نتائج البحث - "Word of mouth marketing"

المصدر: International Journal of Business, Law, and Education; Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education; 69 - 81 ; 2747-139X

مصطلحات موضوعية: Service Innovation, Customer Satisfaction, Brand Loyalty, Word-of-Mouth Marketing

وصف الملف: application/pdf

Relation: https://ijble.com/index.php/journal/article/view/964/872; https://ijble.com/index.php/journal/article/view/964

الاتاحة: https://ijble.com/index.php/journal/article/view/964
https://doi.org/10.56442/ijble.v6i1.964

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Academic Journal

Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka

المؤلفون: Sandunima, Kaluarachchi Chamodi, Jayasuriya, Nisha

المصدر: South Asian Journal of Marketing, 2024, Vol. 5, Issue 1, pp. 61-73.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SAJM-04-2023-0029

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Academic Journal

Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka

المؤلفون: Kaluarachchi Chamodi Sandunima, Nisha Jayasuriya

المصدر: South Asian Journal of Marketing, Vol 5, Iss 1, Pp 61-73 (2024)

مصطلحات موضوعية: Social media marketing, Firm-created communication, User-generated communication, Customer purchase intention, Fashionwear industry, Word of mouth marketing, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2719-2377; https://doaj.org/toc/2738-2486

URL الوصول: https://doaj.org/article/126922df95de49e8b504df4ebeec4f41

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Academic Journal

Effectiveness of Centrality Measures for Competitive Influence Diffusion in Social Networks

المؤلفون: Fairouz Medjahed, Elisenda Molina, Juan Tejada

المصدر: Mathematics, Vol 13, Iss 2, p 292 (2025)

مصطلحات موضوعية: social network, word of mouth marketing, competitive influence diffusion, strategic game, centrality measures, Mathematics, QA1-939

وصف الملف: electronic resource

Relation: https://www.mdpi.com/2227-7390/13/2/292; https://doaj.org/toc/2227-7390

URL الوصول: https://doaj.org/article/357440985d0b4defbe69e542fbba1413

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Academic Journal

Influencers Marketing Via social media and its role in enhancing the competitive advantage

المؤلفون: Alla Mohammed elsayed

المصدر: Journal of Architecture, Art & Humanistic Science, Vol 8, Iss 40, Pp 174-207 (2023)

مصطلحات موضوعية: influencers marketing, influencer, word of mouth marketing (wom), electronic word of mouth marketing (ewom), competitive advantage, Fine Arts, Architecture, NA1-9428

وصف الملف: electronic resource

Relation: https://mjaf.journals.ekb.eg/article_192344_d523176de0f1e14fc106ce952c9c6934.pdf; https://doaj.org/toc/2356-9654; https://doaj.org/toc/2357-0342

URL الوصول: https://doaj.org/article/2f73ac48c0dd497e817061ce5eb43c6a

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8

Academic Journal

Innovative Marketing Approaches in Management for Business Success

المؤلفون: Li, Zihua, Ab Rahim, Hazrita, Liu, Tingyu

المصدر: Journal of Modern Social Sciences; Vol. 1 No. 2 (2024): ; 488-501 ; 111; 卷 1 编号 2 (2024): ; 3078-4441 ; 3078-4433

مصطلحات موضوعية: innovative marketing, Commercial success, Social media marketing, Content marketing, Experience marketing, Word-of-mouth marketing

وصف الملف: application/pdf

Relation: https://atripress.org/index.php/jmss/article/view/95/121; https://atripress.org/index.php/jmss/article/view/95

الاتاحة: https://atripress.org/index.php/jmss/article/view/95
https://doi.org/10.5281/zenodo.14565670

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9

Academic Journal

Pengaruh Strategi Promosi Media Sosial terhadap Keputusan Pembelian N'pure yang Dimediasi Word Of Mouth Marketing

المؤلفون: Stefannie, Stefannie, Rusdi, Farid

المصدر: Kiwari; Vol. 3 No. 1 (2024): Kiwari; 123-127 ; 2827-8763

مصطلحات موضوعية: promotion strategy, purchasing decisions, social media, word of mouth marketing, keputusan pembelian, media sosial, pemasaran word of mouth, strategi promosi

وصف الملف: application/pdf

Relation: https://journal.untar.ac.id/index.php/Kiwari/article/view/29359/17520; https://journal.untar.ac.id/index.php/Kiwari/article/view/29359

الاتاحة: https://journal.untar.ac.id/index.php/Kiwari/article/view/29359

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Academic Journal

Pengaruh Word Of Mouth Marketing Dalam Meningkatkan Citra Perguruan Tinggi Swasta Di Jayapura : (Studi Kasus Mahasiswa Asrama Pemda Puncak Jaya yang melakukan studi Pada Sekolah Tinggi Ilmu Ekonomi Port Numbay Jayapura)

المؤلفون: Lobubun, Munawir

المصدر: Jurnal Ekonomi dan Bisnis; Vol. 16 No. 1 (2024): JEB Vol 16 Nomor 1 Januari 2024; 149-153 ; Jurnal Ekonomi dan Bisnis; Vol 16 No 1 (2024): JEB Vol 16 Nomor 1 Januari 2024; 149-153 ; 2746-1483 ; 2086-4515 ; 10.55049/jeb.v16i1 ; urn:nbn:de:0000-jeb.v16i10 ; ark:/00000/jeb.v16i1

مصطلحات موضوعية: Word Of Mouth Marketing, Meningkatkan Citra Perguruan Tinggi Swasta

وصف الملف: application/pdf

Relation: https://ejurnal.stie-portnumbay.ac.id/index.php/jeb/article/view/281/220; https://ejurnal.stie-portnumbay.ac.id/index.php/jeb/article/view/281

الاتاحة: https://ejurnal.stie-portnumbay.ac.id/index.php/jeb/article/view/281
https://doi.org/10.55049/jeb.v16i1.281

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Report

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

المؤلفون: Taşkın Akkoyun, İlayda, Yeditepe University Graduate School of Social Sciences, Yeditepe University Graduate School of Social Sciences Master’s Program in Business Administration, Sağlık Özçam, Dilek

المساهمون: Sağlık Özçam, Dilek, Yeditepe University School of Applied Sciences, Yeditepe University School of Applied Sciences Department of Human Resources Management, orcid:0000-0003-1672-3548

مصطلحات موضوعية: Advice, Consumer decision process, Marketing communication, Pre-school education institution, Word of mouth communication, Word of mouth marketing, Tavsiye, Tüketici karar süreci, Okul öncesi eğitim kurumu, Ağızdan ağıza iletişim, Ağızdan ağıza pazarlama

وصف الملف: This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr; application/pdf

Relation: https://hdl.handle.net/20.500.11831/8282

الاتاحة: https://hdl.handle.net/20.500.11831/8282

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Academic Journal

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

المؤلفون: Song, Sanga, Kim, Hye-Young

المصدر: Journal of Product & Brand Management, 2022, Vol. 31, Issue 7, pp. 1033-1046.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2020-2936

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Academic Journal

Somewhat pushy but effective: the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

المؤلفون: Izogo, Ernest Emeka, Mpinganjira, Mercy

المصدر: Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 3, pp. 365-383.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-05-2021-0146

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Conference

Sı̇parı̇şı̇mı̇ kutusunda gönderebı̇lı̇r misı̇nı̇z ? Pandora’nın sürdürülebı̇lı̇rlı̇k sınavı ; Could you send my order in its box' the sustainability challenge of pandora

المؤلفون: Paker, Neslihan

المساهمون: Çetinkaya, Emel, Paker, Neslihan

مصطلحات موضوعية: Lüks Değer Algısı, Sürdürülebilir Tüketim, Çevreci Ambalajlama, Elektronik Ticaret, Elektronik Ağızdan Ağıza Pazarlama, Luxury Consumption, Sustainable Consumption, Green Packaging, Electronic Commerce, Electronic Word-Of-Mouth Marketing

وصف الملف: application/pdf

Relation: 17. Uluslararası Bilimsel Araştırmalar Kongresi - Sosyal ve Eğitim Bilimleri / The 17th International Scientific Research Congress -Social and Educational Sciences; Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı; Paker, Neslihan (2023). Siparişimi Kutusunda Gönderebilir Misiniz? Pandora'nın Sürdürülebilirlik Sınavı. 17. Uluslararası Bilimsel Araştırmalar Kongresi (Tam Metin Bildiri/Sözlü Sunum). 978-625-6861-43-5.; https://hdl.handle.net/20.500.12569/729; 262; 271

الاتاحة: https://hdl.handle.net/20.500.12569/729

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