المؤلفون: Stern, Barbara B., Zinkhan, George M., Holbrook, Morris B.

المصدر: Journal of Advertising, 2002 Oct 01. 31(3), 15-27.

URL الوصول: https://www.jstor.org/stable/4189223

المؤلفون: Johar, Gita Venkataramani, Holbrook, Morris B., Stern, Barbara B.

المصدر: Journal of Advertising, 2001 Jul 01. 30(2), 1-25.

URL الوصول: https://www.jstor.org/stable/4189175

المؤلفون: Stern, Barbara B.

المصدر: Journal of Advertising, 1999 Apr 01. 28(1), 1-9.

URL الوصول: https://www.jstor.org/stable/4189096

المؤلفون: Stern, Barbara B.

المصدر: Journal of Advertising, 1997 Dec 01. 26(4), 7-19.

URL الوصول: https://www.jstor.org/stable/4189047

المؤلفون: Taylor, Charles R., Stern, Barbara B.

المصدر: Journal of Advertising, 1997 Jul 01. 26(2), 47-61.

URL الوصول: https://www.jstor.org/stable/4189033

المؤلفون: Stern, Barbara B.

المصدر: Journal of Advertising, 1996 Oct 01. 25(3), 61-73.

URL الوصول: https://www.jstor.org/stable/4189012

المؤلفون: Stern, Barbara B.

المصدر: Journal of Consumer Research, 1996 Sep 01. 23(2), 136-147.

URL الوصول: https://www.jstor.org/stable/2489710

المؤلفون: Russell, Cristel Antonia, Stern, Barbara B.

المصدر: Journal of Advertising, 2006 Apr 01. 35(1), 7-21.

URL الوصول: https://www.jstor.org/stable/20460709

المؤلفون: Escalas, Jennifer Edson, Stern, Barbara B.

المصدر: Journal of Consumer Research, 2003 Mar . 29(4), 566-578.

Relation: Jennifer Edson Escalas is an assistant professor in the marketing department at the University of Arizona, Tucson, 85721‐0108; jescalas@bpa.arizona.edu . Barbara B. Stern is professor II and chair of the marketing department at Rutgers, The State University of New Jersey, Faculty of Management, Newark, NJ 07102; bbstern@aol.com . The authors thank Dawn Iacobucci, Jim Bettman, Shankar Ganesan, Hans Baumgartner, Scott McKenzie, the editor, associate editor, and three reviewers for their help with this research.

URL الوصول: https://www.jstor.org/stable/10.1086/346251

المؤلفون: Arnould, Eric J, Stern, Barbara B, Thompson, Craig J, Wallendorf, Melanie

المصدر: REPRESENTING CONSUMERS ; page 85 ; ISBN 9780203388754 9780203380260

الاتاحة: http://dx.doi.org/10.4324/9780203380260_chapter_4

المؤلفون: Stern, Barbara B

المصدر: REPRESENTING CONSUMERS ; page 55-82 ; ISBN 9780203388754 9780203380260

الاتاحة: http://dx.doi.org/10.4324/9780203380260_chapter_3

المؤلفون: Stern, Barbara B

المصدر: REPRESENTING CONSUMERS ; page 1-24 ; ISBN 9780203388754 9780203380260

الاتاحة: http://dx.doi.org/10.4324/9780203380260_introduction

المؤلفون: Stern, Barbara B, Zinkhan, George M, Sherry, John F, Jr

المصدر: REPRESENTING CONSUMERS ; page 290-307 ; ISBN 9780203388754 9780203380260

الاتاحة: http://dx.doi.org/10.4324/9780203380260_chapter_10

المؤلفون: Stern, Barbara B.

المصدر: Journal of Consumer Research, 1995 Sep 01. 22(2), 165-185.

URL الوصول: https://www.jstor.org/stable/2489810

المؤلفون: Stern, Barbara B.

المصدر: Journal of Consumer Research, 1994 Mar 01. 20(4), 601-615.

URL الوصول: https://www.jstor.org/stable/2489762

المؤلفون: Stern, Barbara B.

المصدر: Journal of Consumer Research, 1993 Mar 01. 19(4), 556-566.

URL الوصول: https://www.jstor.org/stable/2489440

المؤلفون: Stern, Barbara B.

المصدر: Journal of Consumer Research, 1989 Dec 01. 16(3), 322-334.

URL الوصول: https://www.jstor.org/stable/2489513

المؤلفون: Stern, Barbara B.

المصدر: Journal of Advertising, 1991 Sep 01. 20(3), 9-22.

URL الوصول: https://www.jstor.org/stable/4188803

المؤلفون: Stern, Barbara B.

المصدر: Journal of Advertising, 1990 Jan 01. 19(3), 14-26.

URL الوصول: https://www.jstor.org/stable/4188767

المؤلفون: Stern, Barbara B.

المصدر: Journal of Advertising, 1994 Jun 01. 23(2), 5-15.

URL الوصول: https://www.jstor.org/stable/4188924