المؤلفون: Goetha, Selfiana, Niha, Simon Sia, Fallo, Apryanus

المصدر: Jurnal Ilmiah Manajemen dan Bisnis; Vol. 9 No. 1 (2024); 45-55 ; Jurnal Ilmiah Manajemen & Bisnis; Vol 9 No 1 (2024); 45-55 ; 2528-1208 ; 2528-2077 ; 10.38043/jimb.v9i1

مصطلحات موضوعية: Scarcity Messages, Live Commerce, Competitive Arousal, Impulse Buying, e-Commerce

وصف الملف: application/pdf

Relation: https://journal.undiknas.ac.id/index.php/manajemen/article/view/5547/1609; https://journal.undiknas.ac.id/index.php/manajemen/article/view/5547

الاتاحة: https://journal.undiknas.ac.id/index.php/manajemen/article/view/5547

المؤلفون: Mona, Handly Bernadus Biku, Goetha, Selfiana, Fallo, Apryanus

المصدر: Journal of Innovation in Management, Accounting and Business; Vol. 3 No. 2 (2024); 153-160 ; 2830-7801

مصطلحات موضوعية: Scarcity Messages, Consumer Competition, Purchasing Decisions, Self-Concept, Lifestyle

وصف الملف: application/pdf

Relation: https://ejournal.papanda.org/index.php/jimab/article/view/907/515; https://ejournal.papanda.org/index.php/jimab/article/view/907

الاتاحة: https://ejournal.papanda.org/index.php/jimab/article/view/907
https://doi.org/10.56916/jimab.v3i2.907

المؤلفون: Monteiro, Carolina Martins Leitão Pardal

المساهمون: Romeiro, Paulo Alexandre Mendes Ramos, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Scarcity messages, Consumers’ willingness to pay, Perceived exclusivity, Limited editions, Special editions, Seasonal editions, Regular editions, Chocolate industry, Mensagens de escassez, Disponibilidade de compra, Perceção de exclusividade, Edições limitadas, Edições especiais, Edições sazonais, Edições normais, Indústria do chocolate, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/38502

المؤلفون: Mendes, Ricardo Luís dos Santos

المساهمون: Romeiro, Paulo Alexandre Mendes Ramos, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Packaging communication, Music albums, Visual communication, Image, Verbal communication, Scarcity messages, Involvement, Emotional value, Comunicação em embalagens, Álbuns de música, Comunicação visual, Imagem, Comunicação verbal, Mensagens de escassez, Envolvimento, Valor emocional, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/38267

المؤلفون: Wonsok (Frank) Jee, Moonsup Hyun

المصدر: Behavioral Sciences; Volume 13; Issue 4; Pages: 338

مصطلحات موضوعية: pricing, scarcity messages, framing, numeracy, secondary ticket market

وصف الملف: application/pdf

Relation: https://dx.doi.org/10.3390/bs13040338

الاتاحة: https://doi.org/10.3390/bs13040338

المؤلفون: Pavlidou, Veronika, Otterbacher, Jahna, Kleanthous, Styliani

المصدر: EMCIS, 17th European, Mediterranean, and Middle Eastern Conference, 8-9 December 2021

مصطلحات موضوعية: Digital marketing - Users' perceptions - Fairness in algorithmic processes - Microtargeting - Scarcity messages

Relation: https://zenodo.org/communities/cycat; https://zenodo.org/communities/eu; https://doi.org/10.5281/zenodo.5971545; https://doi.org/10.5281/zenodo.5971546; oai:zenodo.org:5971546

الاتاحة: https://doi.org/10.5281/zenodo.5971546

المؤلفون: Song, Chanho, Wang, Tuo, Brown, Haakon T., Hu, Michael Y.

المصدر: International Journal of Bank Marketing, 2019, Vol. 38, Issue 2, pp. 296-309.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJBM-02-2019-0070

المؤلفون: Song, Chanho, Wang, Tuo, Hu, Michael Y.

المصدر: International Journal of Bank Marketing, 2019, Vol. 37, Issue 2, pp. 531-544.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJBM-12-2017-0260

المؤلفون: Veronika Pavlidou, Jahna Otterbacher, Styliani Kleanthous

المصدر: Information Systems ISBN: 9783030959463

مصطلحات موضوعية: Digital marketing - Users' perceptions - Fairness in algorithmic processes - Microtargeting - Scarcity messages

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::59a038e1cb057b832c5b4a5c285f6989

المؤلفون: Kulpavaropas, Supathida

المساهمون: Sar, Sela, Vargas, Patrick T., Nelson, Michelle R., Rodriguez, Lulu A.

مصطلحات موضوعية: Communication style, Variety-seeking, Repetition-variation, Scarcity messages, Sex appeal

وصف الملف: application/pdf

Relation: http://hdl.handle.net/2142/99267

الاتاحة: http://hdl.handle.net/2142/99267

المؤلفون: Choi, Sujeong, Qu, Min

المصدر: PACIS 2017 Proceedings

مصطلحات موضوعية: Group-buying Social Commerce, Scarcity Messages, Urge to Buy Impulsively, Utilitarian Value, Hedonic Value

وصف الملف: application/pdf

Relation: https://aisel.aisnet.org/pacis2017/59; https://aisel.aisnet.org/context/pacis2017/article/1234/viewcontent/PACIS_2017_paper_57.pdf

الاتاحة: https://aisel.aisnet.org/pacis2017/59
https://aisel.aisnet.org/context/pacis2017/article/1234/viewcontent/PACIS_2017_paper_57.pdf