المؤلفون: Kim-Shyan Fam, David S. Waller, Reinhard Grohs

المصدر: Journal of Asia-Pacific Business. 24:39-54

مصطلحات موضوعية: Business and International Management, General Business, Management and Accounting

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::99342cf291b743bf5c9b5bea11b7319c
https://doi.org/10.1080/10599231.2023.2197531

المؤلفون: Sebastian Uhrich, Reinhard Grohs, Joerg Koenigstorfer

المصدر: Journal of Service Management.

مصطلحات موضوعية: Strategy and Management, Tourism, Leisure and Hospitality Management, Business, Management and Accounting (miscellaneous)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::34d284e3e44d6aa10a28bd6baae54ead
https://doi.org/10.1108/josm-03-2022-0095

المؤلفون: Reinhard Grohs, Heribert Reisinger, David M. Woisetschläger

المصدر: European Journal of Marketing, 2015, Vol. 49, Issue 11/12, pp. 1880-1901.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-01-2013-0010

المؤلفون: Reinhard Grohs, Christoph Pachucki, Ursula Scholl-Grissemann

المصدر: Journal of Travel Research. 61:1703-1718

مصطلحات موضوعية: Content marketing, business.industry, Field (Bourdieu), Geography, Planning and Development, ComputingMilieux_PERSONALCOMPUTING, Media studies, Transportation, Destination marketing, Important research, Tourism, Leisure and Hospitality Management, Social media, Narrative, Sociology, Element (criminal law), business, Storytelling

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::b60cf7a426015e0b481aa76a5ea917b7
https://doi.org/10.1177/00472875211046052

المؤلفون: Uhrich, Sebastian, Reinhard Grohs, and Joerg Koenigstorfer

مصطلحات موضوعية: info:eu-repo/classification/ddc

Relation: https://mediatum.ub.tum.de/1661412

الاتاحة: https://mediatum.ub.tum.de/1661412

المؤلفون: Reinhard Grohs, Heribert Reisinger, Elisabeth Wolfsteiner

المصدر: Journal of Business Research. 124:770-779

مصطلحات موضوعية: Marketing, Event (relativity), media_common.quotation_subject, 05 social sciences, Shame, Advertising, Ambush marketing, If and only if, 0502 economics and business, 050211 marketing, Psychology, Association (psychology), 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::edca152c10d7d9bfdcd3ad7c8629f917
https://doi.org/10.1016/j.jbusres.2019.03.017

المؤلفون: Christoph Hohenberger, Reinhard Grohs

المصدر: Sport Management Review. 23:469-481

مصطلحات موضوعية: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, media_common.quotation_subject, education, 05 social sciences, technology, industry, and agriculture, Management Science and Operations Research, humanities, Tourism, Leisure and Hospitality Management, 0502 economics and business, Trait, Personality, 050211 marketing, Business and International Management, Big Five personality traits, Psychology, human activities, Practical implications, Social psychology, health care economics and organizations, 050212 sport, leisure & tourism, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::b963aa903fb043da14ee20108465a5e5
https://doi.org/10.1016/j.smr.2019.05.002

المؤلفون: Verena E. Wieser, Reinhard Grohs, Matthias Pristach

المصدر: European Sport Management Quarterly. 20:69-87

مصطلحات موضوعية: Value cocreation, ComputerApplications_MISCELLANEOUS, Strategy and Management, Tourism, Leisure and Hospitality Management, 0502 economics and business, 05 social sciences, 050211 marketing, Business, Marketing, Research question, Value (mathematics), 050212 sport, leisure & tourism

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3baa34af7c1f85bd6799b97f5027d97c
https://doi.org/10.1080/16184742.2019.1702708

المؤلفون: Reinhard Grohs, François A. Carrillat

المصدر: European Journal of Marketing. 53:2481-2500

مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Competitor analysis, Conceptual framework, If and only if, Long period, Perception, 0502 economics and business, Altruistic motive, 050211 marketing, Psychology, Attribution, 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::60e7bb0903dd1b67404ed153565dbe34
https://doi.org/10.1108/ejm-04-2016-0248

المؤلفون: Uhrich, Sebastian, Reinhard Grohs, and Joerg Koenigstorfer

مصطلحات الفهرس: info:eu-repo/classification/ddc, ConferencePaper

URL: https://mediatum.ub.tum.de/1661412

المؤلفون: Christoph Pachucki, Reinhard Grohs, Ursula Scholl-Grissemann

المصدر: Journal of Destination Marketing & Management. 23:100692

مصطلحات موضوعية: Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management, Business and International Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ae0b52e915e8c670efd1118666ab8f5e
https://doi.org/10.1016/j.jdmm.2022.100692

المؤلفون: Roland Schroll, Reinhard Grohs

المصدر: Journal of Advertising. 48:167-180

مصطلحات موضوعية: Marketing, 0508 media and communications, Communication, 0502 economics and business, 05 social sciences, Launched, 050801 communication & media studies, 050211 marketing, Advertising, Business, Business and International Management, ComputingMilieux_MISCELLANEOUS

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::818e1794c39ec584b8966d86f5c11373
https://doi.org/10.1080/00913367.2018.1532853

المؤلفون: Reinhard Grohs, Katharina Maria Hofer

المصدر: Journal of Brand Management. 25:266-275

مصطلحات موضوعية: Marketing, business.industry, Strategy and Management, media_common.quotation_subject, 05 social sciences, Internal branding, Research stream, Identification (information), Brand management, Empirical research, Perception, 0502 economics and business, 050211 marketing, Business, 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3e28dd5e212575882656351a2866ff78
https://doi.org/10.1057/s41262-018-0098-0

المؤلفون: Raluca E. Saceanu, Giana M. Eckhardt, Katharina C. Husemann, Reinhard Grohs

المصدر: Journal of Business Research. 69:3361-3370

مصطلحات موضوعية: Marketing, Structure (mathematical logic), 0502 economics and business, 05 social sciences, 050211 marketing, Pilgrimage, Religious tourism, Consumption (sociology), Psychology, Social psychology, 050212 sport, leisure & tourism, Consumer behaviour, Epistemology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7dd6a629438a2657fdc7a9d18871422c
https://doi.org/10.1016/j.jbusres.2016.02.008

المؤلفون: Reinhard Grohs, Oliver Koll, Hans Mühlbacher, Karine Raïes

المساهمون: emlyon business school, business school, emlyon

المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2016, 2244-2251 p

مصطلحات موضوعية: Brand awareness, Brand management, Brand strength, 0502 economics and business, Brand equity, Marketing, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, Fuzzy-set qualitative comparative analysis, Qualitative comparative analysis, business.industry, 05 social sciences, Multiple regression analysis, Advertising, Regression analysis, Brand associations, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Brand extension, Brand association, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, [SHS.GESTION] Humanities and Social Sciences/Business administration, Psychology, business, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f5ee9d2f6fb425f737f03e9711425f36
https://doi.org/10.1016/j.jbusres.2015.12.037

المؤلفون: David M. Woisetschläger, Heribert Reisinger, Reinhard Grohs

المصدر: European Journal of Marketing. 49:1880-1901

مصطلحات موضوعية: Marketing, Social group, business.industry, Perception, media_common.quotation_subject, Context (language use), Public relations, business, Affect (psychology), Psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9594d63f1f8ed9f1d5e66d6fd5831e1b
https://doi.org/10.1108/ejm-01-2013-0010

المؤلفون: Reinhard Grohs

المصدر: International Journal of Advertising. 35:391-420

مصطلحات موضوعية: Marketing, Product category, Communication, 05 social sciences, Event sponsorship, Advertising, Context (language use), Bivariate analysis, Affect (psychology), Brand image, 0502 economics and business, 050211 marketing, Psychology, 050203 business & management, Event (probability theory)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::491fc931a490d15343f2d1a9450aa55d
https://doi.org/10.1080/02650487.2015.1083070

المؤلفون: Elisabeth Wolfsteiner, Udo Wagner, Reinhard Grohs

المصدر: Psychology & Marketing. 32:1031-1048

مصطلحات موضوعية: Marketing, Identification (information), Harm, Event (computing), Perspective (graphical), Marketing communication, Advertising, Context (language use), Psychology, Ambush marketing, Applied Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::41e48a42a08e3d48afd0f4938e832800
https://doi.org/10.1002/mar.20841

المؤلفون: Udo Wagner, Elisabeth Wolfsteiner, Reinhard Grohs

المصدر: Journal of Sport Management. 29:137-154

مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Associative network, Descriptive survey, General Decision Sciences, Physical Therapy, Sports Therapy and Rehabilitation, Advertising, Context (language use), Survey research, Ambush marketing, Empirical research, Individual consumer, Orthopedics and Sports Medicine, Business, Marketing, Heuristics

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::8c950c67eef10161922a9b5f831bc714
https://doi.org/10.1123/jsm.2014-0122

المؤلفون: Heribert Reisinger, Reinhard Grohs

المصدر: Journal of Business Research. 67:1018-1025

مصطلحات موضوعية: Marketing, Empirical data, Brand image, Event (computing), education, Advertising, Business, Commercialization, humanities, health care economics and organizations, Activity involvement

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7208893efd1e65fe1a048fec16f9daa2
https://doi.org/10.1016/j.jbusres.2013.08.008