المؤلفون: Su, Yiran¹ (AUTHOR) yiransu@isenberg.umass.edu, Zhou, Xiaochen² (AUTHOR), Funk, Daniel³ (AUTHOR), Daniels, Jason⁴ (AUTHOR)

المصدر: Journal of Sport Management. Jan2025, Vol. 39 Issue 1, p28-40. 13p.

مصطلحات موضوعية: *SPORTS spectators, *CONSUMER behavior, *LONG-distance relationships, *BEHAVIORAL research, *PROFESSIONAL sports, *SOCCER fans

المؤلفون: Wang, Yichuan, Su, Yiran

مصطلحات موضوعية: Generative AI and AI-generated Contents on Social Media

وصف الملف: application/pdf

Relation: Proceedings of the 57th Hawaii International Conference on System Sciences; 9806ec6b-fc69-47e0-a6d1-d26e65f41c6e; https://hdl.handle.net/10125/106710

الاتاحة: https://hdl.handle.net/10125/106710

المؤلفون: Su, Yiran

Thesis Advisors: Kunkel, Thilo, Drayer, Joris, Funk, Daniel C. (Daniel Carl), 1964, Wegner, Christine

مصطلحات موضوعية: Sports Management, Marketing, Aspirational Consumption, Athletic Identity, Influencer Marketing, Self-concept, Social Media, Symbolic Consumption

وصف الملف: 176 pages

Relation: Theses and Dissertations

الاتاحة: http://hdl.handle.net/20.500.12613/3624

المؤلفون: Gupta, Keshav, Su, Yiran, Kunkel, Thilo, Funk, Daniel C.

المصدر: European Sport Management Quarterly ; page 1-22 ; ISSN 1618-4742 1746-031X

الاتاحة: http://dx.doi.org/10.1080/16184742.2024.2301970
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2024.2301970

المؤلفون: Gupta, Keshav, Su, Yiran, Kunkel, Thilo, Funk, Daniel

المصدر: Internet Research, 2022, Vol. 32, Issue 6, pp. 1891-1909.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-07-2021-0434

المؤلفون: Mamo, Yoseph, Su, Yiran, Andrew, Damon P.S.

المصدر: International Journal of Sports Marketing and Sponsorship, 2021, Vol. 23, Issue 3, pp. 594-611.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2021-0073

المؤلفون: Su, Yiran¹ (AUTHOR) yiransu@isenberg.umass.edu, Guo, Xuan² (AUTHOR), Wegner, Christine³ (AUTHOR), Baker, Thomas² (AUTHOR)

المصدر: Journal of Sport Management. Sep2023, Vol. 37 Issue 5, p371-388. 18p. 4 Diagrams, 7 Charts.

مصطلحات موضوعية: *COLLEGE athletes, *ATHLETIC scholarships, *PARASOCIAL relationships, *INFLUENCER marketing, *INTERNET celebrities, *MARKETING effectiveness

المؤلفون: Glebova, Ekaterina, Book, Robert, Su, Yiran, Perić, Marko, Heller, Jonas

المساهمون: Complexité, Innovation, Activités Motrices et Sportives (CIAMS), Université d'Orléans (UO)-Université Paris-Saclay, Université Paris-Saclay, University of South-Eastern Norway (USN), University of Massachusetts Amherst (UMass Amherst), University of Massachusetts System (UMASS), University of Rijeka, Maastricht University Maastricht

المصدر: ISSN: 2624-9367 ; Frontiers in Sports and Active Living ; https://hal.science/hal-04363587 ; Frontiers in Sports and Active Living, 2023, 5, ⟨10.3389/fspor.2023.1289140⟩.

مصطلحات موضوعية: Digital twin, Sport, Event management and analytics, Simulation, Sport venues, digital twin sports spectator sports event sustainability virtual visiting fan engagement sports venue digital avatar, sports spectator, sports event, sustainability, virtual visiting, fan engagement, sports venue, digital avatar, [SHS]Humanities and Social Sciences, [INFO]Computer Science [cs]

Relation: hal-04363587; https://hal.science/hal-04363587; https://hal.science/hal-04363587/document; https://hal.science/hal-04363587/file/fspor-05-1289140%20%281%29.pdf

الاتاحة: https://hal.science/hal-04363587
https://hal.science/hal-04363587/document
https://hal.science/hal-04363587/file/fspor-05-1289140%20%281%29.pdf
https://doi.org/10.3389/fspor.2023.1289140

المؤلفون: Su, Yiran, Wang, Emma Junhong, Berthon, Pierre

مصطلحات موضوعية: The Technical, Socio-Economic, and Ethical Aspects of AI, ai, consumer behavior, ethics, marketing

وصف الملف: application/pdf

Relation: Proceedings of the 56th Hawaii International Conference on System Sciences; https://hdl.handle.net/10125/103237

الاتاحة: https://hdl.handle.net/10125/103237
https://doi.org/10.24251/HICSS.2023.603

المؤلفون: Doyle , Jason, Kunkel, Thilo, Su, Yiran, Biscaia, Rui, Baker, Bradley J.

المصدر: Doyle , J , Kunkel , T , Su , Y , Biscaia , R & Baker , B J 2023 , ' Advancing Understanding of Individual-Level Brand Management in Sport ' , European Sport Management Quarterly , vol. 23 , no. 6 , pp. 1631-1642 . https://doi.org/10.1080/16184742.2023.2276809

مصطلحات موضوعية: Individuals, athletes, branding, consumer behaviour, sport brand, /dk/atira/pure/subjectarea/asjc/1400/1409, name=Tourism, Leisure and Hospitality Management, /dk/atira/pure/subjectarea/asjc/1400/1408, name=Strategy and Management, /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production, name=SDG 12 - Responsible Consumption and Production

Relation: https://researchportal.bath.ac.uk/en/publications/9e90e065-9ce4-4473-9c36-8a3fd214beb0

الاتاحة: https://researchportal.bath.ac.uk/en/publications/9e90e065-9ce4-4473-9c36-8a3fd214beb0
https://doi.org/10.1080/16184742.2023.2276809
http://www.scopus.com/inward/record.url?scp=85176124661&partnerID=8YFLogxK

المؤلفون: Xiao, Xiantao, Yao, Jia, Zhang, Jinshan, Zhao, Jinpeng, Su, Yiran, Hu, Tingzhou

المصدر: Proceedings of SPIE; December 2024, Vol. 13421 Issue: 1 p134212U-134212U-9, 1207918p

المؤلفون: Su, Yiran, Kunkel, Thilo

المصدر: Journal of Product & Brand Management, 2020, Vol. 30, Issue 4, pp. 579-593.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2019-2468

المؤلفون: Xu, Yanfen, Wang, Xi, Li, Yuan, Mao, Yiheng, Su, Yiran, Mao, Yize, Yang, Yun, Gao, Weina, Fu, Changying, Chen, Wendong, Ye, Xueting, Liang, Fuchao, Bai, Panzhu, Sun, Ying, Li, Shengping, Xu, Ruilian, Tian, Ruijun

المصدر: Nature Communications; 11/21/2024, Vol. 14 Issue 1, p1-18, 18p

المؤلفون: Su, Yiran

المصدر: Encyclopedia of Sport Management ; page 649-651 ; ISBN 9781035317189 9781035317172 9781035317189

الاتاحة: http://dx.doi.org/10.4337/9781035317189.ch378
https://www.elgaronline.com/view/book/9781035317189/ch378.xml
https://www.elgaronline.com/view/book/9781035317189/9781035317189.xml

المؤلفون: Baker, Bradley, Doyle , Jason, Kunkel, Thilo, Su, Yiran, Bredikhina, Nataliya, Biscaia, Rui

المصدر: Baker , B , Doyle , J , Kunkel , T , Su , Y , Bredikhina , N & Biscaia , R 2022 , ' Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research ' , Journal of Sport Management , vol. 36 , no. 3 , pp. 251–264 . https://doi.org/10.1123/jsm.2021-0231

مصطلحات موضوعية: brand management, branding, consumer behavior, marketing, sport organization, strategy, /dk/atira/pure/subjectarea/asjc/1800/1800, name=General Decision Sciences, /dk/atira/pure/subjectarea/asjc/2700/2732, name=Orthopedics and Sports Medicine, /dk/atira/pure/subjectarea/asjc/3600/3612, name=Physical Therapy, Sports Therapy and Rehabilitation, /dk/atira/pure/subjectarea/asjc/1400/1407, name=Organizational Behavior and Human Resource Management, /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being, name=SDG 3 - Good Health and Well-being, /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production, name=SDG 12 - Responsible Consumption and Production

وصف الملف: application/pdf

الاتاحة: https://researchportal.bath.ac.uk/en/publications/6aa90038-2360-45e0-926d-6c1c05529bd5
https://doi.org/10.1123/jsm.2021-0231
https://purehost.bath.ac.uk/ws/files/229394268/Main_file_accepted.pdf
http://www.scopus.com/inward/record.url?scp=85130938588&partnerID=8YFLogxK

المؤلفون: Su, Yiran, Du, James, Biscaia, Rui, Inoue, Yuhei

المصدر: Su , Y , Du , J , Biscaia , R & Inoue , Y 2022 , ' We are in this together: sport brand involvement and fans’ well-being ' , European Sport Management Quarterly , vol. 2 , no. 1 , pp. 92-119 . https://doi.org/10.1080/16184742.2021.1978519

مصطلحات موضوعية: /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being, name=SDG 3 - Good Health and Well-being

وصف الملف: application/pdf

الاتاحة: https://researchportal.bath.ac.uk/en/publications/59b71bf1-cda9-4608-820a-de923c9cc954
https://doi.org/10.1080/16184742.2021.1978519
https://purehost.bath.ac.uk/ws/files/226033171/Post_print_version_RB.pdf

المؤلفون: Baker, Bradley, Pizzo, Anthony, Su, Yiran, Baker|0000-0002-1697-4198

مصطلحات موضوعية: NBA Top Shot, NFTs, Blockchain, Collectibles, Innovation, Technology, Sports

وصف الملف: 15 pages

Relation: Indiana University – Purdue University Indianapolis; http://dx.doi.org/10.18060/25636; Sports Innovation Journal, Vol. 3; Faculty/ Researcher Works; http://hdl.handle.net/20.500.12613/9413

الاتاحة: https://hdl.handle.net/20.500.12613/9413

المؤلفون: Lv, Xingyang, Zhang, Rui, Su, Yiran, Yang, Yang

المساهمون: Fundamental research Funds for the central universities of China

المصدر: Journal of Travel & Tourism Marketing ; volume 39, issue 1, page 109-135 ; ISSN 1054-8408 1540-7306

الاتاحة: https://doi.org/10.1080/10548408.2022.2052227
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2022.2052227

المؤلفون: Su, Yiran, Kunkel, Thilo

المصدر: Journal of Service Management, 2019, Vol. 30, Issue 2, pp. 252-275.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JOSM-02-2018-0052

المؤلفون: Chen, Ryan¹ (AUTHOR) chenz147@miamioh.edu, Su, Yiran² (AUTHOR), Beissel, Adam S¹ (AUTHOR)

المصدر: Soccer & Society. Jun-Sep2024, Vol. 25 Issue 4-6, p705-721. 17p.

مصطلحات موضوعية: *SPORTSWASHING, *VIRTUAL communities, *ACTIVISM, *SOCCER fans, *DEFENSIVENESS (Psychology), *SPORTS spectators

الشركة/الكيان: FEDERATION internationale de football association