المؤلفون: Saribaş, Özgür, Demir, Cengiz

المصدر: Worldwide Hospitality and Tourism Themes, 2024, Vol. 16, Issue 6, pp. 756-774.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/WHATT-05-2024-0092

المؤلفون: Yusuf Öcel, Ismail Durak

المصدر: Interdisciplinary Description of Complex Systems, Vol 21, Iss 1, Pp 97-113 (2023)

مصطلحات موضوعية: sensory branding, brand awareness, blind tasting test, branded taste, tea brands, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: http://indecs.eu/2023/indecs2023-pp97-113.pdf; https://doaj.org/toc/1334-4684; https://doaj.org/toc/1334-4676

URL الوصول: https://doaj.org/article/4d5502e733eb4a33b910216e9a658cc4

المؤلفون: Bishnoi, Sushil Kumar, Singh, Sukhvir

المصدر: Research Journal of Textile and Apparel, 2021, Vol. 26, Issue 4, pp. 405-418.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/RJTA-03-2021-0026

المؤلفون: Rodrigues, Clarinda, Skinner, Heather, Dennis, Charles, Melewar, T.C.

المصدر: Journal of Place Management and Development, 2020, Vol. 13, Issue 3, pp. 273-295.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPMD-11-2018-0087

المؤلفون: Shabani, Arber

المساهمون: Ajovalasit, M.

مصطلحات موضوعية: 629.22, Multisensory design, NVH design/ engineering, Perceived quality, Subjective response, Sensory branding

URL الوصول: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.699288

المؤلفون: Al Mandil, Karam

المساهمون: Yen, D., Ali, M.

مصطلحات موضوعية: 658.8, Sensory branding, Emotional branding, Orientations to happiness, Brand loyalty, Pleasure

URL الوصول: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.715890

المؤلفون: Techawachirakul, Monin, Pathak, Abhishek, Calvert, Gemma Anne

المصدر: Techawachirakul , M , Pathak , A & Calvert , G A 2022 , ' That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness ' , Food Quality and Preference , vol. 99 , 104544 . https://doi.org/10.1016/j.foodqual.2022.104544

مصطلحات موضوعية: Crossmodal correspondence, Food healthfulness, Frequency, Sensory branding, Sonic logos, Tempo, /dk/atira/pure/subjectarea/asjc/1100/1106, name=Food Science, /dk/atira/pure/subjectarea/asjc/2900/2916, name=Nutrition and Dietetics

وصف الملف: application/pdf

الاتاحة: https://discovery.dundee.ac.uk/en/publications/6b20eb20-6c73-4300-af9f-84683b1b87b4
https://doi.org/10.1016/j.foodqual.2022.104544
https://discovery.dundee.ac.uk/ws/files/72368194/Final_Published_Paper.pdf
http://www.scopus.com/inward/record.url?scp=85125144691&partnerID=8YFLogxK

المؤلفون: Dülgaroğlu, Oğuzhan, Avcıkurt, Cevdet

المساهمون: Sosyal Bilimler Enstitüsü, orcid:0000-0002-1992-0531, orcid:0000-0002-9169-9763

مصطلحات موضوعية: Turizm, Sosyal Medya, Duyusal Markalama, Müşteri Değeri, Müşteri Sadakati, Tourism, Social Media, Sensory Branding, Customer Value, Customer Loyalty

وصف الملف: application/pdf

Relation: Journal of Tourism and Gastronomy Studies; Makale - Ulusal Hakemli Dergi - İdari Personel ve Öğrenci; https://doi.org/10.21325/jotags.2021.788; https://hdl.handle.net/20.500.12462/12965; 253; 274

الاتاحة: https://hdl.handle.net/20.500.12462/12965
https://doi.org/10.21325/jotags.2021.788

المؤلفون: Fang Gao, Xiaomin Lan

المصدر: Frontiers in Psychology, Vol 11 (2020)

مصطلحات موضوعية: sensory brand experience, brand experience, sensory branding, scale development, scale validation, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/article/10.3389/fpsyg.2020.01436/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/327d18b61b0a4a51965ec379d9cb6b6a

المؤلفون: Youn-Kyung Kim, Pauline Sullivan

المصدر: Fashion and Textiles, Vol 6, Iss 1, Pp 1-16 (2019)

مصطلحات موضوعية: Emotional branding, Consumer experience, Authentic self, Warm glow, Co-creation, Sensory branding, Textile bleaching, dyeing, printing, etc., TP890-933, Social Sciences

وصف الملف: electronic resource

Relation: http://link.springer.com/article/10.1186/s40691-018-0164-y; https://doaj.org/toc/2198-0802

URL الوصول: https://doaj.org/article/3799544cf2864c85a2f82652e7099e70

المؤلفون: Yoganathan, Vignesh, Osburg, V-S., Akhtar, P.

مصطلحات موضوعية: Multisensory marketing, Ethical consumption, Ethical brands, Sensory branding, Sensory stimulation

الاتاحة: http://hdl.handle.net/10454/16630

المؤلفون: M Venter, R Chinomona, T Chuchu

المصدر: The Retail and Marketing Review, Vol 12, Iss 2, Pp 46-58 (2016)

مصطلحات موضوعية: experiential marketing, fashion, store environment, sensory branding, brand loyalty, purchase intention, black middle class, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_2_46-58.pdf; https://doaj.org/toc/2708-3209

URL الوصول: https://doaj.org/article/c72ca1eb61b44a96b1471718fb108367

المؤلفون: B. T. K. Chathuranga, V. G. P. Lakshika

المصدر: International Journal of Trend in Scientific Research and Development, 3(5), 2497-2501, (2019-08-26)

مصطلحات موضوعية: Marketing, Experiential marketing, Impulse buying tendency, multi-sensory branding, supermarket

Relation: https://doi.org/10.5281/zenodo.3591640; https://doi.org/10.5281/zenodo.3591641; oai:zenodo.org:3591641

الاتاحة: https://doi.org/10.5281/zenodo.3591641

المؤلفون: Marike Venter de Villiers, Richard Chinomona, Tinashe Chuchu

المصدر: South African Journal of Business Management, Vol 49, Iss 1, Pp e1-e8 (2018)

مصطلحات موضوعية: experiential marketing, fashion, store environment, sensory branding, brand attitude, purchase intention, black middle class, Management. Industrial management, HD28-70, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://sajbm.org/index.php/sajbm/article/view/186; https://doaj.org/toc/2078-5585; https://doaj.org/toc/2078-5976

URL الوصول: https://doaj.org/article/4ea6c4c69aa64754b62061e44e93bc1c

المؤلفون: Öcel, Yusuf, Durak, İsmail

المصدر: Interdisciplinary Description of Complex Systems : INDECS ; ISSN 1334-4684 (Print) ; ISSN 1334-4676 (Online) ; Volume 21 ; Issue 1

مصطلحات موضوعية: sensory branding, brand awareness, blind tasting test, branded taste, tea brands, psy, manag

Relation: https://hrcak.srce.hr/294421

الاتاحة: https://hrcak.srce.hr/294421

المؤلفون: GÜLEÇ, Utku Tevfik

المصدر: Volume: 11, Issue: 1 35-56 ; 2148-3493 ; International Review of Economics and Management

مصطلحات موضوعية: Sensory Branding, Bibliometric Analysis, Visual Mapping, Duyusal Markalama, Bibliyometrik Analiz, Görsel Haritalama, Business Administration, İşletme

وصف الملف: application/pdf

Relation: https://dergipark.org.tr/tr/download/article-file/3042313; https://dergipark.org.tr/tr/pub/iremjournal/issue/79089/1272720

الاتاحة: https://dergipark.org.tr/tr/pub/iremjournal/issue/79089/1272720
https://doi.org/10.18825/iremjournal.1272720

المؤلفون: Natalya A. Spirina

المصدر: Obrazovanie i Nauka, Vol 1, Iss 4, Pp 37-51 (2015)

مصطلحات موضوعية: brand, branding, multi-sensory branding, higher vocational education, consumer brand loyalty to educational services, Education

وصف الملف: electronic resource

Relation: https://www.edscience.ru/jour/article/view/397; https://doaj.org/toc/1994-5639; https://doaj.org/toc/2310-5828

URL الوصول: https://doaj.org/article/5f634370aff442a89cfe0552a155fb0d

المؤلفون: Berman, Gabriella

مصطلحات موضوعية: Sensory branding, Hides and skins industry, Teleshopping

وصف الملف: computer; online resource; application/pdf; 1 online resource (xxvi, 476 pages); pdf

Relation: http://hdl.handle.net/10948/60970; vital:69556; http://vital.seals.ac.za:8080/vital/access/manager/Repository/vital:69556

الاتاحة: http://hdl.handle.net/10948/60970
http://vital.seals.ac.za:8080/vital/access/manager/Repository/vital:69556

المؤلفون: Spirina, N. A., Спирина, Н. А.

المصدر: Образование и наука

مصطلحات موضوعية: BRAND, BRANDING, MULTI-SENSORY BRANDING, HIGHER VOCATIONAL EDUCATION, CONSUMER BRAND LOYALTY TO EDUCATIONAL SERVICES, БРЭНД, БРЭНДИНГ, МУЛЬТИСЕНСОРНЫЙ БРЭНДИНГ, ВЫСШЕЕ ПРОФЕССИОНАЛЬНОЕ ОБРАЗОВАНИЕ, ПРИВЕРЖЕННОСТЬ ПОТРЕБИТЕЛЕЙ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ

وصف الملف: application/pdf

Relation: Образование и наука. 2015. №4; Спирина, Н. А. Мультисенсорный брэндинг как инструмент формирования положительного образа высшего учебного заведения / Н. А. Спирина // Образование и наука. — 2015. — № 4. — С. 37-51.; http://www.edscience.ru/index.php/jour/article/view/397/383; https://elar.rsvpu.ru/handle/123456789/12996

الاتاحة: https://elar.rsvpu.ru/handle/123456789/12996
http://www.edscience.ru/index.php/jour/article/view/397/383
https://doi.org/10.17853/1994-5639-2015-4

المؤلفون: СПИРИНА НАТАЛЬЯ АЛЕКСАНДРОВНА

مصطلحات موضوعية: БРЭНД,BRAND,БРЭНДИНГ,BRANDING,МУЛЬТИСЕНСОРНЫЙ БРЭНДИНГ,MULTI-SENSORY BRANDING,ВЫСШЕЕ ПРОФЕССИОНАЛЬНОЕ ОБРАЗОВАНИЕ,HIGHER VOCATIONAL EDUCATION,ПРИВЕРЖЕННОСТЬ ПОТРЕБИТЕЛЕЙ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ,CONSUMER BRAND LOYALTY TO EDUCATIONAL SERVICES

وصف الملف: text/html

الاتاحة: http://cyberleninka.ru/article/n/multisensornyy-brending-kak-instrument-formirovaniya-polozhitelnogo-obraza-vysshego-uchebnogo-zavedeniya
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