Alternate Title: Effects of Communication Elements in Advertising on Consumers' Attitude and Behavior According to Their Product Involvement.

المؤلفون: Tekeli, Sena¹ sena.tekeli@toros.edu.tr, Yağcı, Mehmet İsmail² yagci@mersin.edu.tr

المصدر: Hacettepe University Journal of Economics & Administrative Sciences / Hacettepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi. ara2024, Vol. 42 Issue 4, p661-689. 29p.

مصطلحات موضوعية: *CONSUMER attitudes, *CONSUMER behavior, *CONSUMERS, ATTITUDE change (Psychology), PATH analysis (Statistics)

المؤلفون: Cakici, A. Celil, Tekeli, Sena

المصدر: European Journal of Management and Business Economics, 2021, Vol. 31, Issue 1, pp. 57-76.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJMBE-12-2020-0344

المؤلفون: Doğrul, Ümit, Tekeli, Sena

المصدر: Tekstilec; Vol. 65 No. 2 (2022); 91-105 ; Tekstilec; Letn. 65 Št. 2 (2022); 91-105 ; 2350-3696 ; 0351-3386 ; 10.14502/tekstilec.65.2

مصطلحات موضوعية: spolna identiteta, pričakovanja glede atributov v zvezi z oblačili, klasterska analiza, gender identity, clothing-related attribute expectations, cluster analysis

وصف الملف: application/pdf

Relation: https://journals.uni-lj.si/tekstilec/article/view/11949/10638

الاتاحة: https://journals.uni-lj.si/tekstilec/article/view/11949
https://doi.org/10.14502/tekstilec.65.2021058

المؤلفون: Cakici, Abdulcelil, Tekeli, Sena

المصدر: University of South Florida (USF) M3 Publishing

مصطلحات موضوعية: price level perception, perceived cheapness, perceived expensiveness, emotions towards supermarkets, positive emotions towards supermarkets, Business, Marketing

وصف الملف: application/pdf

Relation: https://digitalcommons.usf.edu/m3publishing/vol5/iss2021/41; https://digitalcommons.usf.edu/context/m3publishing/article/1135/viewcontent/cover_1135.pdf

الاتاحة: https://digitalcommons.usf.edu/m3publishing/vol5/iss2021/41
https://doi.org/10.5038/9781955833035
https://digitalcommons.usf.edu/context/m3publishing/article/1135/viewcontent/cover_1135.pdf

المؤلفون: Cakici, A. Celil, Tekeli, Sena

المصدر: European Journal of Management and Business Economics ; volume 31, issue 1, page 57-76 ; ISSN 2444-8451 2444-8494

الاتاحة: http://dx.doi.org/10.1108/ejmbe-12-2020-0344
https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2020-0344/full/xml
https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2020-0344/full/html

المؤلفون: Cakici, A. Celil, Tekeli, Sena

المصدر: Journal of Global Business Insights

مصطلحات موضوعية: visual product aesthetics, fashion innovativeness, fashion leadership, Marketing, Business, Fashion Business

وصف الملف: application/pdf

Relation: https://digitalcommons.usf.edu/globe/vol5/iss1/6; https://digitalcommons.usf.edu/context/globe/article/1119/viewcontent/05_01_06.pdf

الاتاحة: https://digitalcommons.usf.edu/globe/vol5/iss1/6
https://doi.org/10.5038/2640-6489.5.1.1119
https://digitalcommons.usf.edu/context/globe/article/1119/viewcontent/05_01_06.pdf

المؤلفون: Tekeli, Sena, Yavuzalp Marangoz, Aslıhan

مصطلحات موضوعية: Marka Kişiliği, Bireysel Kültürel Değerler, Alışveriş Merkezi, Brand Personality, Individual Cultural Values, Shopping Mall

وصف الملف: application/pdf

Relation: Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi; Makale - Ulusal Hakemli Dergi - Başka Kurum Yazarı; Tekeli, S , Yavuzalp Marangoz, A . (2020). TÜKETİCİLERİN BİREYSEL KÜLTÜREL DEĞERLERİNİN MARKA KİŞİLİĞİ ALGISI ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ MERKEZİ ÜZERİNE BİR ARAŞTIRMA . Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , 22 (2) , 229-243; https://dergipark.org.tr/tr/pub/akuiibfd/issue/58785/775429; https://doi.org/10.33707/akuiibfd.775429; https://hdl.handle.net/11630/8675; 22; 229; 243

الاتاحة: https://hdl.handle.net/11630/8675
https://dergipark.org.tr/tr/pub/akuiibfd/issue/58785/775429
https://doi.org/10.33707/akuiibfd.775429

Alternate Title: Y Jenerasyonu Tüketicilerin Kahve Temalı Kafelere Yönelik Yenilikçilik Algısı ve Memnuniyet Üzerindeki Etkisi.

المؤلفون: ÇABUK, Serap¹ serapcabuk1@gmail.com, TEKELİ, Sena² sena.tekeli@toros.edu.tr

المصدر: Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi. Jun2023, Vol. 15 Issue 1, p1-33. 33p.

مصطلحات موضوعية: *MILLENNIAL consumers, *INNOVATIONS in business, *CUSTOMER satisfaction, *CONSUMER behavior, COFFEEHOUSES

المؤلفون: ÖZTÜRK, Esra, TEKELİ, Sena

المصدر: Volume: 14, Issue: 1 147-182 ; 1309-243X ; 2547-9601 ; Pazarlama ve Pazarlama Araştırmaları Dergisi

مصطلحات موضوعية: Food choice motives,Y generation,X generation,consumer preferences,health, Besin seçim güdüleri,Y kuşağı,X kuşağı,tüketici tercihleri,sağlık

وصف الملف: application/pdf

Relation: https://dergipark.org.tr/tr/download/article-file/1552905; https://dergipark.org.tr/tr/pub/ppad/issue/60196/873567

الاتاحة: https://dergipark.org.tr/tr/pub/ppad/issue/60196/873567

المؤلفون: Tekeli, Sena, Şahin, Ayşe

المصدر: Volume: 5, Issue: 8 178-197
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi

مصطلحات موضوعية: Technology Acceptance Model,Smartphones,Smartphone Applications, Social, Teknoloji Kabul Modeli,Akıllı Telefonlar,Akıllı Telefon Uygulamaları, Sosyal

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::f69fb4b845f53c47ed8df5349aa2f3a0
https://dergipark.org.tr/tr/pub/iisbf/issue/37674/425444

المؤلفون: Tekeli, Sena, Şahin, Ayşe

المصدر: Volume: 5, Issue: 8 178-197 ; 2147-8414 ; Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi

مصطلحات موضوعية: Teknoloji Kabul Modeli,Akıllı Telefonlar,Akıllı Telefon Uygulamaları, Technology Acceptance Model,Smartphones,Smartphone Applications

وصف الملف: application/pdf

Relation: https://dergipark.org.tr/tr/download/article-file/495410; https://dergipark.org.tr/tr/pub/iisbf/issue/37674/425444

الاتاحة: https://dergipark.org.tr/tr/pub/iisbf/issue/37674/425444

Alternate Title: THE IMPACT OF CONSUMERS' INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL. (English)

المؤلفون: TEKELİ, SENA, MARANGOZ, ASLIHAN YAVUZALP

المصدر: Journal of Economics & Administrative Sciences / Afyon Kocatepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi; Dec2020, Vol. 22 Issue 2, p229-243, 15p

مصطلحات موضوعية: BRAND personification, CULTURAL values, CONSUMER psychology, REGRESSION analysis, SELF-promotion

مصطلحات جغرافية: MERSIN (Mersin Ili, Turkey)

المؤلفون: Tekeli, Sena

المساهمون: Yavuzalp Marangoz, Aslıhan, İşletme Ana Bilim Dalı

مصطلحات موضوعية: Brand personality, İşletme, Shopping centers, Values, Brand, Brand management, Brand loyalty, Business Administration

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::6df5e0827ab9e2a3c71da93016c6ee0e
https://acikbilim.yok.gov.tr/handle/20.500.12812/686191

المؤلفون: Tekeli, Sena

المساهمون: Kahraman, Erol, İngiliz Dili Eğitimi Anabilim Dalı, Sosyal Bilimler Enstitüsü

مصطلحات موضوعية: Dilbilgisi Gelişimi, Grammar, Language education, Eğitim ve Öğretim, Cooperative learning, Cooperative Learning, Writing skills, Grammar Development, Education, Learning methods, Education and Training, Learning, Kubaşık Öğrenme, Genel Yazma Becerisi, Vocational high schools, Overall Writing Performance

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::160066525620c2fcb127ca77a346b84f
https://acikbilim.yok.gov.tr/handle/20.500.12812/72004

المؤلفون: Tekeli, Sena

المساهمون: Kahraman, Erol, Sosyal Bilimler Enstitüsü

مصطلحات موضوعية: Kubaşık Öğrenme, Genel Yazma Becerisi, Dilbilgisi Gelişimi, Grammar Development, Cooperative Learning, Overall Writing Performance

وصف الملف: application/pdf

Relation: Tez; https://hdl.handle.net/20.500.12507/237

الاتاحة: https://hdl.handle.net/20.500.12507/237