda), Li, Yexin Jessica, Singh, Surendra

    المصدر: Journal of Marketing, 2020 Nov 01. 84(6), 57-73.

    URL الوصول: https://www.jstor.org/stable/26973156


    أضف إلى المفضلة
  2. 2
    Academic Journal
    Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients

    المؤلفون: Yin, Bingqing (Miranda), Li, Yexin Jessica

    المصدر: Journal of Advertising ; volume 52, issue 5, page 739-755 ; ISSN 0091-3367 1557-7805

    الاتاحة: http://dx.doi.org/10.1080/00913367.2023.2255241
    https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2255241

    View record in BASE

    أضف إلى المفضلة
  3. 3
    Academic Journal
    Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts.

    المؤلفون: Shi, Haijiao1 (AUTHOR) haijiao.shi@btbu.edu.cn, Chen, Rong1,2 (AUTHOR) chenr@sem.tsinghua.edu.cn, Yin, Bingqing (Miranda)1,3 (AUTHOR) biyin@calpoly.edu

    المصدر: Journal of Retailing. Dec2024, Vol. 100 Issue 4, p656-672. 17p.

    مصطلحات موضوعية: *CONSUMERS, GIFT giving, SOCIAL distance, PACKAGING design, ATTITUDE (Psychology)

    Full Text Finder

    أضف إلى المفضلة
  4. 4
    Conference
    Part A: Advertising, Promotion, and Marketing Communications: Toward a Better Understanding of Promotional Effects on Consumers: The Effect of Pre-Giving Incentives on Relationship Norms and Donation Behavior.

    المؤلفون: Yin, Bingqing (Miranda)1 bingqing.yin@ku.edu, Li, Yexin Jessica1, Singh, Surendra

    المصدر: AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pA-35-A-36. 2p.

    مصطلحات موضوعية: *MONETARY incentives, *MARKETING strategy, CHARITY advertising


    أضف إلى المفضلة
أدوات البحث: أحصل على تغذية RSS – أرسل هذا البحث بالبريد الإلكتروني – حفظ البحث – جدول التنبيهات: لا شيء