المؤلفون: Schönberner, Jan, Woratschek, Herbert

المصدر: International Journal of Sports Marketing and Sponsorship, 2022, Vol. 24, Issue 2, pp. 259-277.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-05-2022-0098

المؤلفون: Schönberner, Jan, Walzel, Stefan, Woratschek, Herbert

المصدر: Research Handbook on Major Sporting Events ; page 207-227 ; ISBN 9781800885653 9781800885646 9781800885653

الاتاحة: http://dx.doi.org/10.4337/9781800885653.00024
https://www.elgaronline.com/view/book/9781800885653/chapter14.xml
https://www.elgaronline.com/view/book/9781800885653/9781800885653.xml

المؤلفون: Buser, Markus, Woratschek, Herbert, Dickson, Geoff, Schönberner, Jan

المصدر: Journal of Sport Management; Nov2022, Vol. 36 Issue 6, p534-547, 14p, 2 Diagrams, 2 Charts

مصطلحات موضوعية: CUSTOMER cocreation, SPORTS administration, ECOSYSTEMS, SPORTS, LOGIC, CONSUMERS

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Buser, Markus

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Buser, Markus: Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center. In: European Sport Management Quarterly. Bd. 22 (2022) Heft 3 . - S. 293-312. ISSN 1618-4742 DOI: https://doi.org/10.1080/16184742.2020.1780459

الاتاحة: https://eref.uni-bayreuth.de/65800/

المؤلفون: Buser, Markus, Woratschek, Herbert, Schönberner, Jan

مصطلحات موضوعية: 330 Wirtschaft

Relation: Buser, Markus; Woratschek, Herbert; Schönberner, Jan: "Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform. In: European Sport Management Quarterly. Bd. 22 (2022) Heft 4 . - S. 548-568. ISSN 1618-4742 DOI: https://doi.org/10.1080/16184742.2020.1820061

الاتاحة: https://eref.uni-bayreuth.de/57745/
https://www.tandfonline.com/eprint/7PQSWDMUJ9HMDQYFDTWG/full?target=10.1080/16184742.2020.1820061

المؤلفون: Schönberner, Jan, Woratschek, Herbert

المصدر: International Journal of Sports Marketing and Sponsorship ; volume 24, issue 2, page 259-277 ; ISSN 1464-6668

الاتاحة: http://dx.doi.org/10.1108/ijsms-05-2022-0098
https://www.emerald.com/insight/content/doi/10.1108/IJSMS-05-2022-0098/full/xml
https://www.emerald.com/insight/content/doi/10.1108/IJSMS-05-2022-0098/full/html

المؤلفون: Schönberner, Jan

مصطلحات موضوعية: sport management, service ecosystems, marketing, engagement platforms, sponsorship, service research, value co-creation

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::74d97805c05f4c78dbe428235f738772

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Ströbel, Tim

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Ströbel, Tim: Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions. In: Cortsen, K.; Hehr, M.; Nielsen, R. (Hrsg.): Sportsmanagement. - Copenhagen : Reizels Publishers , 2021 . - S. 84-91 ISBN 9788702319231

الاتاحة: https://eref.uni-bayreuth.de/66895/
https://sportsmanagement.digi.hansreitzel.dk/?id=286

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Ellert, Guido

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Ellert, Guido: Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions. In: Sport Management Review. Bd. 24 (2021) Heft 2 . - S. 204-225. ISSN 1441-3523 DOI: https://doi.org/10.1016/j.smr.2020.07.001

الاتاحة: https://eref.uni-bayreuth.de/56614/

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Lahey, Johannes

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Lahey, Johannes: Leveraging Sport Sponsorship : The Effects of Activation Activities and Perceived Authenticity. 2021 Veranstaltung: 29th European Association for Sport Management Conference (EASM) , Virtual Conference. (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

الاتاحة: https://eref.uni-bayreuth.de/67078/

المؤلفون: Schönberner, Jan, Ströbel, Tim, Woratschek, Herbert

المساهمون: Hehr, M., Cortsen, K.

المصدر: Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert (2019). Sport Sponsorship Objectives (In Press). In: Hehr, M.; Cortsen, K. (eds.) Sportsindustrien og dens omverden - ledelse og kommercialisering i sport [The sports industry and its surroundings - management and commercialization in sports]. Copenhagen: Hans Reitzels Publishers

مصطلحات موضوعية: 330 Economics, 790 Sports, games & entertainment

Relation: https://boris.unibe.ch/112700/

الاتاحة: https://boris.unibe.ch/112700/

المؤلفون: Buser, Markus, Woratschek, Herbert, Schönberner, Jan

مصطلحات موضوعية: 330 Wirtschaft

Relation: Buser, Markus; Woratschek, Herbert; Schönberner, Jan: The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point. In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 8 . - S. 1-6.

الاتاحة: https://eref.uni-bayreuth.de/55542/
https://www.sma-bayreuth.de/publishing/relevant-management-insights/

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Buser, Markus

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Buser, Markus: Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power. In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 10 . - S. 1-4.

الاتاحة: https://eref.uni-bayreuth.de/56166/
https://www.sma-bayreuth.de/publishing/relevant-management-insights/

المؤلفون: Schönberner, Jan, Woratschek, Herbert

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert: How Should Sponsors Decide about Sponsorships? In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 16 . - S. 1-4.

الاتاحة: https://eref.uni-bayreuth.de/55538/
https://www.sma-bayreuth.de/publishing/relevant-management-insights/

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Buser, Markus

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Buser, Markus: Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation. In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 9 . - S. 1-5.

الاتاحة: https://eref.uni-bayreuth.de/55648/
https://www.sma-bayreuth.de/publishing/relevant-management-insights/

المؤلفون: Schönberner, Jan, Woratschek, Herbert, Ellert, Guido

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert; Ellert, Guido: Sponsorship Decisions : Are Managers Honest with Shareholders? In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 6 . - S. 1-4.

الاتاحة: https://eref.uni-bayreuth.de/54957/
https://www.sma-bayreuth.de/publishing/relevant-management-insights/

المؤلفون: Stegmann, Pascal, Nagel, Siegfried, Buser, Markus, Schönberner, Jan, Ströbel, Tim, Woratschek, Herbert

مصطلحات موضوعية: 330 Wirtschaft

Relation: Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert: Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms. 2020 Veranstaltung: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference. (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

الاتاحة: https://eref.uni-bayreuth.de/57742/

المؤلفون: Woratschek, Herbert, Schönberner, Jan

مصطلحات موضوعية: 330 Wirtschaft

Relation: Woratschek, Herbert; Schönberner, Jan: Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda. In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Bd. 66 (2020) Heft 3 . - S. 62-66. ISSN 1436-798X

الاتاحة: https://eref.uni-bayreuth.de/57296/

المؤلفون: Schönberner, Jan, Woratschek, Herbert

مصطلحات موضوعية: 330 Wirtschaft

Relation: Schönberner, Jan; Woratschek, Herbert: Sporting Activities : the Core of Sport Management. In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 24 . - S. 1-4.

الاتاحة: https://eref.uni-bayreuth.de/60891/
https://www.sma-bayreuth.de/publishing/relevant-management-insights/

المؤلفون: Woratschek, Herbert, Schönberner, Jan, Horbel, Chris, Popp, Bastian, Buser, Markus

مصطلحات موضوعية: 330 Wirtschaft

Relation: Woratschek, Herbert; Schönberner, Jan; Horbel, Chris; Popp, Bastian; Buser, Markus: Conceptualising Natural Resource Integration in Sport Management – The Case of COVID-19. 2020 Veranstaltung: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2020 , 30.11.-04.12.2020 , Online-Conference. (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

الاتاحة: https://eref.uni-bayreuth.de/60618/