المؤلفون: Luri, Ignacio (AUTHOR) i.luri@depaul.edu, Schau, Hope Jensen (AUTHOR), Ghosh, Bikram (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p496-516. 21p.

مصطلحات موضوعية: *MARKET sentiment, *SENTIMENT analysis, *NATURAL language processing, *DEBT, *MARKETING, METAPHOR, TEXT mining

المؤلفون: Montecchi, Matteo, Bonetti, Francesca, Plangger, Kirk, Schau, Hope Jensen

المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 9, pp. 2515-2532.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-03-2022-0159

المؤلفون: Montecchi, Matteo, Micheli, Maria Rita, Campana, Mario, Schau, Hope Jensen

المصدر: Journal of Public Policy & Marketing ; volume 43, issue 1, page 10-30 ; ISSN 0743-9156 1547-7207

الاتاحة: http://dx.doi.org/10.1177/07439156231183645
http://journals.sagepub.com/doi/pdf/10.1177/07439156231183645
http://journals.sagepub.com/doi/full-xml/10.1177/07439156231183645

المؤلفون: Campbell, Colin, Schau, Hope Jensen

المصدر: Journal of Marketing, 2019 Nov 01. 83(6), 43-60.

URL الوصول: https://www.jstor.org/stable/26973098

المؤلفون: Akaka, Melissa Archpru, Schau, Hope Jensen

المصدر: Handbook of Qualitative Research Methods in Marketing ; page 460-470 ; ISBN 9781035302727 9781035302710 9781035302727

الاتاحة: http://dx.doi.org/10.4337/9781035302727.00048
https://www.elgaronline.com/view/book/9781035302727/book-part-9781035302727-48.xml
https://www.elgaronline.com/view/book/9781035302727/9781035302727.xml

المؤلفون: Schau, Hope Jensen, Akaka, Melissa Archpru

المصدر: Handbook of Qualitative Research Methods in Marketing ; page 295-308 ; ISBN 9781035302727 9781035302710 9781035302727

الاتاحة: http://dx.doi.org/10.4337/9781035302727.00033
https://www.elgaronline.com/view/book/9781035302727/book-part-9781035302727-33.xml
https://www.elgaronline.com/view/book/9781035302727/9781035302727.xml

المؤلفون: Schau, Hope Jensen, Luri, Ignacio, Akaka, Melissa Archpru

المصدر: Journal of Service Management ; ISSN 1757-5818

الاتاحة: http://dx.doi.org/10.1108/josm-03-2023-0115
https://www.emerald.com/insight/content/doi/10.1108/JOSM-03-2023-0115/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JOSM-03-2023-0115/full/html

المؤلفون: Akaka, Melissa Archpru (AUTHOR) melissa.akaka@du.edu, Schau, Hope Jensen (AUTHOR), Vargo, Stephen L (AUTHOR)

المصدر: Journal of Consumer Research. Apr2022, Vol. 48 Issue 6, p939-969. 31p. 2 Black and White Photographs, 3 Diagrams, 2 Charts.

مصطلحات موضوعية: *SOCIAL change, *POWER (Social sciences), *CONSUMPTION (Economics), CULTURE diffusion, SURFING, CROSS-cultural communication

المؤلفون: Schau, Hope Jensen, Schau, Alexander

المصدر: Marketing Management ; page 153-167 ; ISBN 9780203710807

الاتاحة: http://dx.doi.org/10.4324/9780203710807-13

المؤلفون: Bright, Laura F., Schau, Hope Jensen

المصدر: Journal of Advertising ; volume 50, issue 3, page 217-220 ; ISSN 0091-3367 1557-7805

الاتاحة: http://dx.doi.org/10.1080/00913367.2021.1933657
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1933657

المؤلفون: Schau, Hope Jensen¹ (AUTHOR) schauh@uci.edu, Akaka, Melissa Archpru^1,2 (AUTHOR) melissa.akaka@du.edu, Segabinazzi, Rodrigo Costa³ (AUTHOR)

المصدر: Journal of Retailing. Dec2023, Vol. 99 Issue 4, p634-653. 20p.

مصطلحات موضوعية: *GLOCALIZATION, *BRAND name products, *BRANDING (Marketing), *GLOBALIZATION, *BRAND identification

المؤلفون: Feiereisen, Stephanie, Rasolofoarison, Dina, Russell, Cristel Antonia, Schau, Hope Jensen

المصدر: Journal of Consumer Research; Dec2021, Vol. 48 Issue 4, p651-681, 31p, 7 Color Photographs, 1 Diagram, 3 Charts

مصطلحات موضوعية: TRANSMEDIA storytelling, BUSINESS names, TELEVISION series, TELEVISION viewing, INTERNET forums

المؤلفون: Feiereisen, Stephanie, Rasolofoarison, Dina, Russell, Cristel Antonia, Schau, Hope Jensen

المساهمون: Fischer, Eileen, Campbell, Margaret C, Humphreys, Ashlee, Montpellier Business School (Montpellier Research in Management: MRM, University of London

المصدر: Journal of Consumer Research ; volume 48, issue 4, page 651-681 ; ISSN 0093-5301 1537-5277

الاتاحة: https://doi.org/10.1093/jcr/ucaa046
https://academic.oup.com/jcr/advance-article-pdf/doi/10.1093/jcr/ucaa046/41928775/ucaa046.pdf
https://academic.oup.com/jcr/article-pdf/48/4/651/42004172/ucaa046.pdf

المؤلفون: Montecchi, Matteo, Micheli, Maria Rita, Campana, Mario, Schau, Hope Jensen

المصدر: Journal of Public Policy & Marketing; Jan2024, Vol. 43 Issue 1, p10-30, 21p

مصطلحات موضوعية: CONSUMERS, LGBTQ+ people, DIVERSITY & inclusion policies, MARKETING, TEXT mining

المؤلفون: Schau, Hope Jensen, Muñiz, Albert M.

المصدر: The Routledge Companion to Consumer Behavior ; page 401-421 ; ISBN 9781315526935

الاتاحة: http://dx.doi.org/10.4324/9781315526935-25

المؤلفون: Epp, Amber M., Schau, Hope Jensen, Price, Linda L.

المصدر: Journal of Marketing, 2014 May 01. 78(3), 81-101.

URL الوصول: https://www.jstor.org/stable/26654780

المؤلفون: Russell, Cristel Antonia, Schau, Hope Jensen

المصدر: Journal of Consumer Research, 2014 Apr 01. 40(6), 1039-1062.

Relation: Cristel Antonia Russell ( cristelrussell@fulbrightmail.org ) is professor of marketing, American University, Washington, DC. Hope Jensen Schau ( hschau@eller.arizona.edu ) is professor of marketing, University of Arizona, Tucson, AZ. Correspondence: either author. The authors thank all the brand fans who graciously contributed to this data set, the University of Auckland for its generous financial and research assistance support for this project, and American University and the University of Arizona for research funding. They thank Vanisha Narsey for her contribution to the data collection as well as Mary Gilly for reading and advising on multiple iterations of this manuscript, and all the scholars who heard various permutations of this research at conferences or campus research talks and helped refine this article. Personally, they thank Dale Russell and Per Schau for their moral support through years of research and review. Finally, the authors thank the editors, review team, and, especially, associate editor Eileen Fisher, for their support, guidance, and insights. Laura Peracchio served as editor and Eileen Fischer served as associate editor for this article.

URL الوصول: https://www.jstor.org/stable/10.1086/673959

المؤلفون: Kaliyamurthy, Ashok Kumar, Schau, Hope Jensen, Gilly, Mary C.

المصدر: The Routledge Handbook of Digital Consumption ; page 75-85 ; ISBN 9781003317524

الاتاحة: http://dx.doi.org/10.4324/9781003317524-8

المؤلفون: Mars, Matthew M.^1,2 (AUTHOR) mmars@arizona.edu, Schau, Hope Jensen^2,3 (AUTHOR), Thorp, Tyler E.^1,4 (AUTHOR)

المصدر: Journal of the Academy of Marketing Science. Mar2023, Vol. 51 Issue 2, p418-443. 26p.

مصطلحات موضوعية: *FARMERS' markets, *PRODUCT attributes

المؤلفون: Chalmers Thomas, Tandy, Price, Linda L., Schau, Hope Jensen

المصدر: Journal of Consumer Research, 2013 Feb 01. 39(5), 1010-1033.

Relation: Tandy Chalmers Thomas ( tthomas@business.queensu.ca ) is assistant professor of marketing at Queen’s School of Business, Queen’s University, Goodes Hall, Kingston, ON K7L 7N6, Canada. Linda L. Price ( llprice@email.arizona.edu ) is department head and Soldwedel Professor of Marketing and Hope Jensen Schau ( hschau@email.arizona.edu ) is associate professor of marketing and Gary Munsinger Chair of Entrepreneurship and Innovation at the Eller College of Management, University of Arizona, 320 McClelland Hall, Tucson, AZ 85721. Correspondence should be addressed to Tandy Thomas. The authors wish to thank Jay Handelman and Martin Pyle for comments on previous versions of this article and Randy Accetta and Paul Connell for assistance recruiting informants. This research was supported by a Social Sciences and Humanities Research Council of Canada Doctoral Fellowship awarded to the first author. The authors are extremely grateful for the constructive comments of the three anonymous reviewers, the sage guidance of the associate editor, and the support of the editors. Mary Frances Luce served as editor and Eileen Fischer served as associate editor for this article.

URL الوصول: https://www.jstor.org/stable/10.1086/666616