المؤلفون: Jo, Wooyong, Sunder, Sarang, Choi, Jeonghye, Trivedi, Minakshi

المساهمون: Stephen, Andrew T, Schweidel, David A

المصدر: Journal of Consumer Research ; ISSN 0093-5301 1537-5277

الاتاحة: https://doi.org/10.1093/jcr/ucae075
https://academic.oup.com/jcr/advance-article-pdf/doi/10.1093/jcr/ucae075/61322040/ucae075.pdf

المؤلفون: Kim, Jeeyeon, Choi, Jeonghye, Chang, Sue Ryung, Trivedi, Minakshi

المصدر: Journal of Retailing and Consumer Services ; volume 78, page 103754 ; ISSN 0969-6989

الاتاحة: http://dx.doi.org/10.1016/j.jretconser.2024.103754
https://api.elsevier.com/content/article/PII:S096969892400050X?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S096969892400050X?httpAccept=text/plain

المؤلفون: Trivedi, Minakshi, Gauri, Dinesh K., Ma, Yu

المصدر: Management Science, 2017 Oct 01. 63(10), 3473-3488.

URL الوصول: https://www.jstor.org/stable/45149154

المؤلفون: TOKER-YILDIZ, KAMER, TRIVEDI, MINAKSHI, CHOI, JEONGHYE, CHANG, SUE RYUNG

المصدر: Journal of Marketing Research, 2017 Jun 01. 54(3), 364-380.

URL الوصول: https://www.jstor.org/stable/44878500

المؤلفون: Trivedi, Minakshi

المصدر: Management Science, 1998 Jul 01. 44(7), 896-909.

URL الوصول: https://www.jstor.org/stable/2634505

المؤلفون: Morgan, Michael S., Trivedi, Minakshi

المصدر: Journal of Business & Economic Statistics, 1996 Apr 01. 14(2), 221-229.

URL الوصول: https://www.jstor.org/stable/1392434

المؤلفون: Sridhar, Karthik, Bezawada, Ram, Trivedi, Minakshi

المصدر: Marketing Science, 2012 Jul 01. 31(4), 668-688.

URL الوصول: http://dx.doi.org/10.1287/mksc.1120.0717

المؤلفون: Trivedi, Minakshi, Morgan, Michael S., Kaushik Desai, Kalpesh

المصدر: Journal of Services Marketing, 2008, Vol. 22, Issue 2, pp. 149-159.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/08876040810862886

المؤلفون: Gauri, Dinesh Kumar, Pauler, Janos Gabor, Trivedi, Minakshi

المصدر: Marketing Science, 2009 May 01. 28(3), 502-515.

URL الوصول: https://www.jstor.org/stable/23884202

المؤلفون: Morgan, Michael S., Trivedi, Minakshi

المصدر: Journal of Modelling in Management, 2007, Vol. 2, Issue 2, pp. 143-156.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/17465660710763425

المؤلفون: Trivedi, Minakshi, Morgan, Michael S.

المصدر: Journal of Product & Brand Management, 2003, Vol. 12, Issue 6, pp. 408-425.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/10610420310498830

المؤلفون: Trivedi, Minakshi, Bass, Frank M., Rao, Ram C.

المصدر: Marketing Science, 1994 Jul 01. 13(3), 274-297.

URL الوصول: https://www.jstor.org/stable/183677

المؤلفون: Misra, Sanjog R., Trivedi, Minakshi

المصدر: Pricing Strategy and Practice, 1997, Vol. 5, Issue 4, pp. 156-163.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/09684909710184653

المؤلفون: Trivedi, Minakshi, Morgan, Michael S.

المصدر: Journal of Product & Brand Management, 1996, Vol. 5, Issue 1, pp. 29-39.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/10610429610113393

المؤلفون: Kumar, Amresh, Trivedi, Minakshi

المصدر: Journal of Targeting, Measurement and Analysis for Marketing ; volume 15, issue 1, page 21-29 ; ISSN 1479-1862

الاتاحة: https://doi.org/10.1057/palgrave.jt.5750030
http://link.springer.com/content/pdf/10.1057/palgrave.jt.5750030.pdf
http://link.springer.com/article/10.1057/palgrave.jt.5750030/fulltext.html
http://link.springer.com/content/pdf/10.1057/palgrave.jt.5750030

المؤلفون: Liao, Bo, Yano, Candace A., Trivedi, Minakshi

المصدر: Production and Operations Management ; volume 29, issue 1, page 118-137 ; ISSN 1059-1478 1937-5956

الاتاحة: http://dx.doi.org/10.1111/poms.13084
https://journals.sagepub.com/doi/pdf/10.1111/poms.13084
https://journals.sagepub.com/doi/full-xml/10.1111/poms.13084

المؤلفون: Kim, Jeeyeon, Kim, Mingyung, Choi, Jeonghye, Trivedi, Minakshi

المصدر: Journal of Business Research ; volume 99, page 373-381 ; ISSN 0148-2963

الاتاحة: http://dx.doi.org/10.1016/j.jbusres.2017.09.022
https://api.elsevier.com/content/article/PII:S0148296317303417?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0148296317303417?httpAccept=text/plain

المؤلفون: Gardener, Elizabeth¹, Trivedi, Minakshi¹

المصدر: Journal of Advertising Research. May/Jun98, Vol. 38 Issue 3, p67-71. 5p.

مصطلحات موضوعية: *MARKETING management, *MARKETING strategy, *MARKETING research, *ADVERTISING campaigns, *SALES promotion, *ADVERTISING, *MANAGEMENT, *STRATEGIC planning, *PLANNING

المؤلفون: Kumar, Ashish, Bezawada, Ram, Trivedi, Minakshi

المصدر: Journal of the Association for Consumer Research ; volume 3, issue 3, page 294-311 ; ISSN 2378-1815 2378-1823

الاتاحة: http://dx.doi.org/10.1086/698876
https://www.journals.uchicago.edu/doi/pdf/10.1086/698876

المؤلفون: Trivedi, Minakshi, Sridhar, Karthik, Kumar, Ashish

المساهمون: SUNY Buffalo

المصدر: Journal of Retailing ; volume 92, issue 1, page 65-82 ; ISSN 0022-4359

الاتاحة: http://dx.doi.org/10.1016/j.jretai.2015.05.003
https://api.elsevier.com/content/article/PII:S0022435915000512?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0022435915000512?httpAccept=text/plain