المؤلفون: IWUDIBIA, Nkeiruka Chloris

المصدر: IMSU Journal of Communication Studies, 8(2), 279-2288, (2024-11-29)

مصطلحات موضوعية: Advertisement, gender, TV advertising, public perception

Relation: https://doi.org/10.5281/zenodo.14246774; https://doi.org/10.5281/zenodo.14246775; oai:zenodo.org:14246775

الاتاحة: https://doi.org/10.5281/zenodo.14246775

المؤلفون: Jahan, Pathan Nusrat, Chirag, Dobariya, Vidani, Jignesh

المصدر: International Journal of Business and Management Practices (IJBMP); Vol. 2 No. 5 (2024): October 2024; 607-620 ; 3046-9252 ; 10.59890/ijbmp.v2i5

مصطلحات موضوعية: Youtube Advertising, TV Advertising, Consumer Purchasing Intentions, Ahmedabad

وصف الملف: application/pdf

Relation: https://journal.multitechpublisher.com/index.php/ijbmp/article/view/2628/2661; https://journal.multitechpublisher.com/index.php/ijbmp/article/view/2628

الاتاحة: https://journal.multitechpublisher.com/index.php/ijbmp/article/view/2628
https://doi.org/10.59890/ijbmp.v2i5.2628

المؤلفون: Özturan, P., Deleersnyder, Barbara, Özsomer, Aysegül

المصدر: Özturan , P , Deleersnyder , B & Özsomer , A 2024 , ' Brand advertising competition across economic cycles’ ' , International Journal of Research in Marketing , vol. 41 , no. 2 , pp. 325-343 . https://doi.org/10.1016/j.ijresmar.2023.11.001

مصطلحات موضوعية: competitive advertising, competitive reaction, TV advertising, business cycle

الاتاحة: https://research.tilburguniversity.edu/en/publications/7d7902eb-95e1-4df8-9e4c-a94b805edb08
https://doi.org/10.1016/j.ijresmar.2023.11.001

المؤلفون: Bačuvčíková, Petra, Bačuvčík, Radim

المصدر: Zeitschrift für Semiotik; Bd. 40 Nr. 3-4 (2018): Themenoffenes Heft; 103-134 ; Zeitschrift für Semiotik; Vol. 40 No. 3-4 (2018): Themenoffenes Heft; 103-134 ; 2625-4328 ; 0170-6241 ; 10.14464/zsem.v40i3-4

مصطلحات موضوعية: Multimodalität, Marketingkommunikation, Werbespot, Fernsehwerbung, Lachen, Humor, Marke, Marketing, Markenidentität, Werbebotschaft, multimodale Korpusanalyse, semiotische Werbeforschung, Emotion in der Werbung, multimodality, brand communication, TV commercial, TV spot, laughter, humour studies, branding, brand identity, multimodal corpus analysis, semiotic advertising research, TV advertising, emotion in advertisements

وصف الملف: application/pdf

Relation: https://www.bibliothek.tu-chemnitz.de/ojs/index.php/Semiotik/article/view/704/398; https://www.bibliothek.tu-chemnitz.de/ojs/index.php/Semiotik/article/view/704

الاتاحة: https://www.bibliothek.tu-chemnitz.de/ojs/index.php/Semiotik/article/view/704
https://doi.org/10.14464/zsem.v40i3-4.704

المؤلفون: Chelsy Angelia Timothy, Shinta Shinta, Fransiska Fransiska, Fifi Angelita

المصدر: Journal of Enterprise and Development, Vol 6, Iss 1 (2023)

مصطلحات موضوعية: social media influencer, tv advertising, buying interest, Finance, HG1-9999, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://journal.uinmataram.ac.id/index.php/jed/article/view/8934; https://doaj.org/toc/2715-3118; https://doaj.org/toc/2685-8258

URL الوصول: https://doaj.org/article/065d4e82ce97418ab483c2224857a9f2

المؤلفون: Mio Kato, Hirono Ishikawa, Takahiro Kiuchi, Miki Akiyama, Yoko Kawamura, Tsuyoshi Okuhara, Naoko Ono, Rina Miyawaki

المصدر: BMC Public Health, Vol 22, Iss 1, Pp 1-8 (2022)

مصطلحات موضوعية: Alcoholic beverage, Alcohol-flavoured non-alcoholic beverages, SAFER, TV advertising, Adolescents, Marketing, Public aspects of medicine, RA1-1270

وصف الملف: electronic resource

Relation: https://doaj.org/toc/1471-2458

URL الوصول: https://doaj.org/article/c1679a3eef40443b8dd70cfb69388765

المؤلفون: Afsaneh Javan Hesar Shaneh, Naser Yazdani

المصدر: مدیریت نوآوری و راهبردهای عملیاتی, Vol 3, Iss 2, Pp 196-212 (2022)

مصطلحات موضوعية: tv advertising strategies, cognitive attitude, affective attitude, behavioral attitude, female consumers, Commerce, HF1-6182, Mathematics, QA1-939, Economic theory. Demography, HB1-3840

وصف الملف: electronic resource

Relation: http://www.journal-imos.ir/article_147269_e7b38b9a4ee04af38390c26b5732ecec.pdf; https://doaj.org/toc/2783-1345; https://doaj.org/toc/2717-4581

URL الوصول: https://doaj.org/article/72b69be4a7474e758b576e4a0b0bd4f6

المؤلفون: Cartwright, Joanna

المساهمون: Mccormick, Helen, Quinn, Lee

مصطلحات موضوعية: 620, TV Advertising, Retailers, Christmas, Consumption

URL الوصول: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.764599

المؤلفون: Becker, Maren, Gijsenberg, Maarten J.

المصدر: Becker , M & Gijsenberg , M J 2023 , ' Consistency and commonality in advertising content : Helping or Hurting? ' , International Journal of Research in Marketing , vol. 40 , no. 1 , pp. 128-145 . https://doi.org/10.1016/j.ijresmar.2022.05.004

مصطلحات موضوعية: Advertising content, Commonality, Consistency, TV advertising

وصف الملف: application/pdf

الاتاحة: https://hdl.handle.net/11370/7ee7559d-1dd2-4bb5-9f34-0d0a6c507dd9
https://research.rug.nl/en/publications/7ee7559d-1dd2-4bb5-9f34-0d0a6c507dd9
https://doi.org/10.1016/j.ijresmar.2022.05.004
https://pure.rug.nl/ws/files/619608978/1_s2.0_S0167811622000465_main.pdf
http://www.scopus.com/inward/record.url?scp=85134289064&partnerID=8YFLogxK

المؤلفون: Lindstädt-Dreusicke, Nadine, Theobald, Elke, Budzinski, Oliver, Noskova, Victoriia

المساهمون: Tagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft "Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet", (Online) : 2021.10.01

مصطلحات موضوعية: article, ddc:070, ddc:300, Fachgebiet Volkswirtschaftslehre, insbesondere Wirtschaftstheorie, Digitale Medien -- Marketing -- Werbung -- Social Media -- Werbebudget -- Video -- Website -- Internet -- Fernsehen -- Rundfunk, Telekommunikation -- interaktive, elektronische Medien -- Bewegtbildwerbung -- Videowerbung -- klassisches TV -- lineares TV -- Video-Plattformen -- Video advertising -- digital video platforms -- traditional TV -- advertising spending behavior

وصف الملف: 12 Seiten

Relation: Social science open access repository -- http://uri.gbv.de/document/gvk:ppn:599052538 -- 2493539-6 -- http://dbis.uni-regensburg.de/frontdoor.php?titel_id=8899 -- http://www.ssoar.info/; https://doi.org/10.21241/ssoar.78178; http://uri.gbv.de/document/gvk:ppn:1804360554

الاتاحة: https://doi.org/10.21241/ssoar.78178
https://nbn-resolving.org/urn:nbn:de:gbv:ilm1-2024200197
https://www.db-thueringen.de/receive/dbt_mods_00064211
https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00066298/ilm1-2024200197.pdf
http://uri.gbv.de/document/gvk:ppn:1804360554

المؤلفون: Hemin A. Neima, Suren A. Abdullah, Debar A. Rashid, Sana D. Ali, Berivan Q. Hamafaraj

المصدر: مجلة جامعة كويه للعلوم الانسانية والاجتماعية, Vol 4, Iss 1, Pp 7-14 (2021)

مصطلحات موضوعية: adolescences, children, food choice, purchasing request, tv advertising, Social Sciences

وصف الملف: electronic resource

Relation: http://jhss.koyauniversity.org/index.php/jhss/article/view/391/133; https://doaj.org/toc/2707-9341; https://doaj.org/toc/2522-3259

URL الوصول: https://doaj.org/article/f1c510aded914d0fa417c51c0e217a1a

المؤلفون: Tyszka, Konrad Marceli, Jagosz, Michał

مصطلحات موضوعية: music in media, TV advertising, musical archetypes, musical patterns, psychology of music, music perception

وصف الملف: application/pdf

Relation: Muzyka w kontekście pedagogicznym, społecznym i kulturowym - tom 3 / 2022, s. 57-76; https://repozytorium.ur.edu.pl/handle/item/9214

الاتاحة: https://repozytorium.ur.edu.pl/handle/item/9214

المؤلفون: Moczoł , Natalia

المصدر: Media Business Culture; No. 1(12) (2022); 113-124 ; Media Biznes Kultura; Nr 1(12) (2022); 113-124 ; 2544-2554 ; 2451-1986

مصطلحات موضوعية: komunikowanie zdrowotne, reklama telewizyjna, perswazja, farmaceutyki, Elaboration Likelihood Model, health communication, TV advertising, persuasion, pharmaceuticals

وصف الملف: application/pdf

Relation: https://czasopisma.bg.ug.edu.pl/index.php/MBK/article/view/7103/6291; https://czasopisma.bg.ug.edu.pl/index.php/MBK/article/view/7103

الاتاحة: https://czasopisma.bg.ug.edu.pl/index.php/MBK/article/view/7103

المؤلفون: Bocharov V.D.

المصدر: Proceedings of young scientists and specialists of the Samara University; No 2 (19) (2021); 40-47 ; Вестник молодых учёных и специалистов Самарского университета; No 2 (19) (2021); 40-47 ; 2782-2982 ; 2311-4576

مصطلحات موضوعية: рекламный рынок, телереклама, рекламный продукт, коммуникативная эффективность, Интернет, advertising market, TV advertising, advertising product, communicative efficiency, Internet

Relation: https://journals.ssau.ru/smus/article/downloadSuppFile/8704/830; https://journals.ssau.ru/smus/article/downloadSuppFile/8704/831; https://journals.ssau.ru/smus/article/view/8704

الاتاحة: https://journals.ssau.ru/smus/article/view/8704

المؤلفون: Zongshuan Duan (10765751), Yu Wang (12152), Sherry L. Emery (10765754), Frank J. Chaloupka (7920854), Yoonsang Kim (7919666), Jidong Huang (420709)

مصطلحات موضوعية: Biochemistry, Pharmacology, Biotechnology, Evolutionary Biology, Geology, Developmental Biology, Cancer, Science Policy, Infectious Diseases, Environmental Sciences not elsewhere classified, E-cigarette advertising TRPs, e-cigarette advertising, increase e-cigarette awareness, 2017 Q 2, 2017 Q 1, combat youth vaping epidemic, FDA, 2013 Q 1, target rating points, JUUL, e-cigarette TV advertising, U.S, e-cigarette TV advertising exposure, e-cigarette TV advertisements, TM

Relation: https://figshare.com/articles/journal_contribution/List_of_keywords_to_retrieve_e-cigarette_TV_advertising_data_from_Kantar_Media_/14557067

الاتاحة: https://doi.org/10.1371/journal.pone.0251203.s001

المؤلفون: Zongshuan Duan (10765751), Yu Wang (12152), Sherry L. Emery (10765754), Frank J. Chaloupka (7920854), Yoonsang Kim (7919666), Jidong Huang (420709)

مصطلحات موضوعية: Biochemistry, Pharmacology, Biotechnology, Evolutionary Biology, Geology, Developmental Biology, Cancer, Science Policy, Infectious Diseases, Environmental Sciences not elsewhere classified, E-cigarette advertising TRPs, e-cigarette advertising, increase e-cigarette awareness, 2017 Q 2, 2017 Q 1, combat youth vaping epidemic, FDA, 2013 Q 1, target rating points, JUUL, e-cigarette TV advertising, U.S, e-cigarette TV advertising exposure, e-cigarette TV advertisements, TM

Relation: https://figshare.com/articles/journal_contribution/Total_quarterly_e-cigarette_TV_advertising_expenditure_and_quarterly_e-cigarette_TV_ratings_overall_and_by_age_groups_2013_to_2019_/14557073

الاتاحة: https://doi.org/10.1371/journal.pone.0251203.s002

المؤلفون: Aji, Hendy Mustiko, Dharmmesta, Basu Swastha

المصدر: Journal of Islamic Marketing, 2019, Vol. 10, Issue 3, pp. 961-980.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-01-2017-0006

المؤلفون: Olszanecka-Marmola, Agata

مصطلحات موضوعية: advertising, TV advertising, commercial, persuasion techniques, COVID-19 pandemic

Relation: "Zarządzanie Mediami" T. 9, Nr 2 (2021), s. 369-385; http://hdl.handle.net/20.500.12128/20554

الاتاحة: https://hdl.handle.net/20.500.12128/20554

المؤلفون: Kirsten Rasmussen, Mikaela J. Dufur, Michael R. Cope, Hayley Pierce

المصدر: International Journal of Environmental Research and Public Health; Volume 18; Issue 15; Pages: 7759

مصطلحات موضوعية: brand activism, gender stereotypes, sports, qualitative content analysis, TV advertising, Nike

جغرافية الموضوع: agris

وصف الملف: application/pdf

Relation: Exercise and Health; https://dx.doi.org/10.3390/ijerph18157759

الاتاحة: https://doi.org/10.3390/ijerph18157759

المؤلفون: Yu Wang, Zongshuan Duan, Sherry L. Emery, Yoonsang Kim, Frank J. Chaloupka, Jidong Huang

المصدر: International Journal of Environmental Research and Public Health; Volume 18; Issue 13; Pages: 6795

مصطلحات موضوعية: e-cigarettes, smokeless tobacco, chewing loose leaf, moist snuff, snus, cigarettes, price, TV advertising, price elasticity

جغرافية الموضوع: agris

وصف الملف: application/pdf

Relation: https://dx.doi.org/10.3390/ijerph18136795

الاتاحة: https://doi.org/10.3390/ijerph18136795