المؤلفون: Sun, Yang, Ding, Wenmei, Wang, Xuhui, Ren, Xiaoxue, Purwanegara, Mustika Sufiati

المصدر: Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 12, pp. 3427-3445.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-07-2023-0624

المؤلفون: Nadhila Sari, Meizi Syafri Yendi, Kristiana Astuti, Kendis Anwar, Hani Maisyarah Batubara, Susi Evanita

المصدر: JPPI (Jurnal Penelitian Pendidikan Indonesia), Vol 10, Iss 4, Pp 702-710 (2024)

مصطلحات موضوعية: self-presentation, opinion leadership, customer engagement, self-expression, atitude to e-wom, intent to e-wom, Education, Social Sciences

وصف الملف: electronic resource

Relation: https://jurnal.iicet.org/index.php/jppi/article/view/3697; https://doaj.org/toc/2477-8524; https://doaj.org/toc/2502-8103

URL الوصول: https://doaj.org/article/e7ef8c01bac84325bf00f951c9974532

المؤلفون: Mohammad Rishad Faridi, Azam Malik, Noor Alam Khan, Asif Iqbal, Sania Khan

المصدر: Innovative Marketing, Vol 20, Iss 4, Pp 192-205 (2024)

مصطلحات موضوعية: e-WOM, e-WOM source attitude, e-WOM source credibility, e-WOM source format, e-WOM source quality, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21235/IM_2024_04_Faridi.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/62e13b21cd0b47e6802125f9dc93b611

المؤلفون: Chalke, Anuja, Cheng, Boon Liat, Dent, Michael

المصدر: Journal of Hospitality and Tourism Insights, 2024, Vol. 8, Issue 2, pp. 420-447.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTI-01-2024-0051

المؤلفون: Pang, Hua, Wang, Jingying

المصدر: Aslib Journal of Information Management, 2023, Vol. 77, Issue 1, pp. 113-132.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AJIM-02-2023-0052

المؤلفون: Zhao, Cong, Noman, Abu Hanifa Md., Abedin, Mohammad Zoynul

المصدر: International Journal of Bank Marketing, 2024, Vol. 43, Issue 1, pp. 82-105.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJBM-02-2023-0107

المؤلفون: Abid, Muhammad, Fazal e Hasan, Syed Muhammad, Ahmadi, Hormoz, Amrollahi, Alireza, Mortimer, Gary

المصدر: International Journal of Retail & Distribution Management, 2024, Vol. 52, Issue 12, pp. 1172-1189.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-03-2023-0195

المؤلفون: Bhutto, Muhammad Yaseen, Rūtelionė, Aušra, Vienažindienė, Milita

المصدر: Journal of Islamic Marketing, 2024, Vol. 15, Issue 11, pp. 3266-3281.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-09-2023-0292

المؤلفون: Nofrizal, Aznuriyandi, Aznuriyandi, Zulkarnain, Zulkarnain, Sucherly, Sucherly

المصدر: Journal of Islamic Marketing, 2024, Vol. 15, Issue 11, pp. 3223-3246.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-08-2023-0261

المؤلفون: Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

المصدر: Dialektika: Jurnal Ekonomi dan Ilmu Sosial, Vol 9, Iss 2, Pp 354-368 (2024)

مصطلحات موضوعية: e-wom, celebrity endorsement, perceived quality, brand image, purchase intention, Economics as a science, HB71-74, Management of special enterprises, HD62.2-62.8

وصف الملف: electronic resource

Relation: https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/4638; https://doaj.org/toc/2502-4094; https://doaj.org/toc/2598-781X

URL الوصول: https://doaj.org/article/dbb86ad5984444bcbebe16e687cbb907

المؤلفون: Effy Yuswita, Silvana Maulidah

المصدر: Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering, Vol 7, Iss 4, Pp 314-323 (2024)

مصطلحات موضوعية: e-wom, fast food industries, local brand awareness, local brand loyalty, social media marketing, Agriculture

وصف الملف: electronic resource

Relation: https://afssaae.ub.ac.id/index.php/afssaae/article/view/18913/270; https://doaj.org/toc/2622-5921

URL الوصول: https://doaj.org/article/9a875286b10f448ca8094a8430dcb7ee

المؤلفون: Fatma, Mobin, Khan, Imran

المصدر: International Journal of Organizational Analysis, 2024, Vol. 32, Issue 10, pp. 2517-2534.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJOA-09-2023-3991

المؤلفون: Jafari, Mostafa, Parsanejad, Mohammadreza, Makki, Mahshidsadat

المصدر: Kybernetes, 2023, Vol. 53, Issue 10, pp. 3087-3115.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/K-11-2022-1585

المؤلفون: Panagiotidou, Sofia Α., Mihail, Dimitrios

المصدر: International Journal of Manpower, 2024, Vol. 45, Issue 9, pp. 1701-1719.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJM-12-2023-0721

المؤلفون: Sintra, Jéssica Cravo

المساهمون: Marques, Alzira Maria Ascensão, IC-Online

مصطلحات موضوعية: Autenticidade, Experiências turísticas memoráveis, Satisfação do turista, Bem-estar, WOM, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.8/10296

المؤلفون: Pestana, Sara Raquel Borges

المساهمون: Tam Chuem Vai, Carlos, RUN

مصطلحات موضوعية: e-tourism, UTAUT model, brand image, brand trust, e-WOM, SDG 8 - Decent work and economic growth, SDG 9 - Industry, innovation and infrastructure, SDG 17 - Partnerships for the goals, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/175277

المؤلفون: Claps, Valeria

مصطلحات موضوعية: Storytelling on social media, Destination image, Objective-based authenticity, Intention to revisit, WOW, e-WOM, Tourism in Lisbon, Narativas nas redes sociais, Imagem do destino, Autenticidade objetiva, Intenção de revisitar, Turismo em Lisboa

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/32628

المؤلفون: Amaro, Diogo Oliveira Silvestre

المساهمون: Rodrigues, Jorge Manuel Carrola, RUN

مصطلحات موضوعية: Brand awareness, Consumer engagement, Consumer experience, E-wom, Online retail, Sentiment analysis, Social influence, SDG 8 - Decent work and economic growth, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/174597

المؤلفون: Jyoti Jyoti, Jitender Kumar

المصدر: Tourism, Vol 34, Iss 2, Pp 155-169 (2024)

مصطلحات موضوعية: virtual word-of-mouth, v-wom, online reviews, tourism industry, science mapping, bibliometric analysis, Recreation. Leisure, GV1-1860

وصف الملف: electronic resource

Relation: https://czasopisma.uni.lodz.pl/tourism/article/view/21900; https://doaj.org/toc/0867-5856; https://doaj.org/toc/2080-6922

URL الوصول: https://doaj.org/article/729df3231a1b4bd2b94c32cc6a70c42e

المؤلفون: Heba E. Hassan

المصدر: Future Business Journal, Vol 10, Iss 1, Pp 1-14 (2024)

مصطلحات موضوعية: m-shopping, Service quality, m-satisfaction, m-loyalty, e-WOM, Business, HF5001-6182, Finance, HG1-9999

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2314-7210

URL الوصول: https://doaj.org/article/9ceacc7f87ca41d6bc2d5c9a79b89bce