المؤلفون: Burgess, Jacqueline, Williams, Paul, Muscat, Alexander, Grace, Anthony, Jones, Christian, Curran, Amy, Voelker, Jana

المساهمون: Queensland Government, Department of Science, University of the Sunshine Coast

المصدر: Journal of Media Business Studies ; page 1-19 ; ISSN 1652-2354 2376-2977

الاتاحة: http://dx.doi.org/10.1080/16522354.2024.2369976
https://www.tandfonline.com/doi/pdf/10.1080/16522354.2024.2369976

المؤلفون: Burgess, Jacqueline, Williams, Paul, Muscat, Alexander, Grace, Anthony, Jones, Christian, Curran, Amy, Voelker, Jana

المصدر: Journal of Media Business Studies; Feb2025, Vol. 22 Issue 1, p67-85, 19p

مصطلحات موضوعية: BRANDING (Marketing), THEMATIC analysis, SEMI-structured interviews, VIDEO games, PRODUCT management, FICTION