المؤلفون: Iranzo Barreira, Álvaro, Kuster, Ines, Ruiz Mafe, Carla

المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 6, pp. 745-760.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2023-4541

المؤلفون: Bigné Alcañiz, J. Enrique, Currás Pérez, Rafael, Ruiz Mafé, Carla, Andreu Simó, Luisa

المصدر: Bigné Alcañiz, J. Enrique Currás Pérez, Rafael Ruiz Mafé, Carla Andreu Simó, Luisa 2023 I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination Current Issues In Tourism

مصطلحات موضوعية: turisme, viatge, realitat virtual

وصف الملف: application/pdf

Relation: Current Issues In Tourism, 2023; https://hdl.handle.net/10550/97732; 163415

الاتاحة: https://hdl.handle.net/10550/97732
https://doi.org/10.1080/13683500.2023.2263615

المؤلفون: Badenes Rocha, Alberto, Bigné Alcañiz, J. Enrique, Ruiz Mafé, Carla

المصدر: Badenes Rocha, Alberto Bigné Alcañiz, J. Enrique Ruiz Mafé, Carla 2022 Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter International Journal Of Advertising 41 8 1454 1476

مصطلحات موضوعية: restauració (gastronomia), publicitat per internet, màrqueting per internet

وصف الملف: application/pdf

Relation: International Journal Of Advertising, 2022, vol. 41, num. 8, p. 1454-1476; https://hdl.handle.net/10550/100049; 159661

الاتاحة: https://hdl.handle.net/10550/100049

المؤلفون: Bigné Alcañiz, J. Enrique, Badenes Rocha, Alberto, Ruiz Mafé, Carla, Andreu Simó, Luisa

المصدر: Bigné Alcañiz, J. Enrique Badenes Rocha, Alberto Ruiz Mafé, Carla Andreu Simó, Luisa 2018 Virtual classroom: teacher skills to promote student engagement Journal of Management and Business Education 1 2 87 105

مصطلحات موضوعية: educació investigació, tutors i tutoria (educació), professors universitaris, ensenyament innovacions

وصف الملف: application/pdf

Relation: Journal of Management and Business Education, 2018, vol. 1, num. 2, p. 87-105; https://hdl.handle.net/10550/100048; 131879

الاتاحة: https://hdl.handle.net/10550/100048
https://doi.org/10.35564/jmbe.2018.0008

المؤلفون: Badenes Rocha, Alberto, Ruiz Mafé, Carla, Bigné Alcañiz, J. Enrique

المصدر: Badenes Rocha, Alberto Ruiz Mafé, Carla Bigné Alcañiz, J. Enrique 2019 Engaging customers through user- and company-generated content on CSR. Spanish Journal of Marketing ESIC 23 3 339 371

مصطلحات موضوعية: xarxes socials, empreses, corporacions

وصف الملف: application/pdf

Relation: Spanish Journal of Marketing ESIC, 2019, vol. 23, num. 3, p. 339-371; https://hdl.handle.net/10550/100013; 135693

الاتاحة: https://hdl.handle.net/10550/100013
https://doi.org/10.1108/SJME-09-2018-0043

المؤلفون: Ballester, Estefania, Ruiz-Mafé, Carla, Rubio Benito, Natalia María

مصطلحات موضوعية: Brand advocacy, Customer brand engagement, Eco-friendly restaurants, Past visits, Perceived originality, Economía

وصف الملف: application/pdf

Relation: International Journal of Contemporary Hospitality Management; https://doi.org/10.1108/IJCHM-02-2022-0178; Gobierno de España. PID2019-111195RB-I00; http://hdl.handle.net/10486/714737; 2267; 2288; 35

الاتاحة: http://hdl.handle.net/10486/714737
https://doi.org/10.1108/IJCHM-02-2022-0178

المؤلفون: Bigné Alcañiz, J. Enrique, Ruiz Mafé, Carla, Currás Pérez, Rafael

مصطلحات موضوعية: online reviews, content style, argument quality, credibility, arousal, neurophysiological, UNESCO::CIENCIAS ECONÓMICAS

وصف الملف: application/pdf

Relation: Enrique Bigne, Carla Ruiz, Rafael Curras-Perez, How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study, Technological Forecasting and Social Change, Volume 199, 2024, 123067; https://hdl.handle.net/10550/97030

الاتاحة: https://hdl.handle.net/10550/97030
https://doi.org/10.1016/j.techfore.2023.123067

المؤلفون: Bigné, Enrique, Ruiz-Mafé, Carla, Badenes-Rocha, Alberto

المصدر: Journal of Business Research ; volume 157, page 113628 ; ISSN 0148-2963

الاتاحة: http://dx.doi.org/10.1016/j.jbusres.2022.113628
https://api.elsevier.com/content/article/PII:S0148296322010931?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0148296322010931?httpAccept=text/plain

المؤلفون: Iranzo-Barreira, Álvaro¹ (AUTHOR) alvaroiranzobarreira@gmail.com, Ruiz-Mafe, Carla¹ (AUTHOR) carla.ruiz@uv.es, Küster, Ines¹ (AUTHOR)

المصدر: Journal of Theoretical & Applied Electronic Commerce Research. Sep2024, Vol. 19 Issue 3, p2360-2376. 17p.

مصطلحات موضوعية: *CONSUMER psychology, *CUSTOMER relations, EXTREME sports, SOCIAL influence, EMOTIONS, VIRTUAL communities

المؤلفون: Ruiz-Mafe, Carla, Bigné-Alcañiz, Enrique, Currás-Pérez, Rafael

المصدر: Journal of Service Management, 2020, Vol. 31, Issue 3, pp. 465-487.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JOSM-11-2018-0349

المؤلفون: Ballester, Estefania, Ruiz-Mafe, Carla, Rubio, Natalia, Veloutsou, Cleopatra

Relation: Ballester, E., Ruiz-Mafe, C. , Rubio, N. and Veloutsou, C. (2024) I Want to Engage my Audience! the Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower’s Engagement Behavior: An Abstract. AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius, 25-29 June 2024.

الاتاحة: https://eprints.gla.ac.uk/330033/

المؤلفون: Ballester, Estefanía, Ruiz Mafé, Carla, Rubio Benito, Natalia María

المساهمون: UAM. Departamento de Financiación e Investigación Comercial, Marketing: Experiencia del Consumidor y Marca

مصطلحات موضوعية: Customer engagement, Eco-friendly restaurant, Enjoyment, Instagram, Originality, Economía

وصف الملف: application/pdf

Relation: Spanish Journal of Marketing - ESIC; https://doi.org/10.1108/SJME-11-2020-0189; Spanish Journal Of Marketing - Esic 25.3 (2021): 355-373; 2444-9695 (print); 2444-9709 (online); http://hdl.handle.net/10486/702480; 355; 373; 25

الاتاحة: http://hdl.handle.net/10486/702480
https://doi.org/10.1108/SJME-11-2020-0189

المؤلفون: Küster Boluda, Inés, Ruiz Mafé, Carla, Orozco Grover, Gabriel

المصدر: Küster Boluda, Inés Ruiz Mafé, Carla Orozco Grover, Gabriel 2024 Sports brand love 2.0 in the context of football teams Managing Sport and Leisure

مصطلحات موضوعية: esports, economia

وصف الملف: application/pdf

Relation: Managing Sport and Leisure, 2024; Küster-Boluda, I., Ruiz-Mafé, C., & Orozco-Grover, G. (2024). Sports brand love 2.0 in the context of football teams. En Managing Sport and Leisure (pp. 1-18). Informa UK Limited. https://doi.org/10.1080/23750472.2023.2299835; https://hdl.handle.net/10550/94227; 163287

الاتاحة: https://hdl.handle.net/10550/94227
https://doi.org/10.1080/23750472.2023.2299835

المؤلفون: Pérez Cabañero, Carmen, Bigné Alcañiz, J. Enrique, Ruiz Mafé, Carla, Cuenca Ballester, Antonio Carlos

مصطلحات موضوعية: Twitter, eWOM, tourism, sentiment analysis

وصف الملف: application/pdf

Relation: UV-INV_AE19-1212255; https://hdl.handle.net/10550/100886

الاتاحة: https://hdl.handle.net/10550/100886
https://doi.org/10.4995/CARMA2020.2020.11621

المؤلفون: Chávez-Santana, Luciana, Ruiz-Mafé, Carla, Curras-Pérez, Rafael

المصدر: Revista de Ciencias Sociales; Vol. 27 Núm. 3 (2021); 120-138 ; 2477-9431 ; 1315-9518 ; 10.31876/rcs.v27i3

مصطلحات موضوعية: Presencia social, usos y gratificaciones, Facebook, turismo, Ecuador

وصف الملف: application/pdf; text/html

Relation: https://www.produccioncientificaluz.org/index.php/rcs/article/view/36760/39591; https://www.produccioncientificaluz.org/index.php/rcs/article/view/36760/39600; https://www.produccioncientificaluz.org/index.php/rcs/article/view/36760

الاتاحة: https://www.produccioncientificaluz.org/index.php/rcs/article/view/36760
https://doi.org/10.31876/rcs.v27i3.36760

المؤلفون: Badenes Rocha, Alberto, Bigné Alcañiz, José Enrique, Ruiz Mafé, Carla

المصدر: Badenes-Rocha, A., Bigne, E., & Ruiz, C. (2022). Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures. Psychol Mark, 39, 214–226.

مصطلحات موضوعية: cause participation, cause‐related marketing, consumer advocacy, eye‐tracking, fast‐food restaurants, social media, UNESCO::CIENCIAS ECONÓMICAS

وصف الملف: application/pdf

Relation: https://hdl.handle.net/10550/91073

الاتاحة: https://hdl.handle.net/10550/91073
https://doi.org/10.1002/mar.21590

المؤلفون: Bigné Alcañiz, J. Enrique, Ruiz Mafé, Carla, Cuenca Ballester, Antonio Carlos, Pérez Cabañero, Carmen, García, Aitor

مصطلحات موضوعية: perceived helpfulness, dual-processing theory, user-generated content, sentiment analysis, deep learning, mature destinations, UNESCO::CIENCIAS ECONÓMICAS

وصف الملف: application/pdf

Relation: Enrique Bigne, Carla Ruiz, Antonio Cuenca, Carmen Perez, Aitor Garcia, What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations, Journal of Destination Marketing & Management, Volume 20, 2021, 100570, ISSN 2212-571X, Elsevier.; https://hdl.handle.net/10550/82074

الاتاحة: https://hdl.handle.net/10550/82074
https://doi.org/10.1016/j.jdmm.2021.100570

المؤلفون: Murillo Zegarra,Miluska, Ruíz Mafé,Carla

المصدر: Contaduría y administración v.66 n.2 2021

مصطلحات موضوعية: M31, L81, Comercio móvil, Valor utilitarista, Valor informativo, Personalización, Irritación, Control percibido

وصف الملف: text/html

الاتاحة: http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S0186-10422021000200012

المؤلفون: Hernandez-Ortega, Blanca, Aldas-Manzano, Joaquin, Ruiz-Mafe, Carla, Sanz-Blas, Silvia

المصدر: Information Technology & People, 2017, Vol. 30, Issue 2, pp. 324-355.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ITP-01-2014-0017

المؤلفون: Veloutsou, Cleopatra, Ruiz-Mafe, Carla

وصف الملف: text

Relation: http://eprints.gla.ac.uk/201462/7/201462.pdf; Veloutsou, C. and Ruiz-Mafe, C. (2020) Brands as relationship builders in the virtual world: A bibliometric analysis. Electronic Commerce Research and Applications , 39, 100901. (doi:10.1016/j.elerap.2019.100901 )

الاتاحة: http://eprints.gla.ac.uk/201462/
http://eprints.gla.ac.uk/201462/7/201462.pdf