المؤلفون: Herzlinger, Regina E.¹ (AUTHOR), Rohlen, Duke² (AUTHOR), Creo, Ben³ (AUTHOR), Kynes, Will⁴ (AUTHOR)

المصدر: Harvard Business Review. Jul/Aug2024, Vol. 102 Issue 4, p134-145. 12p. 4 Color Photographs.

مصطلحات موضوعية: *INNOVATION management, *INNOVATIONS in business, *STRATEGIC alliances (Business), *INVESTORS, *NEW product development, *FINANCIAL performance