المؤلفون: Ouazzani, Yacine, Calderón García, Haydeé, Tubillejas Andrés, Berta

المصدر: Ouazzani, Yacine Calderón García, Haydeé Tubillejas Andrés, Berta 2025 Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA Empirical Studies Of The Arts 43 1 77 104

مصطلحات موضوعية: Ètica social, art, comunicació i cultura

وصف الملف: application/pdf

Relation: Empirical Studies Of The Arts, 2025, vol. 43, num. 1, p. 77-104; https://hdl.handle.net/10550/102913; 168969

الاتاحة: https://hdl.handle.net/10550/102913
https://doi.org/10.1177/02762374241245360

المؤلفون: Tubillejas Andrés, Berta, Cervera Taulet, Amparo, Calderón García, Haydeé

المصدر: Tubillejas Andrés, Berta Cervera Taulet, Amparo Calderón García, Haydeé 2021 Assessing formative artscape to predict opera attendees' loyalty' European Business Review 33 1 154 179

مصطلحات موضوعية: màrqueting, economia

وصف الملف: application/pdf

Relation: European Business Review , 2021, vol. 33, num. 1, p. 154-179; https://hdl.handle.net/10550/98359; 143548

الاتاحة: https://hdl.handle.net/10550/98359
https://doi.org/10.1108/EBR-10-2019-0273

المؤلفون: González-Gallarza Granizo, Martina, Tubillejas Andrés, Berta, Samartin, Kayla

المصدر: González-Gallarza Granizo, Martina Tubillejas Andrés, Berta Samartin, Kayla 2023 Consumer value of virtual music festivals International Journal Of Consumer Studies 47 2012 2030

مصطلحات موضوعية: valor (economia), música, consum cultural, economia de mercat

وصف الملف: application/pdf

Relation: International Journal Of Consumer Studies, 2023, vol. 47, p. 2012-2030; https://hdl.handle.net/10550/98357; 162090

الاتاحة: https://hdl.handle.net/10550/98357
https://doi.org/10.1111/ijcs.12978

المؤلفون: Ouazzani, Yacine, Calderón García, Haydeé, Tubillejas Andrés, Berta, Cervera Taulet, Amparo

المصدر: Ouazzani, Yacine Calderón García, Haydeé Tubillejas Andrés, Berta Cervera Taulet, Amparo 2022 Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference International Journal Of Arts Management 25 1 37 52

مصطلحات موضوعية: Òpera, emocions, màrqueting

وصف الملف: application/pdf

Relation: International Journal Of Arts Management, 2022, vol. 25, num. 1, p. 37-52; https://hdl.handle.net/10550/98356; 156202

الاتاحة: https://hdl.handle.net/10550/98356

المؤلفون: Tubillejas Andrés, Berta, Cervera Taulet, Amparo, Calderón García, Haydeé

المصدر: Tubillejas Andrés, Berta Cervera Taulet, Amparo Calderón García, Haydeé 2019 Feeling emotions in the public performing arts sector: does gender affect? International review of public and nonprofit marketing 16 1 22

مصطلحات موضوعية: màrqueting, emocions, comerç

وصف الملف: application/pdf

Relation: International review of public and nonprofit marketing, 2019, vol. 16, p. 1-22; https://hdl.handle.net/10550/98107; 130813

الاتاحة: https://hdl.handle.net/10550/98107
https://doi.org/10.1007/s12208-018-0216-4

المؤلفون: Tubillejas Andrés, Berta, Cervera Taulet, Amparo, Calderón García, Haydeé

المصدر: Tubillejas Andrés, Berta Cervera Taulet, Amparo Calderón García, Haydeé 2016 Social Servicescape effects on post-consumption behavior: the moderating effect of positive emotions in opera-goers Journal Of Service Theory And Practice 26 5 590 615

مصطلحات موضوعية: màrqueting, teatre, Òpera, emocions

وصف الملف: application/pdf

Relation: Journal Of Service Theory And Practice, 2016, vol. 26, num. 5, p. 590-615; https://hdl.handle.net/10550/98108; 107766

الاتاحة: https://hdl.handle.net/10550/98108
https://doi.org/10.1108/JSTP-12-2014-0289

المؤلفون: Tubillejas Andrés, Berta, Cervera Taulet, Amparo, Calderón García, Haydeé

المصدر: Tubillejas Andrés, Berta Cervera Taulet, Amparo Calderón García, Haydeé 2020 The performing arts experience: Reflections about the opera attendees Ekonomski vjesnik = Econviews 33 2 339 350

مصطلحات موضوعية: màrqueting, teatre, economia

وصف الملف: application/pdf

Relation: Ekonomski vjesnik = Econviews, 2020, vol. 33, num. 2, p. 339-350; https://hdl.handle.net/10550/98106; 143582

الاتاحة: https://hdl.handle.net/10550/98106

المؤلفون: Ouazzani, Yacine, Calderón-García, Haydeé, Tubillejas-Andrés, Berta

المصدر: Empirical Studies of the Arts; Jan2025, Vol. 43 Issue 1, p77-104, 28p

مصطلحات موضوعية: SOCIAL values, LEAST squares, QUANTITATIVE research, PERFORMING arts, OPERA

المؤلفون: Ouazzani, Yacine, Calderón-García, Haydeé, Tubillejas-Andrés, Berta

المصدر: Journal of Marketing Management; May2023, Vol. 39 Issue 5/6, p414-442, 29p, 2 Diagrams, 7 Charts

مصطلحات موضوعية: VALUES (Ethics), OPERA, PERFORMING arts, LOYALTY, OPERA performances

المؤلفون: Tubillejas Andrés, Berta

Thesis Advisors: Cervera Taulet, Amparo, Calderón García, María Haydeé, Departament de Comercialització i Investigació de Mercats

مصطلحات موضوعية: marketing cultural, servicescape, artscape, dimensión física, dimensión social, valor percibido utilitario, valor percibido hedónico, satisfacción, lealtad, emociones positivas, emociones negativas, artes escénicas, partial least square, PLS, UNESCO::CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Marketing

URL الوصول: http://hdl.handle.net/10550/47924

المؤلفون: Tubillejas Andrés, Berta

Thesis Advisors: Cervera Taulet, Amparo, Calderón García, María Haydeé, Departament de Comercialització i Investigació de Mercats

مصطلحات موضوعية: marketing cultural, servicescape, artscape, dimensión física, dimensión social, valor percibido utilitario, valor percibido hedónico, satisfacción, lealtad, emociones positivas, emociones negativas, artes escénicas, partial least square, PLS, UNESCO::CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Marketing

URL الوصول: http://hdl.handle.net/10803/570115

المؤلفون: Tubillejas Andrés, Berta

Thesis Advisors: Cervera Taulet, Amparo, Calderón García, María Haydeé, Departament de Comercialització i Investigació de Mercats

مصطلحات موضوعية: marketing cultural, servicescape, artscape, dimensión física, dimensión social, valor percibido utilitario, valor percibido hedónico, satisfacción, lealtad, emociones positivas, emociones negativas, artes escénicas, partial least square, PLS, UNESCO::CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Marketing

URL الوصول: http://hdl.handle.net/10550/47924

المؤلفون: Ouazzani, Yacine, Calderón-García, Haydeé, Tubillejas-Andrés, Berta

المساهمون: Centre de Recherche en Gestion des Organisations (CREGO), Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université Bourgogne Franche-Comté COMUE (UBFC)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté COMUE (UBFC), Universitat de València (UV), Association Espagnole du Marketing (AEMARK)

المصدر: Congrès de l'Association Espagnole du Marketing (AEMARK) 2023 ; https://hal.science/hal-04230303 ; Congrès de l'Association Espagnole du Marketing (AEMARK) 2023, Association Espagnole du Marketing (AEMARK), Sep 2023, Madrid, España

مصطلحات موضوعية: WOM, eWOM, NCA, valor social, valor epistémico, intenciones, ópera, [SHS.GESTION]Humanities and Social Sciences/Business administration

جغرافية الموضوع: Spain

Time: Madrid, Spain

Relation: hal-04230303; https://hal.science/hal-04230303

الاتاحة: https://hal.science/hal-04230303

المؤلفون: Tubillejas-Andrés, Berta, Cervera-Taulet, Amparo, Calderón García, Haydee

المصدر: Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Svezak 33 Br. 2 (2020) ; Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol. 33 No. 2 (2020) ; 1847-2206 ; 0353-359X

مصطلحات موضوعية: non-profit opera, artscape, experiential marketing, subscription program, frequency

وصف الملف: application/pdf

Relation: https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/9778/6771

الاتاحة: https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/9778

المؤلفون: Ouazzani, Yacine, Tubillejas-Andrés, Berta, Calderón-García, Haydeé

المساهمون: Centre de Recherche en Gestion des Organisations (CREGO), Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université Bourgogne Franche-Comté COMUE (UBFC)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté COMUE (UBFC)

المصدر: Conferencia de la Asociación Española de Marketing ; https://u-bourgogne.hal.science/hal-03806395 ; Conferencia de la Asociación Española de Marketing, Sep 2022, Valence, España

مصطلحات موضوعية: Streaming, Opéra, [SHS.GESTION]Humanities and Social Sciences/Business administration

جغرافية الموضوع: Valence, Spain

Time: Valence, Spain

Relation: hal-03806395; https://u-bourgogne.hal.science/hal-03806395

الاتاحة: https://u-bourgogne.hal.science/hal-03806395

المؤلفون: Ouazzani, Yacine, Tubillejas-Andrés, Berta, Calderón-García, Haydeé

المساهمون: Centre de Recherche en Gestion des Organisations (EA 7317) (CREGO), Université de Bourgogne (UB)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté COMUE (UBFC)-Université Bourgogne Franche-Comté COMUE (UBFC), Universitat de València (UV)

المصدر: 33 CONGRESO INTERNACIONAL DE MARKETING AEMARK 2022
https://hal.science/hal-03799338
33 CONGRESO INTERNACIONAL DE MARKETING AEMARK 2022, Sep 2022, Valencia, España

مصطلحات موضوعية: JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - Marketing, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M0 - General/M.M0.M00 - General, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M10 - General, JEL: Z - Other Special Topics/Z.Z1 - Cultural Economics • Economic Sociology • Economic Anthropology/Z.Z1.Z11 - Economics of the Arts and Literature, [SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS.MUSIQ]Humanities and Social Sciences/Musicology and performing arts

جغرافية الموضوع: Valencia, Spain

Relation: hal-03799338; https://hal.science/hal-03799338

الاتاحة: https://hal.science/hal-03799338

المؤلفون: Tubillejas-Andrés, Berta

المصدر: Encyclopedia of Tourism Management and Marketing ; page 62-64 ; ISBN 9781800377486 9781800377479 9781800377486

الاتاحة: http://dx.doi.org/10.4337/9781800377486.emotional.intensity
https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.emotional.intensity.xml
https://www.elgaronline.com/downloadpdf/book/9781800377486/9781800377486.xml

المؤلفون: Gallarza, Martina G., Tubillejas‐Andrés, Berta, Samartin, Kayla

المصدر: International Journal of Consumer Studies; Sep2023, Vol. 47 Issue 5, p2012-2030, 19p, 1 Diagram, 8 Charts

مصطلحات موضوعية: MUSIC festivals, CONSUMERS, SATISFACTION, MUSIC industry, FOCUS groups, CUSTOMER loyalty

المؤلفون: Ouazzani, Yacine, Calderón-García, Haydeé, Tubillejas-Andrés, Berta, Cervera-Taulet, Amparo

المساهمون: Centre de Recherche en Gestion des Organisations (CREGO), Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université Bourgogne Franche-Comté COMUE (UBFC)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté COMUE (UBFC), Universitat de València (UV)

المصدر: ISSN: 1480-8986 ; International Journal of Arts Management ; https://shs.hal.science/halshs-03872728 ; International Journal of Arts Management, 2022.

مصطلحات موضوعية: [SHS.GESTION]Humanities and Social Sciences/Business administration

Relation: halshs-03872728; https://shs.hal.science/halshs-03872728

الاتاحة: https://shs.hal.science/halshs-03872728

المؤلفون: Ouazzani, Yacine, Calderón-García, Haydeé, Tubillejas-Andrés, Berta

المصدر: Journal of Marketing Management ; volume 39, issue 5-6, page 414-442 ; ISSN 0267-257X 1472-1376

الاتاحة: http://dx.doi.org/10.1080/0267257x.2022.2105936
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2105936