نتائج البحث - "Video Advertising"

المصدر: Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet: Proceedings zur Jahrestagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft 2021, Hamburg, 43-54, Jahrestagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft "Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet"

Relation: 79528

URL الوصول: https://www.ssoar.info/ssoar/handle/document/78178

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8

Academic Journal

Discussion on Analysis of Effects of Short-Form Video Advertising on the Purchase Intention of Gen Z in Vietnam - And Future Research Directions

المؤلفون: Assoc. Prof. Dr. Pham Van Tuan, Le Anh Chan, Dinh Tran Ngoc Huy, Nguyen Quang Anh, Pham Chau Giang, Nguyen Quynh Trang, Nguyen Phuong Uyen

المساهمون: Assoc. Prof. Dr. Pham Van Tuan

المصدر: Asian Journal of Applied Science and Technology (AJAST), 7(1), 01-18, (2023-02-27)

مصطلحات موضوعية: Gen Z, Purchase intention, Short-form video advertising, Social media

Relation: https://doi.org/10.38177/ajast.2023.7101; oai:zenodo.org:7846026

الاتاحة: https://doi.org/10.38177/ajast.2023.7101

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9

Academic Journal

Research on the Impact of Short-Form Video Advertising on Social Media on the Purchase Intention of Gen Z in Vietnam

المؤلفون: Assoc. Prof. Dr. Pham Van Tuan, Le Anh Chan, Dinh Tran Ngoc Huy, Nguyen Quang Anh, Pham Chau Giang, Nguyen Quynh Trang, Nguyen Phuong Uyen

المساهمون: Assoc. Prof. Dr. Pham Van Tuan

المصدر: Mediterranean Journal of Basic and Applied Sciences (MJBAS), 7(1), 29-41, (2023-02-21)

مصطلحات موضوعية: Short-form video advertising, Social media, Purchase intention, Gen Z

Relation: https://doi.org/10.46382/MJBAS.2023.7104; oai:zenodo.org:7674109

الاتاحة: https://doi.org/10.46382/MJBAS.2023.7104

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10

Academic Journal

Using targeted video advertising to increase conversions in online stores

المؤلفون: Shelkovyi Sergei

المصدر: 12-18, (2023-09-28)

مصطلحات موضوعية: video advertising, targeting, conversion, online stores, products

Relation: https://doi.org/10.5281/zenodo.8387707; https://doi.org/10.5281/zenodo.8387708; oai:zenodo.org:8387708

الاتاحة: https://doi.org/10.5281/zenodo.8387708

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11

Academic Journal

Effects of Advertising Value and Attitude on the Purchase Intention Through Short-Form Video Advertising on Social Media: Empirical Research on Gen Z in Vietnam

المؤلفون: Pham Van Tuan, Le Anh Chan, Dinh Tran Ngoc Huy, Nguyen Quang Anh, Nguyen Quynh Trang, Pham Chau Gian, Nguyen Phuong Uye

المساهمون: Pham Van Tuan

المصدر: Middle East Journal of Applied Science & Technology (MEJAST, 6(1), 42-59, (2023-02-27)

مصطلحات موضوعية: Gen Z, Purchase intention, Short-form video advertising, Social media

Relation: https://doi.org/10.46431/MEJAST.2023.6105; oai:zenodo.org:7902600

الاتاحة: https://doi.org/10.46431/MEJAST.2023.6105

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12

Academic Journal

THE INFLUENCE OF VIDEO ADVERTISING, PRICE DISCOUNTS AND FREE TIKTOK SHOP SHIPPING ON PURCHASE INTEREST OF NORTH SUMATRA UNIVERSITY STUDENTS

المؤلفون: Tursina, Zahra, Adlina, Hafiza

المصدر: JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS; Vol. 3 No. 2 (2024): FEBRUARY; 270-282 ; 2810-0832 ; 10.55047/jhssb.v3i2

مصطلحات موضوعية: Discounts, Free Shipping, Video Advertising

وصف الملف: application/pdf

Relation: https://ojs.transpublika.com/index.php/JHSSB/article/view/877/764; https://ojs.transpublika.com/index.php/JHSSB/article/view/877

الاتاحة: https://ojs.transpublika.com/index.php/JHSSB/article/view/877
https://doi.org/10.55047/jhssb.v3i2.877

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13

Academic Journal

Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

المؤلفون: Oc, Yusuf, Plangger, Kirk, Sands, Sean, Campbell, Colin L., Pitt, Leyland

المصدر: Oc , Y , Plangger , K , Sands , S , Campbell , C L & Pitt , L 2023 , ' Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning ' , Psychology & Marketing , vol. 40 , no. 9 , pp. 1704-1719 . https://doi.org/10.1002/mar.21831

مصطلحات موضوعية: Luxury marketing communications, Brand luxuriousness, Nature of Electronic word-of-mouth (eWOM), Social media video advertising, Machine learning and Artificial intelligence (AI), Automatic text and image analysis, YouTube

الاتاحة: https://kclpure.kcl.ac.uk/portal/en/publications/f435d959-19d0-4128-8da8-137ddd9b62df
https://doi.org/10.1002/mar.21831
http://www.scopus.com/inward/record.url?scp=85159118969&partnerID=8YFLogxK

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14

Academic Journal

The Role of Cameraman in the Shooting of Commercials

المؤلفون: Едуард Тімлін, Марина Діденко, Владислав Савчин

المصدر: Вісник Київського національного університету культури і мистецтв. Серія: Аудіовізуальне мистецтво і виробництво, Vol 5, Iss 2 (2022)

مصطلحات موضوعية: video advertising, roller, cameraman, product placement, content, image, Fine Arts, Visual arts, N1-9211

وصف الملف: electronic resource

Relation: http://audiovisual-art.knukim.edu.ua/article/view/269536; https://doaj.org/toc/2617-2674; https://doaj.org/toc/2617-4049

URL الوصول: https://doaj.org/article/150dbf7b9a2a4dda87e2e9668ad34408

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15

Academic Journal

Effects of self-brand congruity and ad duration on online in-stream video advertising

المؤلفون: Holmes, Todd A.

المصدر: Journal of Consumer Marketing, 2021, Vol. 38, Issue 4, pp. 374-385.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-07-2019-3333

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16

Academic Journal

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

المؤلفون: Kun Tian, Wenxia Xuan, Lijie Hao, Wenjing Wei, Dongping Li, Lu Zhu

المصدر: Frontiers in Psychology, Vol 13 (2022)

مصطلحات موضوعية: mobile short video advertising, stimulus–organism–response theory, youth consumer, psychological satisfaction, consumer behavior, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.933542/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/b2ba325fbdc94cfa86c3da599f5c3eb4

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17

Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors

المؤلفون: Ferreira, Sónia, Santos, Sara, Santo, Pedro Espírito

المساهمون: Repositório Científico do Instituto Politécnico de Viseu

مصطلحات موضوعية: Social media engagement, Video advertising, Self brand connection

وصف الملف: application/pdf

Relation: erreira, S., Santos, S., Santo, P.E. (2021). Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors. In: Antipova, T. (eds) Advances in Digital Science. ICADS 2021. Advances in Intelligent Systems and Computing, vol 1352. Springer, Cham. https://doi.org/10.1007/978-3-030-71782-7_23; 2194-5357; cv-prod-2478174

الاتاحة: http://hdl.handle.net/10400.19/7705

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