المؤلفون: Véronique Boulocher-Passet, Peter Daly, Isabelle Sequeira

المصدر: Journal of Management Development, 2016, Vol. 35, Issue 5, pp. 574-591.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JMD-08-2014-0087

المؤلفون: Véronique Boulocher-Passet, Daly, Peter A., Sabine Ruaud

المساهمون: University of Brighton, EDHEC Business School (EDHEC), Université catholique de Lille (UCL), RUAUD, Sabine

المصدر: The International Journal of Entrepreneurship and Innovation
The International Journal of Entrepreneurship and Innovation, 2019, 20 (4), pp.301-309
International Journal of Entrepreneurship and Innovation
International Journal of Entrepreneurship and Innovation, IP Publishing, 2019, 20 (4), pp.301-309
HAL

مصطلحات موضوعية: Internationalization, Start-up, [SHS.GESTION]Humanities and Social Sciences/Business administration, Millennials, International entrepreneurship, IRG_ AXE3, [SHS.GESTION] Humanities and Social Sciences/Business administration, Born-global

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6f307f47fb1c5b141b7ca400583bc35e
https://hal.archives-ouvertes.fr/hal-03160189

المؤلفون: Véronique Boulocher-Passet, Sabine Ruaud

المساهمون: University of Brighton, EDHEC Business School (EDHEC)

المصدر: Vuibert, 2017, 978-2-311-40345-9
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مصطلحات موضوعية: Analyse de marché, Diagnostic de marché, [SHS.GESTION]Humanities and Social Sciences/Business administration, SWOT, Décisions Marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d6afcca4af921f14038cf53840b8d83
https://hal.archives-ouvertes.fr/hal-03160332

المؤلفون: Véronique Boulocher-Passet, Sabine Ruaud

المساهمون: University of Brighton, EDHEC Business School (EDHEC)

المصدر: De Boeck, 2016, 978-2804193102
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مصطلحات موضوعية: Stratégie marketing, Marque, Couleur, [SHS.GESTION]Humanities and Social Sciences/Business administration

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2d501c3465285009368350a14b527f5d
https://hal.archives-ouvertes.fr/hal-03160177

المؤلفون: Véronique Boulocher-Passet, Véronique Drecq, Sabine Ruaud

المساهمون: University of Brighton, EDHEC Business School (EDHEC)

المصدر: Numilog, 2002
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مصطلحات موضوعية: Marque, Stratégies de marques, [SHS.GESTION]Humanities and Social Sciences/Business administration, Construction d'une marque, Internationalisation d'une marque

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d72f63cf58c18fd4029a611cb86d2870
https://hal.archives-ouvertes.fr/hal-03160457

المؤلفون: Véronique Boulocher-Passet, Sabine Ruaud

المساهمون: Brighton Business School, EDHEC Business School (EDHEC)

المصدر: HAL
Cases on Digital Strategies and Management Issues in Modern Organizations
Cases on Digital Strategies and Management Issues in Modern Organizations, IGI Global, pp.150-176, 2021

مصطلحات موضوعية: Brand strategies – Distribution channels – Point of Sale, [SHS.GESTION]Humanities and Social Sciences/Business administration

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6b3b73ed1a73758c92aaf6ce3efbf343
https://hal.science/hal-03466179