المؤلفون: Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Polina Tsykhmeistruk

المصدر: Інтегровані комунікації, Iss 2 (18), Pp 130-139 (2024)

مصطلحات موضوعية: book marketing, publishing industry, integrated marketing communications, brand, partnership, collaborations, promotion, Journalism. The periodical press, etc., PN4699-5650, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://intcom.kubg.edu.ua/index.php/journal/article/view/351; https://doaj.org/toc/2524-2652

URL الوصول: https://doaj.org/article/82378750eb4b4e1997cae64e2fb96ef3

المؤلفون: Dmytro Telenkov, Tetiana Krainikova, Tetiana Yezhyzhanska

المصدر: Innovative Marketing, Vol 18, Iss 1, Pp 117-130 (2022)

مصطلحات موضوعية: marketing narrative, media production, news release, TV layout, TV news layout models, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16193/IM_2022_01_Telenkov.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/f96fbd7a076c4e8d900d80d48d090f6c

المؤلفون: Tetiana Yezhyzhanska, Olena Osmolovska, Oleg Kharchenko

المصدر: Інтегровані комунікації, Iss 2 (12), Pp 17-25 (2021)

مصطلحات موضوعية: professional competencies, programme learning outcomes, project activities of higher education institutions, department of publishing, institute of journalism, borys grinchenko kyiv university, Journalism. The periodical press, etc., PN4699-5650, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://intcom.kubg.edu.ua/index.php/journal/article/view/197; https://doaj.org/toc/2524-2644; https://doaj.org/toc/2524-2652

URL الوصول: https://doaj.org/article/9a3afdd4bad34ac6a1e0aa28b9032691

المؤلفون: Tetiana Krainikova, Eduard Krainikov, Tetiana Yezhyzhanska

المصدر: Innovative Marketing, Vol 17, Iss 1, Pp 94-108 (2021)

مصطلحات موضوعية: audience interests, content strategies, fake news, media consumption, news content, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14799/IM_2021_01_Krainikova.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/981ce50e078146e49a408663d1d96905

المؤلفون: Tetiana Yezhyzhanska, Tetiana Krainikova, Larysa Masimova

المصدر: Innovative Marketing, Vol 15, Iss 4, Pp 66-77 (2019)

مصطلحات موضوعية: book festival, book marketing, brand advocates, publishing brands, user-generated content, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12842/IM_2019_04_Yezhyzhanska.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/3c1de43d25534efa9eae19bfa05648ce

المؤلفون: Tetiana Yezhyzhanska

المصدر: Актуальні питання масової комунікації, Vol 19, Iss 23, Pp 35-46 (2018)

مصطلحات موضوعية: book publishers, pr, public relations, pr communications, publishing communication, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: http://comstudies.org/wp-content/uploads/2018/10/CIMC_2018_no23_pp35-46.pdf; https://doaj.org/toc/2312-5160; https://doaj.org/toc/2786-4502

URL الوصول: https://doaj.org/article/73561cc69489410ca7d2183aabaf3f2b

المؤلفون: Tetiana Yezhyzhanska

المصدر: Інтегровані комунікації, Iss 1, Pp 28-35 (2016)

مصطلحات موضوعية: corporate communicatio, message, target audience, value, vmemes (value meme), installation, model of values, spiral dynamics, Journalism. The periodical press, etc., PN4699-5650, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://intcom.kubg.edu.ua/index.php/journal/article/view/16; https://doaj.org/toc/2524-2644; https://doaj.org/toc/2524-2652

URL الوصول: https://doaj.org/article/c4ad05af24314305b5492a70787ea7db