المؤلفون: Gordillo-Rodriguez, Maria-Teresa, Marín-Montín, Joaquín, Fernández Gómez, Jorge David

المصدر: International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 862-894.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2023-0228

المؤلفون: Vila-López, Natalia, Küster-Boluda, Inés, Aragonés-Jericó, Cristina, Sarabia-Sánchez, Francisco

المصدر: International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 3, pp. 524-540.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2023-0227

المؤلفون: Batista, Mariana Paula Almeida

المساهمون: Correia, Inês Alexandra Barbosa da Veiga Pereira Beira, Repositório Científico do Instituto Politécnico do Porto

مصطلحات موضوعية: Redes sociais, Celebridades desportivas, Brand love, Brand image, Personal branding, Celebrity trust, Social networks, Sports celebrities, Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.22/25003

المؤلفون: Marín Montín, Joaquín, Fernández Gómez, Jorge David, Gordillo Rodríguez, María Teresa

المساهمون: Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura, Universidad de Sevilla. HUM1013: Equipo de Investigación de la Imagen y la Cultura Visual en el Ámbito de la Comunicación Audiovisual, Universidad de Sevilla. SEJ539: Grupo de investigación en comunicación política, ideología y propaganda

مصطلحات موضوعية: Celebridades deportivas, Valores del deporte, Celebrity Endorsement, Estrategia de marca, Estrategia de Instagram, Sports celebrities, Instagram strategy, Sports values, Brand strategy

Relation: adComunica: revista científica de estrategias, tendencias e innovación en comunicación, 27, 105-138.; https://www.e-revistes.uji.es/index.php/adcomunica/article/view/7761; https://idus.us.es/handle//11441/154656

الاتاحة: https://idus.us.es/handle//11441/154656

المؤلفون: Baltezarević Radoslav V., Papakonstantinidis Stavros

المصدر: Baština, Vol 2023, Iss 60, Pp 237-246 (2023)

مصطلحات موضوعية: image of sports celebrities, sports marketing, digital environment, sports consumers' attitudes, brand, History (General) and history of Europe, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360237B.pdf; https://doaj.org/toc/0353-9008; https://doaj.org/toc/2683-5797

URL الوصول: https://doaj.org/article/c785f968207a4059bca7d73b9ed9ccb8

المؤلفون: Francisco Moreira, Inês Pereira, José Duarte Santos, Paulo Botelho Pires

المصدر: Revista Galega de Economía, Vol 32, Iss 3 (2023)

مصطلحات موضوعية: Celebrity Endorsement, Sports Celebrities, Social Networks, Purchase Intention, Economic growth, development, planning, HD72-88, Economic theory. Demography, HB1-3840

وصف الملف: electronic resource

Relation: https://revistas.usc.gal/index.php/rge/article/view/8710; https://doaj.org/toc/1132-2799; https://doaj.org/toc/2255-5951

URL الوصول: https://doaj.org/article/6f39f2cd430e4558b5e7970d38289ed5

المؤلفون: Nayar, Pramod K., author

المصدر: Sports Studies in India : Expanding the Field, 2021.

الاتاحة: https://doi.org/10.1093/oso/9780190130640.003.0023

المؤلفون: Mendes, Cedric Alain Jesus

مصطلحات موضوعية: Marketing, Marca, Estratégias de comunicação, Prática desportiva, Atitude, Hábito de compra, Endorsement, Sports celebrities, Attitudes, Purchase intentions

وصف الملف: application/pdf; application/octet-stream

الاتاحة: http://hdl.handle.net/10071/15828

المؤلفون: Zacarias, Deolinda João Pereira

المساهمون: Simões-Ferreira, Isabel, RCIPL

مصطلحات موضوعية: Jornalismo, Mediatização, Celebridades desportivas, Desporto, Futebol, Ronaldo, Cristiano (1985--) (jogador de futebol), Jornal "Correio da Manhã", Journalism, Mediatization, Sports celebrities, Sports, Football, Newspaper "Correio da Manhã"

وصف الملف: application/pdf

Relation: ZACARIAS, Deolinda João Pereira - A mediatização de Cristiano Ronaldo: o caso do "Correio da Manhã". Lisboa: IPL, Escola Superior de Comunicação Social, 2017. Relatório de estágio.

الاتاحة: http://hdl.handle.net/10400.21/8045

المؤلفون: Moreno, João Mário Ferreira

مصطلحات موضوعية: Patrocínio, Celebridades desportivas, Consumidor, Retorno do investimento, Marketing, Desporto, Comportamento do consumidor, Sucesso pessoal, Investimentos, Sponsorship, Sports celebrities, Consumer, Return on investment

وصف الملف: application/pdf; application/octet-stream

الاتاحة: http://hdl.handle.net/10071/12012

المؤلفون: Skrbek, Matěj

المساهمون: Voráček, Josef, Opelík, Daniel

مصطلحات موضوعية: marketing, generation Z, sports celebrities, buying behaviour, celebrity endorsement, generace Z, sportovní celebrity, nákupní chování

وصف الملف: application/pdf

Relation: http://hdl.handle.net/20.500.11956/182374; 245749

الاتاحة: https://hdl.handle.net/20.500.11956/182374

المؤلفون: MÜRÜTSOY, Mehmet, TOKSARI, Murat

المصدر: Volume: 18, Issue: Yönetim ve Organizasyon Özel Sayısı 1038-1049 ; 2528-9527 ; 2528-9535 ; OPUS Uluslararası Toplum Araştırmaları Dergisi

مصطلحات موضوعية: Sosyal Medya,Sporcu Ünlüler,Z Kuşağı,Rol Model Etkisi, Social Media,Sports Celebrities,Generation Z,Role Model Effect

وصف الملف: application/pdf

Relation: https://dergipark.org.tr/tr/download/article-file/1561960; https://dergipark.org.tr/tr/pub/opus/issue/62811/876057

الاتاحة: https://dergipark.org.tr/tr/pub/opus/issue/62811/876057
https://doi.org/10.26466/opus.876057

المؤلفون: Estrada Bradfield, Flavia Paula

Thesis Advisors: Lamarca Arana, Giovanni, Solari Martin, Davide Federico Ramon

المصدر: Repositorio Académico - UPCUniversidad Peruana de Ciencias Aplicadas (UPC).

مصطلحات موضوعية: Celebridades deportivas, Discurso, Publicidad, Redes sociales, Nike, Sports celebrities, Speech, Advertising, Social media, http://purl.org/pe-repo/ocde/ford#5.00.00, http://purl.org/pe-repo/ocde/ford#5.08.00

وصف الملف: application/msword; application/epub; application/pdf

الاتاحة: http://hdl.handle.net/10757/653585

المؤلفون: Mürütsoy, Mehmet

المساهمون: Toksarı, Murat, Sosyal Bilimler Enstitüsü, Mürütsoy, Mehmet, İşletme Anabilim Dalı

مصطلحات موضوعية: Y Kuşağı, X Kuşağı, Z Kuşağı, Sports Celebrities, Marketing Communication, Advertisement, Pazarlama İletişimi, Generation X, Generation Y, Generation Z, Sosyal Medya, Reklam, İşletme, Ünlü Sporcu, Social Media, Business Administration

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fcf23796a758f23b9e00e67c15f54b4e
https://hdl.handle.net/11480/7341

المؤلفون: Welch, Sara J.

المصدر: Successful Meetings. Feb2002 Part 1, Vol. 51 Issue 2, p12. 1/2p.

مصطلحات موضوعية: AMERICAN athletes

مصطلحات جغرافية: UNITED States

الشركة/الكيان: BURNS Sports & Celebrities Inc.

المؤلفون: Mürütsoy, Mehmet

المساهمون: Toksarı, Murat

مصطلحات موضوعية: Sosyal Medya, Ünlü Sporcu, Reklam, Pazarlama İletişimi, X Kuşağı, Y Kuşağı, Z Kuşağı, Social Media, Sports Celebrities, Advertisement, Marketing Communication, Generation X, Generation Y, Generation Z

وصف الملف: application/pdf

Relation: Tez; Mürütsoy, M. (2019). Sosyal medya reklamlarında ünlü sporcu kullanımının tüketicilerin satın alma davranışlarına etkisi X,Y ve Z kuşağı üzerine niğde ilinde bir araştırma. (Doktora Tezi) Niğde Ömer Halisdemir Üniversitesi, Sosyal Bilimler Enstitüsü, Niğde; https://hdl.handle.net/11480/7712

الاتاحة: https://hdl.handle.net/11480/7712

المؤلفون: Anna Zarkada, Eugenia Tzoumaka

المصدر: International Journal of Sport Management and Marketing. 20:92

مصطلحات موضوعية: Brandscape, Strategy and Management, Football, Social Sciences, Context (language use), Management Science and Operations Research, law.invention, Celebrities, law, Qualitative research, Business and International Management, Consumer behaviour, Marketing, Contextual Associations, Brand associations, Focus groups, Focus group, Sports celebrities, Human brands, Economics and Business, CLARITY, Club, Psychology, Social psychology

وصف الملف: pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::344a103839ca4c1b237c4337f5d8a54a
https://doi.org/10.1504/ijsmm.2020.10032050

المؤلفون: Banytė, Jūratė, Stonkienė, Eglė, Piligrimienė, Žaneta

المصدر: Economics and Managament - 2011 : 16th international conference "Economics and Managament", April, 27-29th 2011 : program and reviewed abstract book, Brno : Brno University of Technology, 2011, p. 393-395 ; ISBN 9788021442795

مصطلحات موضوعية: Celebrity endorsement, Celebrities selection model, Sports celebrities, Advertising

Relation: http://ktu.lvb.lt/KTU:ELABAPDB3148951&prefLang=en_US

الاتاحة: http://ktu.lvb.lt/KTU:ELABAPDB3148951&prefLang=en_US

المؤلفون: Pokrywczynski, Jim, Brinker, David L., Jr.

المصدر: College of Communication Faculty Research and Publications

مصطلحات موضوعية: endorsements, sports celebrities, social identity, source credibility, sports sponsorship, Communication

وصف الملف: application/pdf

Relation: https://epublications.marquette.edu/comm_fac/140; https://epublications.marquette.edu/context/comm_fac/article/1143/viewcontent/Pokrywczynski_3422.pdf

الاتاحة: https://epublications.marquette.edu/comm_fac/140
https://epublications.marquette.edu/context/comm_fac/article/1143/viewcontent/Pokrywczynski_3422.pdf

المؤلفون: Huclová, Kateřina

المساهمون: Balon, Jan, Holubec, Stanislav

مصطلحات موضوعية: sociologie sportu, komercionalizace, sponzorství, obsahová analýza, sportovní celebrity, sociology of sport, commercialization, sponsorship, content analysis, sports celebrities

وصف الملف: 56 s. (85 508 znaků); application/pdf

Relation: 45518; http://hdl.handle.net/11025/3285

الاتاحة: http://hdl.handle.net/11025/3285