المؤلفون: Garza Segovia, Marcela

المساهمون: University/Department: Universitat Ramon Llull. Departament d'Empresa i Tecnologia

Thesis Advisors: Kennett, Christopher

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Digital transformation, Sports sponsorship, Digitalization, Sports marketing, Negocis, administració i dret

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/687815

المؤلفون: Tao, Jingyue, Brown-Devlin, Natalie, Forbes, Ali

المصدر: International Journal of Sport Communication; Sep2024, Vol. 17 Issue 3, p338-349, 12p

مصطلحات موضوعية: SPORTS spectators, SPORTS & technology, SOCCER, AUGMENTED reality, SPORTS marketing

المؤلفون: Wanless, Liz¹, Kennedy, Heather², Davies, Melissa³, Naraine, Michael L.⁴, Pegoraro, Ann⁵

المصدر: Sport Marketing Quarterly. 2024, Vol. 33 Issue 2, p150-165. 16p.

مصطلحات موضوعية: *SPORTS marketing, *NATURAL language processing, *CONSUMERS, WOMEN'S basketball, SPORTS administration, EXPERT evidence

الشركة/الكيان: WOMEN'S National Basketball Association

المؤلفون: Lee, Sanghak¹, Kim, Kitae², Hyun, Yong J.³, Park, Byungho⁴

المصدر: Sport Marketing Quarterly. 2024, Vol. 33 Issue 2, p99-115. 17p.

مصطلحات موضوعية: *SPORTS sponsorship, *SPORTS marketing, *NEUROMARKETING, SOCCER teams, NATIONAL sports teams, EMOTIONS

المؤلفون: Tiger, Andrew¹, Kamalapur, Raj¹, Gould, Leslie¹

المصدر: Journal of Marketing Development & Competitiveness. 2024, Vol. 18 Issue 3, p103-121. 19p.

مصطلحات موضوعية: *SPORTS marketing, *MARKETING strategy, *GOLF courses, *MARKETING theory, *MARKET potential

المؤلفون: Schreyer, Dominik¹ (AUTHOR), Singleton, Carl² (AUTHOR) carl.singleton@stir.ac.uk

المصدر: Contemporary Economic Policy. Aug2024, p1. 11p. 3 Illustrations.

مصطلحات موضوعية: *SPORTS marketing, *EXPORT marketing, *ATTENDANCE, STADIUMS, SEATING (Furniture)

People: RONALDO, Cristiano, 1985-

المؤلفون: MUELLER, PAUL (AUTHOR)

المصدر: Fast Company. Spring2023, Issue 256, p28-32. 5p. 4 Color Photographs.

مصطلحات موضوعية: *SPORTS marketing, *SOCIAL media in marketing, *SPORTS sponsorship, BASEBALL teams, MINOR league baseball, PRESEASON (Sports)

مصطلحات جغرافية: SAVANNAH (Ga.)

المؤلفون: Eckert, Christine¹ (AUTHOR) Christine.Eckert@uts.edu.au, van Heerde, Harald J.² (AUTHOR) Christine.Eckert@uts.edu.au, Wetzel, Hauke A.³ (AUTHOR) H.Wetzel@unsw.edu.au, Hattula, Stefan⁴ (AUTHOR) Stefan.Hattula@bwi.uni-stuttgart.de

المصدر: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p797-820. 24p. 2 Diagrams, 4 Charts, 6 Graphs.

مصطلحات موضوعية: *SPORTS marketing, *FORECASTING, *LABOR turnover, *PERSONNEL management, *INVESTMENTS, TRADING of soccer players, SOCCER teams

مصطلحات جغرافية: GERMANY

الشركة/الكيان: FUSSBALL-Bundesliga

المؤلفون: Weisskopf, Christian, Uhrich, Sebastian

المصدر: Journal of Sport Management; Jul2024, Vol. 38 Issue 4, p271-286, 16p

مصطلحات موضوعية: PRODUCT positioning, ATHLETIC leagues, SPORTS marketing, INTERNATIONAL markets, BRAND integration, BRAND image

الشركة/الكيان: NATIONAL Football League

المؤلفون: De Jans, Steffi, Hudders, Liselot, Constandt, Bram

المصدر: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p434-453, 20p

مصطلحات موضوعية: GAMBLING, CONSUMER attitudes, SPORTS betting, SPORTS sponsorship, SPORTS marketing, CONSUMER behavior

المؤلفون: Burton, Nicholas¹

المصدر: Sport Marketing Quarterly. 2024, Vol. 33 Issue 1, p32-46. 15p.

مصطلحات موضوعية: *SPORTS marketing, *CONSUMER attitudes, SOCIAL media

الشركة/الكيان: NATIONAL Hockey League 138084298

Reviews & Products: TWITTER (Web resource)

المصدر: Chime Communications Ltd. Company Profile. 12/19/2023, p1-21. 21p.

مصطلحات موضوعية: *SPORTS marketing, *PUBLIC relations

مصطلحات جغرافية: LONDON (England)

الشركة/الكيان: CHIME Communications PLC

المؤلفون: Mastromartino, Brandon¹ (AUTHOR) bmastromartino@sdsu.edu

المصدر: International Journal of Sports Marketing & Sponsorship. 2024, Vol. 25 Issue 3, p620-640. 21p.

مصطلحات موضوعية: *SOFT skills, *SPORTS marketing, *ACADEMIC-industrial collaboration, *HUMAN capital, *BUSINESS teachers, *RELATIONSHIP marketing, *SPORTS business

المؤلفون: O'Reilly, Norm¹ (AUTHOR) norman.oreilly@maine.edu, Paras, Caroline¹ (AUTHOR) caroline.paras@maine.edu, Gierc, Madelaine² (AUTHOR) madelaine.gierc@ubc.ca, Lithopoulos, Alexander³ (AUTHOR) alithopoulos@uvic.ca, Banerjee, Ananya⁴ (AUTHOR) ananya.banerjee@mcgill.ca, Ferguson, Leah⁵ (AUTHOR) leah.ferguson@usask.ca, Lee, Eun-Young⁶ (AUTHOR) eunyoung.lee@queensu.ca, Rhodes, Ryan E.⁷ (AUTHOR) rhodes@uvic.ca, Tremblay, Mark S.^8,9 (AUTHOR) mtremblay@cheo.on.ca, Vanderloo, Leigh¹⁰ (AUTHOR) lvanderloo@participaction.com, Faulkner, Guy¹¹ (AUTHOR) guy.faulkner@ubc.ca

المصدر: International Journal of Sports Marketing & Sponsorship. 2024, Vol. 25 Issue 3, p664-683. 20p.

مصطلحات موضوعية: *SPORTS participation, *SPORTS marketing, *SPORTS sponsorship, *SECONDARY analysis, *PATH analysis (Statistics), *PHYSICAL activity

المؤلفون: Jackson, Pete¹ (AUTHOR)

المصدر: Sport & Exercise Psychology Review. Jul2024, Vol. 19 Issue 1, p41-46. 6p.

مصطلحات موضوعية: *SPORTS marketing, *QUALIFYING events (Sports), *CAREER development, *SPORTS psychology

الشركة/الكيان: BRITISH Psychological Society

المؤلفون: Narayanan, Sachin, Pifer, N. David

المصدر: Journal of Sport Management; Mar2024, Vol. 38 Issue 2, p92-109, 18p

مصطلحات موضوعية: WOMEN'S sports, PERCEPTION (Philosophy), BUSINESSWOMEN, GENDER, MODELS (Persons), SPORTS marketing

المؤلفون: Moradi, Erfan¹

المصدر: Sport Marketing Quarterly. Dec2023, Vol. 32 Issue 4, p343-369. 27p.

مصطلحات موضوعية: *SPORTS marketing, *PRODUCT management, CONTENT analysis, MEDIA consumption, SOCIAL media

المؤلفون: Getu, Zemikael¹ zemikaelgetu@yahoo.com

المصدر: Journal Research of Social Science, Economics & Management. Sep2023, Vol. 3 Issue 2, p333-351. 19p.

مصطلحات موضوعية: *SPORTS marketing, *MARKETING strategy, *BUSINESS planning, *MARKET segmentation, *MARKETING management

المؤلفون: Müller, Tobias¹ (AUTHOR) t.muller@utwente.nl, Schuberth, Florian¹ (AUTHOR) f.schuberth@utwente.nl, Henseler, Jörg^1,2 (AUTHOR) j.henseler@utwente.nl

المصدر: International Journal of Sports Marketing & Sponsorship. 2024, Vol. 25 Issue 2, p310-329. 20p.

مصطلحات موضوعية: *SPORTS marketing, *MARKETING research, *OPERATIONAL definitions, *BEHAVIORAL research, *DESIGN research, *MARKETING theory

المؤلفون: Augenblick, Ned, Lazarus, Eben, Thaler, Michael

المصدر: Quarterly Journal of Economics; Feb2025, Vol. 140 Issue 1, p335-401, 67p

مصطلحات موضوعية: EXPERIMENTAL literature, SPORTS betting, SPORTS marketing, FINANCIAL markets, SIGNALS & signaling