المؤلفون: Hu, Christine¹ (AUTHOR) christine.hu@uci.edu, Williams Bradford, Tonya¹ (AUTHOR)

المصدر: Journal of Marketing Management. Nov2024, Vol. 40 Issue 15/16, p1474-1490. 17p.

مصطلحات موضوعية: *BRAND communities, *BRAND equity, *POPULAR culture, *MUSIC industry, RESPONSIBILITY

People: SWIFT, Taylor, 1989-

المؤلفون: Scott, Rebecca¹ (AUTHOR) scottr3@cardiff.ac.uk, Williams Bradford, Tonya² (AUTHOR)

المصدر: Journal of Marketing Management. Nov2022, Vol. 38 Issue 15/16, p1651-1671. 21p. 3 Color Photographs, 1 Diagram, 1 Chart.

مصطلحات موضوعية: *CONSUMER research, *MARKETING research, ORGAN donors, ALLOCATION of organs, tissues, etc., ACQUISITION of data, ARTISTS

المؤلفون: Williams Bradford, Tonya, Grier, Sonya A., Rosa Henderson, Geraldine

المصدر: Research in Consumer Behavior

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/S0885-2111(2012)0000014006

المؤلفون: Williams Bradford, Tonya¹ twbradford@nd.edu

المصدر: Journal of Marketing. Mar2015, Vol. 79 Issue 2, p79-97. 19p. 1 Diagram, 2 Charts.

مصطلحات موضوعية: *MONEY, *RESOURCE allocation, *MARKETING management, *HOUSEHOLD budgets, *CONSUMER behavior, *SHOPPING, FUNGIBLES, MONEY & society, SOCIAL dominance, ETHICS

المؤلفون: Williams Bradford, Tonya

المصدر: Woman's Day. Apr2018, Vol. 81 Issue 5, p93-93. 1p. 1 Color Photograph.

مصطلحات موضوعية: *VIRTUAL communities, *HEALTH

Reviews & Products: JOURNAL of Interactive Marketing (Periodical)

المؤلفون: Luo, Siria Xiyueyao, Van Horen, Femke, Millet, Kobe, Zeelenberg, Marcel

المساهمون: Williams Bradford, Tonya, Keinan, Anat, Thomson, Matthew

المصدر: Luo , S X , Van Horen , F , Millet , K & Zeelenberg , M 2021 , A dark side of hope: Why people cling onto losing stocks . in T Williams Bradford , A Keinan & M Thomson (eds) , ACR 2021 : [Proceedings] . Advances in Consumer Research , vol. 49 , ACR , pp. 612-614 .

وصف الملف: application/pdf

Relation: https://research.vu.nl/en/publications/dbbaafd9-9688-4380-b9a3-1c7c367c5a27; urn:ISBN:9780915552825

الاتاحة: https://research.vu.nl/en/publications/dbbaafd9-9688-4380-b9a3-1c7c367c5a27
https://hdl.handle.net/1871.1/dbbaafd9-9688-4380-b9a3-1c7c367c5a27
https://research.vu.nl/ws/files/231962557/612_A_dark_side_of_hope_Why_people_cling_onto_losing_stocks.pdf
https://www.acrwebsite.org/
https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

المؤلفون: Xiyueyao Luo, Femke Van Horen, Kobe Millet, Marcel Zeelenberg

المساهمون: Williams Bradford, Tonya, Keinan, Anat, Thomson, Matthew

المصدر: Vrije Universiteit Amsterdam
Luo, S X, Van Horen, F, Millet, K & Zeelenberg, M 2021, A dark side of hope: Why people cling onto losing stocks . in T Williams Bradford, A Keinan & M Thomson (eds), ACR 2021 : [Proceedings] . Advances in Consumer Research, vol. 49, ACR, pp. 612-614 .

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0837f71fcb74723d62677fdd30244737
https://research.vu.nl/en/publications/dbbaafd9-9688-4380-b9a3-1c7c367c5a27