يعرض 1 - 20 نتائج من 127 نتيجة بحث عن '"Schumann, David W."', وقت الاستعلام: 0.63s تنقيح النتائج
  1. 1
    Academic Journal
    Employing a dramaturgical lens to the interpretation of brand online social networking : Evidence of augmented self

    المؤلفون: Lim, Heejin, Schumann, David W.

    المصدر: Qualitative Market Research: An International Journal, 2019, Vol. 22, Issue 3, pp. 278-300.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/QMR-09-2017-0127

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  2. 2
    Academic Journal
    Using Animated Spokes-Characters in Advertising to Young Children: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

    المؤلفون: Neeley, Sabrina M., Schumann, David W.

    المصدر: Journal of Advertising, 2004 Oct 01. 33(3), 7-23.

    URL الوصول: https://www.jstor.org/stable/4189263

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  3. 3
    Academic Journal
    EXPLORING THE STATE OF SALESPERSON INSECURITY : HOW IT EMERGES AND WHY IT MATTERS?

    المؤلفون: Chaker, Nawar N., Schumann, David W., Zablah, Alex R., Flint, Daniel J.

    المصدر: Journal of Marketing Theory and Practice, 2016 Jul 01. 24(3), 344-364.

    URL الوصول: https://www.jstor.org/stable/48542655

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  4. 4
    Book
    Plugging Social Responsibility into Shopper Marketing

    المؤلفون: Flint, Dan, Schumann, David W.

    المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 875-875 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319500065 9783319500089

    الاتاحة: http://dx.doi.org/10.1007/978-3-319-50008-9_239
    http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_239

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  5. 5
    Academic Journal
    Cocreating Value in Teaching and Learning Centers

    المؤلفون: Schumann, David W., Peters, John, Olsen, Taimi

    المصدر: New Directions for Teaching and Learning. Spr 2013 (133):21-32.

    Peer Reviewed: Y

    Page Count: 12

    Descriptors: Higher Education, Stakeholders, Educational Change, Instructional Improvement, Faculty Development, Teaching Skills, Teacher Improvement, Teacher Effectiveness, Values


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  6. 6
    Academic Journal
    CONSUMER PREFERENCES FOR ASSIMILATIVE VERSUS ASPIRATIONAL MODELS IN MARKETING COMMUNICATIONS: THE ROLE OF PRODUCT CLASS, INDIVIDUAL DIFFERENCE, AND MOOD STATE

    المؤلفون: Nichols, Bridget Satinover, Schumann, David W.

    المصدر: Journal of Marketing Theory and Practice, 2012 Oct 01. 20(4), 359-375.

    URL الوصول: http://dx.doi.org/10.2753/MTP1069-6679200401

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  7. 7
    Book
    History of Consumer Psychology

    المؤلفون: Schumann, David W., Haugtvedt, Curtis P., Davidson, Edith

    المصدر: Handbook of Consumer Psychology ; ISBN 9780203809570 9781136676215 9780805856033

    الاتاحة: http://dx.doi.org/10.4324/9780203809570.ch1

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  8. 8
    Academic Journal
    Examining Brand Equity Antecedent/Consequence Relationships

    المؤلفون: Broyles, S. Allen, Schumann, David W., Leingpibul, Thaweephan

    المصدر: Journal of Marketing Theory and Practice, 2009 Apr 01. 17(2), 145-161.

    URL الوصول: http://dx.doi.org/10.2753/MTP1069-6679170204

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  9. 9
    Academic Journal
    Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents

    المؤلفون: Lee, Eun-Ju, Schumann, David W.

    المصدر: Journal of Consumer Psychology, 2009 Jan 01. 19(3), 440-450.

    URL الوصول: https://www.jstor.org/stable/45106201


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  10. 10
    Academic Journal
    Toward a Conceptualization of Customer Productivity: The Customer's Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options

    المؤلفون: Anitsal, Ismet, Schumann, David W.

    المصدر: Journal of Marketing Theory and Practice, 2007 Oct 01. 15(4), 349-363.

    URL الوصول: https://www.jstor.org/stable/40470310

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  11. 11
    Academic Journal
    Segmenting the non‐adopter category in the diffusion of internet banking

    المؤلفون: Lee, Eun‐Ju, Kwon, Kyoung‐Nan, Schumann, David W.

    المصدر: International Journal of Bank Marketing, 2005, Vol. 23, Issue 5, pp. 414-437.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/02652320510612483

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  12. 12
    Academic Journal
    The Theoretical and Practical Implications of Marketing Scholarship

    المؤلفون: Mentzer, John T., Schumann, David W.

    المصدر: Journal of Marketing Theory and Practice, 2006 Jul 01. 14(3), 179-190.

    URL الوصول: https://www.jstor.org/stable/40470264

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  13. 13
    Academic Journal
    One Instructor at a Time: Measuring the Impact of Instruction Consultation Services

    المؤلفون: Brinkley-Etzkorn, Karen E., Schumann, David W.

    المصدر: Journal on Centers for Teaching and Learning; Vol 7 (2015): Circulating the CTL ; 2150-2404

    وصف الملف: application/pdf

    Relation: https://openjournal.lib.miamioh.edu/index.php/jctl/article/view/147/77; https://openjournal.lib.miamioh.edu/index.php/jctl/article/view/147

    الاتاحة: https://openjournal.lib.miamioh.edu/index.php/jctl/article/view/147

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  14. 14
    Academic Journal
    The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations

    المؤلفون: LEE, EUN-JU, LEE, JINKOOK, SCHUMANN, DAVID W.

    المصدر: The Journal of Consumer Affairs, 2002 Jul 01. 36(1), 1-27.

    URL الوصول: https://www.jstor.org/stable/23860157

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  15. 15
    Academic Journal
    Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

    المؤلفون: Haugtvedt, Curtis P., Schumann, David W., Schneier, Wendy L., Warren, Wendy L.

    المصدر: Journal of Consumer Research, 1994 Jun 01. 21(1), 176-189.

    URL الوصول: https://www.jstor.org/stable/2489749


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  16. 16
    Academic Journal
    Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses

    المؤلفون: Schumann, David W., Petty, Richard E., Clemons, D. Scott

    المصدر: Journal of Consumer Research, 1990 Sep 01. 17(2), 192-202.

    URL الوصول: https://www.jstor.org/stable/2626811


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  17. 17
    Academic Journal
    Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences

    المؤلفون: Gardial, Sarah Fisher, Clemons, D. Scott, Woodruff, Robert B., Schumann, David W., Burns, Mary Jane

    المصدر: Journal of Consumer Research, 1994 Mar 01. 20(4), 548-560.

    URL الوصول: https://www.jstor.org/stable/2489758


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  18. 18
    Academic Journal
    Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness

    المؤلفون: Schumann, David W., Hathcote, Jan M., West, Susan

    المصدر: Journal of Advertising, 1991 Sep 01. 20(3), 35-56.

    URL الوصول: https://www.jstor.org/stable/4188805

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  19. 19
    Academic Journal
    Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration

    المؤلفون: Gardial, Sarah Fisher, Schumann, David W., Petkus,, Ed, Smith, Russell

    المصدر: Journal of Advertising, 1993 Mar 01. 22(1), 25-34.

    URL الوصول: https://www.jstor.org/stable/4188868

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  20. 20
    Academic Journal
    The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities

    المؤلفون: Fine, Leslie M., Schumann, David W.

    المصدر: Journal of Consumer Psychology, 1992 Jan 01. 1(3), 285-296.

    URL الوصول: https://www.jstor.org/stable/1480588


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