المؤلفون: Höhne, Jan Karem¹ (AUTHOR) hoehne@dzhw.eu, Claassen, Joshua² (AUTHOR), Shahania, Saijal^2,3 (AUTHOR), Broneske, David² (AUTHOR)

المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p3-12. 10p.

مصطلحات موضوعية: *ARTIFICIAL intelligence, *INTELLIGENT agents, *DATA integrity, SOCIAL media, INTERNET surveys, HONEY

المؤلفون: Rossi, Raffaello¹ (AUTHOR) raffaello.rossi@bristol.ac.uk, Nairn, Agnes¹ (AUTHOR)

المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p33-52. 20p.

مصطلحات موضوعية: *SOCIAL media in marketing, *GAMBLING, *BRANDING (Marketing), *CONTENT marketing, YOUNG adults, AGE groups

المؤلفون: Cheung, Christy M. K., Risius, Marten, Fang9, Yuan

المصدر: MIS Quarterly. Dec2024, Vol. 48 Issue 4, p1853-1857. 5p. 6 Color Photographs.

مصطلحات موضوعية: *POLICE, SOCIAL justice, SOCIAL media, ANTI-extradition bill protests, Hong Kong, China, 2019, INTERNET & activism, DATA privacy, DIGITAL technology

المؤلفون: Barner, Simon¹ (AUTHOR), Totzek, Dirk¹ (AUTHOR) dirk.totzek@uni-passau.de

المصدر: Journal of Personal Selling & Sales Management. Dec2024, Vol. 44 Issue 4, p398-413. 16p.

مصطلحات موضوعية: *COVID-19 pandemic, *STAY-at-home orders, *PERFORMANCE management, SOCIAL media, SOCIETAL reaction

المؤلفون: Beer, Jeff, Schwarz, Hunter, Snelling, Grace, Selinger, Julia, Peters, Adele, Salazar, David, Smith, Lilly, Woodruff, Jay, Gagne, Yasmin, Wilson, Mark

المصدر: Fast Company. Winter2024/2025, Issue 265, p64-74. 11p. 6 Color Photographs, 7 Cartoon or Caricatures.

مصطلحات موضوعية: *SPORTS sponsorship, SOCIAL media, WOMEN'S sports, SAINT Patrick's Day, YOUNG adults, HIGH school athletes, NATIONAL parks & reserves

الشركة/الكيان: IMPOSSIBLE Foods Inc.

المؤلفون: Madhavaram, Sreedhar¹ (AUTHOR) s.madhavaram@ttu.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1083-1113. 31p.

مصطلحات موضوعية: *CONSUMER behavior, *SENIOR leadership teams, *ORGANIZATIONAL learning, SOCIAL media, CRITICAL point theory, SCIENTIFIC knowledge, LEXICON, FAKE news

المؤلفون: Rosenthal, Benjamin¹ (AUTHOR) benjamin.rosenthal@fgv.br, Airoldi, Massimo² (AUTHOR)

المصدر: Journal of Marketing Management. Sep2024, Vol. 40 Issue 11/12, p910-936. 27p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMERS, *CONSUMER research, SOCIAL media, GROUP identity

المؤلفون: Daniels, Michelle E.¹ (AUTHOR) medaniels2@ua.edu, Wu, Freeman² (AUTHOR) freeman.wu@vanderbilt.edu

المصدر: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p121-139. 19p.

مصطلحات موضوعية: *ONLINE comments, *INFLUENCER marketing, *INTERPERSONAL relations, *CONSUMERS, SOCIAL media

Reviews & Products: TWITTER (Web resource)

المؤلفون: Pu, Xujin¹ (AUTHOR), Wang, Zhenzhen¹ (AUTHOR), Zhang, Wen¹ (AUTHOR) zhangw@jiangnan.edu.cn

المصدر: International Journal of Production Research. Oct2024, Vol. 62 Issue 20, p7382-7411. 30p.

مصطلحات موضوعية: *ELECTRONIC commerce, *GAME theory, *MANUFACTURING industries, SOCIAL media, VIDEO game consoles

المؤلفون: Wang, Milo Shaoqing¹ (AUTHOR) milo.wang@asu.edu, Tracey, Paul² (AUTHOR) p.tracey@jbs.cam.ac.uk

المصدر: Academy of Management Review. Oct2024, Vol. 49 Issue 4, p799-823. 25p.

مصطلحات موضوعية: SOCIAL stigma, SOCIAL media, SOCIAL movements, SOCIAL groups, SOCIAL bonds, SOCIAL integration

المؤلفون: Liu, Yang¹ (AUTHOR), Zhao, Zhijie² (AUTHOR) Zhaozj@hrbcu.edu.cn, Wang, Jiaying³ (AUTHOR) wangjiaying@uzz.edu.cn, Qiu, Zeguo² (AUTHOR) Zhaozj@hrbcu.edu.cn

المصدر: Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p704-742. 39p.

مصطلحات موضوعية: *SOCIAL media in marketing, *CONSUMERS, *SOCIAL marketing, SOCIAL media, ROUGH sets

المؤلفون: BARNETT, MICHAEL L. (AUTHOR) mbarnett@business.rutgers.edu, HENRIQUES, IRENE (AUTHOR) ihenriques@schulich.yorku.ca, HUSTED, BRYAN W. (AUTHOR) bhusted@tec.mx

المصدر: Academy of Management Perspectives. Aug2024, Vol. 38 Issue 3, p448-455. 8p. 1 Diagram.

مصطلحات موضوعية: *SOCIAL media in marketing, *SPREAD (Finance), SOCIAL media mobile apps, SOCIAL media, PRO-democracy demonstrations, Hong Kong, China, 2014, DIGITAL technology

المؤلفون: Birnbaum, Justin (AUTHOR), Craig, Matt (AUTHOR), Helman, Christopher (AUTHOR), Martin, Iain (AUTHOR), Sorvino, Chloe (AUTHOR), Tucker, Hank (AUTHOR), Voytko-Best, Lisette (AUTHOR), Ahuja, Maneet (AUTHOR), Alexander, Dan (AUTHOR), Ho, Jane (AUTHOR), Jennings, Katie (AUTHOR), Klebnikov, Sergei (AUTHOR), Moreland, Jonathan (AUTHOR), Khan-Mullins, Kyle (AUTHOR), Ogunrinde, Kirk (AUTHOR), Ohnsman, Alan (AUTHOR), Park, Alicia (AUTHOR), Shrivastava, Rashi (AUTHOR), Yakowicz, Will (AUTHOR)

المصدر: Forbes. Oct/Nov2024, Vol. 207 Issue 5, p84-112. 16p. 14 Color Photographs, 1 Cartoon or Caricature.

مصطلحات موضوعية: *REAL estate management, *SHOE stores, SOCIAL media mobile apps, DRINKING age, GENERATIVE artificial intelligence, NEW York City mayors

الشركة/الكيان: SCORE (Organization)

People: BLOOMBERG, Michael R., 1942-

المؤلفون: HYATT, JOHN (AUTHOR)

المصدر: Forbes. Dec2024/Jan2025, Vol. 207 Issue 6, p27-29. 3p. 1 Color Photograph.

مصطلحات موضوعية: *PERSONNEL management, SOCIAL media, PRIMARIES, SEX trafficking, MIXED martial arts

الشركة/الكيان: REPUBLICAN National Committee (U.S.) 604806869

People: TRUMP, Donald, 1946-

المؤلفون: Grimmelmann, James¹ (AUTHOR) james.grimmelmann@cornell.edu

المصدر: Communications of the ACM. Jan2025, Vol. 68 Issue 1, p27-29. 3p.

مصطلحات موضوعية: *FEDERAL government, *INTERNET content moderation, SOCIAL media & politics, PERSUASION (Psychology), MURTHY v. Missouri

الشركة/الكيان: UNITED States. Constitution. 1st Amendment

Reviews & Products: GOOGLE (Web resource), FACEBOOK (Web resource)

المؤلفون: Meier, Yannic¹ (AUTHOR) yannic.meier@uni-due.de, Oeldorf-Hirsch, Anne² (AUTHOR), Krämer, Nicole C.¹ (AUTHOR)

المصدر: Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p473-490. 18p.

مصطلحات موضوعية: *TARGETED advertising, SOCIAL media, PROTECTION motivation theory, PERSONALLY identifiable information, OBEDIENCE (Law)

المؤلفون: Septianto, Felix¹ (AUTHOR) f.septianto@uq.edu.au, Mathmann, Frank² (AUTHOR)

المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p416-433. 18p.

مصطلحات موضوعية: *ADVERTISING, MEAT alternatives, SOCIAL media, EMOTIONS, SOCIAL influence, EMOTICONS & emojis

الشركة/الكيان: META Platforms Inc.

المؤلفون: Beichert, Maximilian (AUTHOR), Bayerl, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) jgoldenberg@runi.ac.il, Lanz, Andreas (AUTHOR)

المصدر: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p40-63. 24p.

مصطلحات موضوعية: *INFLUENCER marketing, *RATE of return, *MARKETING strategy, *ADVERTISING endorsements, *DIRECT selling, *TARGET marketing, SOCIAL media

المؤلفون: Xue (Jane) Tan (AUTHOR) janetan@smu.edu, Lu (Lucy) Yan (AUTHOR) yanlucy@indiana.edu, Pedraza-Martinez, Alfonso J. (AUTHOR) apedraz2@nd.edu

المصدر: MIS Quarterly. Jun2024, Vol. 48 Issue 2, p613-643. 31p. 2 Color Photographs, 20 Charts, 3 Graphs.

مصطلحات موضوعية: *SELF-disclosure, SOCIAL media, PROSOCIAL behavior, LIKES & dislikes, GRATITUDE, ATTRIBUTION (Social psychology)

المؤلفون: Xiaoye Cheng (AUTHOR) xycheng@udel.edu, Bala, Hillol (AUTHOR) hbala@indiana.edu, Mochen Yang (AUTHOR) yang3653@umn.edu

المصدر: MIS Quarterly. Jun2024, Vol. 48 Issue 2, p731-747. 17p. 11 Charts.

مصطلحات موضوعية: *BUSINESS enterprises, *ONLINE comments, *CUSTOMER relations, SOCIAL media

مصطلحات جغرافية: UNITED States

Reviews & Products: FACEBOOK (Web resource)