Alternate Title: Brand positioning in the fried chicken industry in the city of Cochabamba. (English)

المؤلفون: Treviño Montaño, Maria Nicole, La Fuente Cardona, Sonia Daniela, Ruiz Andia, Rodrigo, Rojas Ortuño, Liziel Karina

المصدر: Perpectivas; may2024, Issue 53, p107-130, 24p

مصطلحات موضوعية: PRODUCT positioning, CUSTOMER relations, CHICKENS, BRAND name products, CONSUMERS