المؤلفون: Iaffaldano, N., D'Uggento, A. M., Santamato, V.

المساهمون: AA.VV., F. Calabrò F., L. Della Spina & M.J. Piñeira Mantiñán, Iaffaldano, N., D'Uggento, A. M., Santamato, V.

مصطلحات موضوعية: Roots tourists, Migration, Ancestral tourism, Genealogical tourism, Municipal administrations, Socio-economic impacts, Word of mouth effect, Attractiveness of the ancestors’ land, Apulia region, Factor analysis

Relation: info:eu-repo/semantics/altIdentifier/isbn/978-3-031-06824-9; ispartofbook:New Metropolitan Perspectives. Post COVID Dynamics: Green and Digital Transition, between Metropolitan and Return to Villages Perspectives; firstpage:2313; lastpage:2324; numberofpages:12; alleditors:F. Calabrò F., L. Della Spina & M.J. Piñeira Mantiñán; https://hdl.handle.net/11586/402712

الاتاحة: https://hdl.handle.net/11586/402712
https://doi.org/10.1007/978-3-031-06825-6_222

المساهمون: Park, Ji-Man

مصطلحات موضوعية: Social network service, Facebook, Questionnaire analysis, Message attitude, Image of dental clinics, Word-of-mouth effect

وصف الملف: application/pdf

Relation: Implantology; J03149; OAK-2018-10235; https://ir.ymlib.yonsei.ac.kr/handle/22282913/166647; T201804309; Implantology, Vol.22(1) : 24-41, 2018; 57919

الاتاحة: https://ir.ymlib.yonsei.ac.kr/handle/22282913/166647
https://doi.org/10.32542/implantology.20180003

المؤلفون: Ferrari, S., Nicotera, T., Iaffaldano, N., Santamato, V.

المساهمون: multiples authors, Ferrari S., Nicotera T., Ferrari, S., Nicotera, T., Iaffaldano, N., Santamato, V.

مصطلحات موضوعية: roots tourism, emigration, municipal administrations, socio-economic impact, word of mouth effect, attractiveness of the ancestors' land

Relation: info:eu-repo/semantics/altIdentifier/isbn/978-88-238-8339-0; ispartofbook:First report on roots tourism in Italy. From migratory flows to tourism flows: strategies of destination marketing for a recall to the homeland of the Italian community around the world; firstpage:103; lastpage:152; numberofpages:50; alleditors:Ferrari S.; Nicotera T.; http://hdl.handle.net/11586/408531

الاتاحة: http://hdl.handle.net/11586/408531

المؤلفون: Department of Operations and Information Management, The University of Scranton, Scranton, PA 18510, USA ( host institution ), Liu, Yipeng ( author ), Cheng, Hsing Kenneth ( author ), Tang, Qian Candy ( author ), Eryarsoy, Enes ( author )

مصطلحات موضوعية: Software pricing, Software piracy, Word-of-mouth effect, Bass diffusion model

وصف الملف: Pages 99-107

Relation: Decision Support Systems; S0167-9236(10)00213-7; http://ufdc.ufl.edu/LS00514662/00001

الاتاحة: https://doi.org/10.1016/j.dss.2010.11.032
http://ufdc.ufl.edu/LS00514662/00001

المؤلفون: Maeda, Hiromitsu

المصدر: 対人社会心理学研究. 17:35-43

مصطلحات موضوعية: function of word-of-mouth, くちコミ, ブランドエクイティ, brand equity, くちコミの送り手自身にもたらす効果, くちコミの機能, word-of-mouth communication, word-of-mouth effect for informationsender

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=jairo_______::2bb10ea9c7070d8f2d601d92f3998466
https://hdl.handle.net/11094/67193

المؤلفون: Dubey, S.K. (author)

المساهمون: Hoogendoorn, S.P. (promotor), Cats, O. (promotor), Delft University of Technology (degree granting institution)

مصطلحات موضوعية: Non-compensatory behaviour, Context-aware survey, Word-of-mouth effect

Relation: http://resolver.tudelft.nl/uuid:ed1d3e3b-5f21-401f-88c1-f991958baf00

الاتاحة: http://resolver.tudelft.nl/uuid:ed1d3e3b-5f21-401f-88c1-f991958baf00

المساهمون: Park, Ji-Man

مصطلحات موضوعية: Social network service, Facebook, Questionnaire analysis, Message attitude, Image of dental clinics, Word-of-mouth effect, relig

Relation: https://ir.ymlib.yonsei.ac.kr/handle/22282913/166647

الاتاحة: https://ir.ymlib.yonsei.ac.kr/handle/22282913/166647

المؤلفون: Dindire Laura, Munteanu Andreea

المصدر: Ovidius University Annals, Economic Sciences Series. :605-609

مصطلحات موضوعية: jel:M37, social media, TTL advertising, brand awareness, word-of-mouth effect

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______645::23373d87b8c358c4afb470fdbdd1037e

المؤلفون: Izar Landeta, Juan Manuel, Ynzunza Cortés, Carmen Berenicice

المصدر: ConCiencia Tecnológica, ISSN 1405-5597, Nº. 48 (julio-diciembre), 2014, pags. 12-16

مصطلحات موضوعية: Cantidad de pedido, Punto de reorden, Descuentos por volumen, Efecto boca a boca, Costo de faltante, Order quantity, Reorder point, Volume discounts, Word of mouth effect, Stockout cost

وصف الملف: application/pdf

Relation: https://dialnet.unirioja.es/servlet/oaiart?codigo=6400002; (Revista) ISSN 1405-5597

الاتاحة: https://dialnet.unirioja.es/servlet/oaiart?codigo=6400002

المؤلفون: 박지영

المساهمون: 이유리, 의류학과

مصطلحات موضوعية: 의류 상품, Clothing Product, 구전 커뮤니케이션, Word-of-Mouth Communication, 대면 구전, Face-to-Face Word-of-Mouth, 온라인 구전, On-line Word-of-Mouth, 구전 채널, Word-of-Mouth Effect, 구전 내용, Reliability, 구전 효과, Clothing Shopping Orientation, 신뢰성, 의복 쇼핑 성향

وصف الملف: ⅷ, 141 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056285; http://hdl.handle.net/10371/22469

الاتاحة: http://hdl.handle.net/10371/22469
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056285

المساهمون: The Pennsylvania State University CiteSeerX Archives

المصدر: http://www.uned.es/dpto-analisis-economico2/fichprof/garin/German.TManagement.pdf.

مصطلحات موضوعية: Tourism demand, Dynamic model, GMM estimators, Short- and long-run elasticities, Consumers fidelity, Word of mouth effect country’s GDP and the revenues generated by this concept 1995, Daniel &, Ramos, Mello, Pack, Sinclair

Time: 2002

وصف الملف: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.521.2026; http://www.uned.es/dpto-analisis-economico2/fichprof/garin/German.TManagement.pdf

الاتاحة: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.521.2026
http://www.uned.es/dpto-analisis-economico2/fichprof/garin/German.TManagement.pdf

المؤلفون: Hermanns, Adrien

المساهمون: UCL - Louvain School of Management, Chevalier, Philippe

مصطلحات موضوعية: Supply Chain, herding effect, word-of-mouth effect, daily deals, social interactions, mimétisme, bouche-à-oreille, interactions sociales, coupon en ligne

Relation: thesis:4007; http://hdl.handle.net/2078.1/thesis:4007

الاتاحة: http://hdl.handle.net/2078.1/thesis:4007

المؤلفون: 許嘉榮, Hsu, Chia-Jung

المساهمون: 國際企業管理學系碩士在職專班

مصطلحات موضوعية: 體驗行銷, 口碑效果, experiential marketing, word of mouth effect

Relation: http://ir.lib.pccu.edu.tw//handle/987654321/25823; http://ir.lib.pccu.edu.tw/bitstream/987654321/25823/2/index.html

الاتاحة: http://ir.lib.pccu.edu.tw//handle/987654321/25823
http://ir.lib.pccu.edu.tw/bitstream/987654321/25823/2/index.html

المؤلفون: 曾郁茹, Tseng, Yu-Ju

المساهمون: 任立中, Jen, Li-Chung, 臺灣大學:國際企業學研究所

مصطلحات موضوعية: 口碑效果, Bass擴散模型, word-of-mouth effect, Bass diffusion model, manag, psy

Relation: http://ntur.lib.ntu.edu.tw/bitstream/246246/182676/1/ntu-97-R95724046-1.pdf; http://ntur.lib.ntu.edu.tw/handle/246246/182676

الاتاحة: http://ntur.lib.ntu.edu.tw/bitstream/246246/182676/1/ntu-97-R95724046-1.pdf
http://ntur.lib.ntu.edu.tw/handle/246246/182676

المؤلفون: 曾羨書, Tseng, Hsien-Shu

المساهمون: 黃恆獎教授, 臺灣大學：國際企業學研究所

مصطلحات موضوعية: 電影工業, 口碑效果, 影評人, 明星魅力, 電影類型, motion picture industry, word-of-mouth effect, critics, star power, movie genre

وصف الملف: 429835 bytes; application/pdf

Relation: 一、中文書目 1. 理察˙考夫，仲曉玲，徐子超譯,「文化創意產業」，典藏藝術家庭股份有限公司出版，2003年9月。 2. 鄭沂珊(2002)，「美國電影闢防影響因素之探討」，國立師範大學大眾傳播研究所碩士論文。 3. 蔡瑤昇，張雅婷(2004)，「網路口碑訊息內容產生之說服效果對消費者推薦意願之影響」，2004科技與管理學術研討會。 4. 黃雅芬(2000)，「口耳相傳效果對消費者行為的影響」，國立政治大學國際貿易學系碩士論文。 5. 吳明隆，涂金堂，「SPSS與統計應用分析」，五南圖書出版，2007年3月。 6. 經濟部工業局，「2005台灣文化創意產業發展年報」。 7. 鄭佩玲（2001），「口耳相傳效果對消費者態度形成之影響—以網路留言板為例」，國立政治大學國際貿易學系研究所碩士論文。 二、英文書目 1. Alain d'Astous, Antonella Carù, Oliver Koll, Simon Pierre Sigué(2005), ”Moviegoers' Consultation of Film Reviews in the Search for Information: A Multi-country Study,”International Journal of Arts Management, 7(3) ,32-45. 2. Arndt, Johan (1967), “Word of Mouth Advertising：A Review of the Literature,” New York：Advertising Research Federation. 3. Abrams, M. H. (1999), A Glossary of Literary Terms. Seventh edition. Fort Worth, TX: Harcourt Brace College Publishers. 4. Austin, Bruce A. (1981), ”Film Attendance: Why College Students Chose to See Their Most Recent Film,” Journal of Popular Film and Television, 9, 4- 49. 5. Austin, Bruce A. and Thomas F. Gordon.(1987), "Movie Genres: Toward a Conceptualized Model and Standardized Definitions," Current Research in Film: Audiences, Economics and the Law, 4: 12-33. 6. Abraham, Ravid S.,(1999),”Information, Blockbusters, and Stars: A Study of the Film Industry,”Journal of Business,72(4), 463-492. 7. Basuroy, Suman, Chatterjee, Subimal, S. and Ravid Abraham (2003), “How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets,” Journal of Marketing, 67, 103-117. 8. Bloch, P.H., Sherrell, D.L. and Ridgway, N.M.(1986), “Consumer Search: An Extended Framework,” Journal of Consumer Research, 13( June), 119-126. 9. Bone, P. F. (1995), “Word of Mouth Effects on Long-term and Short-term Product Judgment,” Journal of Business Research, 32, 213-223. 10. Burzynski, Michael H. and Dewey J. Bayer (1977), “The Effect of Positive and Negative Prior Information on Motion Picture Appreciation,” Journal of Social Psychology, 101 (2), 215-218. 11. Boor, M. (1992), “Relationships Among Ratings of. Motion Pictures by Viewers and Six Professional. Movie Critics,.” Psychological Reports,70, 1011–1021. 12. Camerson, S.(1995),”On The Role Of Critics in the Culture Industry,”Journal of Cultural Economics, 19, 321-331. 13. Caves, Richard E.(2000),”Creative Industry,”Cambridge, MA:Havard University Press. 14. Chisholm, Darlene C. (2004), “Two-Part Share Contracts, Risk, and the Life Cycle of Stars: Some Empirical Results from Motion Picture Contracts,” Journal of Cultural Economics, 28(February), 37-56. 15. De Vany, Arthur; Walls, W. David (1999),“ Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office?” Journal of Cultural Economics ,23(November), 285-318. 16. Dana-Nicoleta Lascu, William O. Bearden, and Randall L. Rose (1995). “Norm Extremity and Interpersonal Influences on consumer Conformity,” Journal of Business Research, 32, 201-212. 17. Eliashberg, Jehoshua and Sawhney, Mohanbir S. (1994), “Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment,” Management Science, 40(9), 1151-1173. 18. Eliashberg, Jehoshua, Jonker Jedid-Jah, Sawhney, Mohanbir S. and Wierenga, Berend (2000), “MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures,”Marketing Science, 19(Summer), 226-243. 19. Eliashberg, Jehoshua, Elberse, Anita and Leenders, A. A. M. Mark (2006), ”The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions,”Marketing Science, 25(6), 638-661. 20. Eliashberg, Jehoshua and Shugan, Steven M.(1997), ”Influencers or Predictors？”Journal of Marketing ,61(April), 68-78. 21. Feldman, J. M., Lynch, J. G., (1988), ”Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior,” Journal of Applied Psychology, 73, 421-435. 22. Feick, L.F. and Price, L.L. (1987), “The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing, 51( January), 83-97. 23. Faber, R. J., & O'Guinn, T. C. (1984), ”Effect of media advertising and other sources on movie selection,” Journalism Quarterly, 61, 371-377. 24. Gelb, Betsy and Madeline Johnson (1995), “Word-of-Mouth Communication: Causes and Consequences,” Journal of Health Care Marketing, 15(Fall), 54-58. 25. Hanson, W. A. (2000). Principles of Internet Marketing. Ohio, South-Western College. 26. Holbrook, Morris B.(1999),”Popular Appeal Versus Expert Judgments of Motion Pictures, ” Journal of Consumer Research, 26(September), 144-155. 27. Herr, Paul M., Frank R. Kardes, and John Kim (1991), "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, 17 (March), 454-462. 28. Holmes J D, J D Lett. (1977), “Product sampling and Word of Mouth.” Journal of Advertising Research, 17, 35-39. 29. Hampel, D. J.(1977), “Consumer Satisfaction with the Home Buying Process: Conceptualization and Dissatisfaction,” Marketing Science Insistute, 7-19. 30. Kalpesh Kaushik Desai, Suman Basuroy,(2005),” Interactive Influence of Genre Familiarity, Star Power, and Critics' Reviews in the Cultural Goods Industry: The Case of Motion Pictures,” Psychology & Marketing. 22(3),203-216. 31. Liu, Yong, (2006), “ Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue,” Journal of Marketing, 70(July),74-89. 32. Litman, Barry R. & Kohl, Linda S. (1989),”Predicting Financial Success of Motion Pictures: The ‘80s Experience,” The Journal of Media Economics, 2,(Fall), 35-50. 33. Levin, Aron M., Levin, Irwin P. and Heath, C. Edward,(1997),” Movie Stars and Authors as Brand Names: Measuring Brand Equity in Experiential Products,” Advances in Consumer Research, 24(1), 175-181. 34. MPAA(2006),”U.S. Entertainment Industry：2006 MPA Market Statisitcs,”[available at http://www.mpaa.org/researchStatistics.asp .] 35. Podoshen, Jeffrey (2005), “Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound,” The Journal of Product and Brand Management, 14(4), 278-297. 36. Pincus, Steve and Waters, L. K.,(1977). “Information Social Influence and Product Quality Judgments,” Journal of Applied Psychology, 62(5), 615-627. 37. Richins, Marsha L. (1983), “Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study,” Journal of Marketing, 47( Winter), 68-78. 38. Reinstein, D.A., Snyder, C.M. (2005), "The influence of expert reviews on consumer demand for experience goods: a case study of movie critics", The Journal of Industrial Economics, 53(1), 27-51. 39. Soderlund, Magnus (1998), “Customer Satisfaction and Its Consequences on Customer Behaviour Revisited,” International Journal of Service Industry Management, 9(2), 169-188. 40. Sood, Sanjay and Dreze, Xavier,(2006),”Brand Extensions of Experiential Goods: Movie Sequel Evaluations,” Journal of Consumer Research, 33(December), 352-360. 41. Sawhney, Mohanbir S. and Eliashberg, Jehoshua(1996),”A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures. Marketing Science,” 15(2), 113-131. 42. Sochay, Scott (1994). Predicting the Performance of Motion Pictures. Journal of Media Economics, 7(4), 1-20. 43. Tes, D. K. and Wilton, P. C. (1988),”Models of Consumer Satisfaction Formation: An Extention”, Journal of Marketing, 204-212. 44. Turner, J. C. (1991), Social Influence, Milton Keynes: Open University. 45. West, Patricia M. and Susan M. Broniarczyk(1998),” Integrating Multiple Options：The Role of Aspiration Level on Consumer Response to Critic Consensus,” Journal of Consumer Research, 25(June), 38-51. 46. Wyatt, Robert O. and David P. Badger(1984),”How Reviews Affect Interest in and Evaluation of Films,” Journalism Quarterly, 61(Winter), 874-878. 47. Wallace, W. T., Alan Siegerman, & Morris B. Holbrook (1993),”The Role of Actors and Actress in the Success of Films: How Much Is A Movie Star Worth?”. Journal of Culture Economics, 17(June), 1-27.; zh-TW; http://ntur.lib.ntu.edu.tw/handle/246246/60557; http://ntur.lib.ntu.edu.tw/bitstream/246246/60557/1/ntu-96-R94724065-1.pdf

الاتاحة: http://ntur.lib.ntu.edu.tw/handle/246246/60557
http://ntur.lib.ntu.edu.tw/bitstream/246246/60557/1/ntu-96-R94724065-1.pdf

المؤلفون: 許惠婷, Hui-Ting Hsu

المساهمون: 陳鴻基, 鄭興, Houn-Gee Chen, Hsing K. Cheng

مصطلحات موضوعية: 開放原始碼軟體, Bass理論與模型, 產品擴散, 擁有成本, 口碑效應, Open Source Software, Bass Model, Product Diffusion, Ownership Cost, Word-of-Mouth Effect, manag, eco

Time: 44

Relation: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/27918

الاتاحة: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/27918

المؤلفون: 黃雅芬, Huang, Ya-Fen

المساهمون: 邱志聖, Chiou, Jyh-Shen

مصطلحات موضوعية: 口耳相傳效果, 涉入, 社會關係強度, 資訊搜尋, 產品知識, 國家因素, Word-of-Mouth Effect, involvement, social tie, information search, product knowledge, country factor

Relation: A2002002065; http://nccur.lib.nccu.edu.tw//handle/140.119/83185; http://nccur.lib.nccu.edu.tw/bitstream/140.119/83185/1/index.html

الاتاحة: http://nccur.lib.nccu.edu.tw//handle/140.119/83185
http://nccur.lib.nccu.edu.tw/bitstream/140.119/83185/1/index.html

المؤلفون: 黃雅芬, Huang, Ya-Fen

مصطلحات موضوعية: 口耳相傳效果, 涉入, 社會關係強度, 資訊搜尋, 產品知識, 國家因素, Word-of-Mouth Effect, involvement, social tie, information search, product knowledge, country factor

الاتاحة: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22A2002002065%22.

Additional Titles: ブランドエクイティとくちコミ行動の循環モデルに関する検討 : くちコミの送り手自身にもたらされる効果に着目して
ブランド エクイティ ト クチコミ コウドウ ノ ジュンカン モデル ニ カンスル ケントウ クチコミ ノ オクリテ ジシン ニ モタラサレル コウカ ニ チャクモクシテ

المؤلفون: マエダ, ヒロミツ, Maeda, Hiromitｓu, 前田, 洋光

مصطلحات الفهرس: くちコミ, ブランドエクイティ, くちコミの送り手自身にもたらす効果, くちコミの機能, word-of-mouth communication, brand equity, word-of-mouth effect for informationsender, function of word-of-mouth, Departmental Bulletin Paper, text, 紀要論文 Departmental Bulletin Paper

URL: http://hdl.handle.net/11094/67193