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    المؤلفون: Septianto, Felix1 (AUTHOR) f.septianto@uq.edu.au, Mathmann, Frank2 (AUTHOR)

    المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p416-433. 18p.

    الشركة/الكيان: META Platforms Inc.

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    المصدر: Pu , W , Wang , Y , Ibello , G , Chakraborty , R , Wang , M , Chan , K W , Chowdhury , R , Septianto , F & Kwon , J 2024 , ' Effective Awe‐Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs ' , Journal of Business Ethics , pp. 1-19 . https://doi.org/10.1007/s10551-024-05872-z

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    المصدر: Chowdhury , R , Arli , D & Septianto , F 2024 , ' How Religiosity Affects Attitudes Toward Brands that Utilize LGBTQ-Themed Advertising ' , Journal of Business Ethics , vol. 193 , pp. 63-88 . < https://rdcu.be/duU4b >

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    المصدر: Psychology and Marketing

    Relation: O'Rourke, Anne-Maree, Belli, Alex, Mathmann, Frank, & Septianto, Felix (2025) Rainbows and laughter: How humor boosts e-Word-of-Mouth for LGBT+ brands on social media. Psychology and Marketing, 42(2), pp. 395-411.; https://eprints.qut.edu.au/252587/; Faculty of Business & Law; School of Advertising, Marketing & Public Relations