المؤلفون: Witek-Hajduk, Marzanna K., Grudecka, Anna

مصطلحات موضوعية: COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing

وصف الملف: application/pdf

URL الوصول: https://library.oapen.org/handle/20.500.12657/76817

المؤلفون: Witek-Hajduk Marzanna K., Grudecka Anna

المصدر: International Journal of Management and Economics, Vol 60, Iss 3, Pp 211-226 (2024)

مصطلحات موضوعية: covid-19 pandemic context, digital orientation, digital transformation, e-marketing adoption, entrepreneurial orientation, m31, l26, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2543-5361

URL الوصول: https://doaj.org/article/f2e81c5db3384dea9161771bdbca5a7f

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna

المصدر: Central European Management Journal, 2023, Vol. 31, Issue 2, pp. 274-288.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/CEMJ-02-2022-0019

المؤلفون: Witek-Hajduk Marzanna Katarzyna, Grudecka Anna

المصدر: International Journal of Management and Economics, Vol 59, Iss 1, Pp 46-56 (2023)

مصطلحات موضوعية: country-of-origin, emerging markets firms, international branding, neutralization of the coo effect, m31, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2543-5361

URL الوصول: https://doaj.org/article/a7abd9f4b30c436b90f11f56e0ff61b8

المؤلفون: Witek-Hajduk, Marzanna K.¹ mwitek@sgh.waw.pl, Grudecka, Anna² agrude@sgh.waw.pl

المصدر: Entrepreneurial Business & Economics Review. Dec2024, Vol. 12 Issue 4, p135-156. 22p.

مصطلحات موضوعية: *CROSS-border e-commerce, *CONSUMER attitudes, *INTERNET sales, *BUSINESS to consumer transactions, *ONLINE shopping, TRUST

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna

المصدر: Journal of Product & Brand Management, 2022, Vol. 31, Issue 6, pp. 854-869.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2021-3475

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna Małgorzata, Napiórkowska, Anna

المصدر: Journal of Fashion Marketing and Management: An International Journal, 2021, Vol. 26, Issue 1, pp. 51-66.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JFMM-10-2020-0225

المؤلفون: Witek-Hajduk Marzanna K., Zaborek Piotr

المصدر: International Journal of Management and Economics, Vol 58, Iss 2, Pp 121-142 (2022)

مصطلحات موضوعية: brand orientation, customer orientation, international branding, performance, social media marketing, f 23, m 31, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2543-5361

URL الوصول: https://doaj.org/article/8c559437949d4d38901a9659f1cf62cb

المؤلفون: Witek-Hajduk Marzanna Katarzyna, Grudecka Anna

المصدر: International Journal of Management and Economics, Vol 58, Iss 2, Pp 143-160 (2022)

مصطلحات موضوعية: covid-19 pandemic, cross-border commerce, determinants of online shopping, multi-sided digital platforms, m39, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2543-5361

URL الوصول: https://doaj.org/article/091a3b2f57634c12b94f1eebdc150a1d

المساهمون: Witek-Hajduk, Marzanna K., Grudecka, Anna

مصطلحات موضوعية: COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing, bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJK International business, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing

URL الوصول: https://library.oapen.org/handle/20.500.12657/76815

المؤلفون: Witek-Hajduk, Marzanna K.

المصدر: Biblioteka Narodowa
National Library

الاتاحة: http://data.europeana.eu/aggregation/europeana/9200479/item_48336637_

المؤلفون: Witek-Hajduk, Marzanna K., Grudecka, Anna

المصدر: International Journal of Management & Economics; Sep2024, Vol. 60 Issue 3, p211-226, 16p

مصطلحات موضوعية: COVID-19 pandemic, DIGITAL transformation, INTERNET marketing, EQUATIONS

المؤلفون: Witek-Hajduk Marzanna K., Grudecka Anna

المصدر: International Journal of Management and Economics, Vol 55, Iss 3, Pp 212-229 (2019)

مصطلحات موضوعية: country of origin (coo), country of brand origin (cobo), emerging markets, international marketing, management perspective, m16, m31, f23, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2299-9701

URL الوصول: https://doaj.org/article/ed77f594353246828d2475852fc898ea

المؤلفون: Strupinski, Jacek, Witek-Hajduk, Marzanna

المصدر: European Journal of Innovation Management ; ISSN 1460-1060

الاتاحة: http://dx.doi.org/10.1108/ejim-12-2023-1057
https://www.emerald.com/insight/content/doi/10.1108/EJIM-12-2023-1057/full/xml
https://www.emerald.com/insight/content/doi/10.1108/EJIM-12-2023-1057/full/html

المؤلفون: Witek-Hajduk, Marzanna K. Autor

المساهمون: Szkoła Główna Handlowa (Warszawa). Oficyna Wydawnicza. Wydawca pbl

المصدر: Bibliografia na stronach 305-344.

مصطلحات موضوعية: Marketing strategiczny, Branding (marketing), Znaki handlowe, Marketing narodowy, Marketing strategiczny, Znak towarowy

URL الوصول: http://katalog.nukat.edu.pl/lib/item?id=chamo:4895813&theme=nukat

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna

المصدر: International Journal of Emerging Markets, 2018, Vol. 13, Issue 5, pp. 925-942.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJoEM-06-2017-0224

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna

مصطلحات موضوعية: Small business marketing, Internet marketing, Export marketing, Fashion merchandising

Relation: Witek-Hajduk, M. K., & Grudecka, A. (2021). Multi-sided digital platforms’ application in SMEs’ fashion brands internet-enabled international marketing. European Research Studies Journal, 24(3B), 739-748.; https://www.um.edu.mt/library/oar/handle/123456789/106803

الاتاحة: https://www.um.edu.mt/library/oar/handle/123456789/106803
https://doi.org/10.35808/ersj/2498

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna

مصطلحات موضوعية: Brand name products, Consumers' preferences, Branding (Marketing), Product management

Relation: Witek-Hajduk, M. K., & Grudecka, A. (2021). “Made-in” label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers` purchase intentions. European Research Studies Journal, 24(4B), 634-646.; https://www.um.edu.mt/library/oar/handle/123456789/108131

الاتاحة: https://www.um.edu.mt/library/oar/handle/123456789/108131
https://doi.org/10.35808/ersj/2694

المؤلفون: Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna Małgorzata, Napiórkowska, Anna

المصدر: Journal of Fashion Marketing and Management: An International Journal ; volume 26, issue 1, page 51-66 ; ISSN 1361-2026

الاتاحة: http://dx.doi.org/10.1108/jfmm-10-2020-0225
https://www.emerald.com/insight/content/doi/10.1108/JFMM-10-2020-0225/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JFMM-10-2020-0225/full/html

المؤلفون: Witek-Hajduk, Marzanna K.

المصدر: Country-of-Origin Effect in International Business ; page 25-47 ; ISBN 9781003413639

الاتاحة: http://dx.doi.org/10.4324/9781003413639-3