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1Academic Journal
المؤلفون: Rajavi, Koushyar1 {krajavi3@gatech.edu}, Danaher, Brett2 {danaher@chapman.edu}, Newby, Jesse3 {jonewby@andrew.cmu.edu}
المصدر: MIS Quarterly. Dec2024, Vol. 48 Issue 4, p1537-1558. 22p. 19 Color Photographs.
مصطلحات موضوعية: *INTERNET piracy, *PRICES, ELECTRONIC books, ELECTRONIC book piracy, MOTIVATION (Psychology)
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2Academic Journal
المؤلفون: Khamitov, Mansur (AUTHOR) mkhamito@iu.edu, Rajavi, Koushyar (AUTHOR), Huang, Der-Wei (AUTHOR), Hong, Yuly (AUTHOR)
المصدر: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p7-18. 12p.
مصطلحات موضوعية: *CONSUMERS, *CONSUMER research, TRUST, GENERALIZATION, META-analysis
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3Academic Journal
المؤلفون: Rajavi, Koushyar1,2 (AUTHOR), Golara, Sina2,3 (AUTHOR) sgolara@gsu.edu, Modaresi, Sajad4 (AUTHOR)
المصدر: Production & Operations Management. Sep2024, Vol. 33 Issue 9, p1855-1874. 20p.
مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER psychology, *BRAND image, *AUTOMOBILE sales & prices, *OPERATIONS management, PERCEPTION (Philosophy)
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4Academic Journal
المؤلفون: Rajavi, Koushyar (AUTHOR), Kushwaha, Tarun (AUTHOR) koushyar.rajavi@scheller.edu, Steenkamp, Jan-Benedict E.M. (AUTHOR)
المصدر: Journal of Marketing. May2023, Vol. 87 Issue 3, p472-489. 18p. 1 Diagram, 6 Charts, 3 Graphs.
مصطلحات موضوعية: *BRAND equity, *PACKAGING industry, *MACROECONOMICS, *MARKET positioning, *PRICING, *BUSINESS cycles
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5Academic Journal
المؤلفون: RAJAVI, KOUSHYAR1 krajavi3@gatech.edu, LEHMANN, DONALD R.2 drl2@columbia.edu, KELLER, KEVIN LANE3 kevin.keller@dartmouth.edu, GOLMOHAMMADI, ALIREZA4 Golmohammadi@uncc.edu
المصدر: Journal of Advertising Research. Dec2022, Vol. 62 Issue 4, p321-335. 15p.
مصطلحات موضوعية: *ADVERTISING spending, *CONSUMER attitudes, *ADVERTISING, *PERCEIVED quality
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6Academic Journal
المصدر: Journal of Consumer Research, 2019 Dec 01. 46(4), 651-670.
URL الوصول: https://www.jstor.org/stable/27030311
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7Book
المؤلفون: Khamitov, Mansur, Rajavi, Koushyar, Huang, Der-Wei, Hong, Yuly
المصدر: Elgar Encyclopedia of Consumer Behavior ; page 55-58 ; ISBN 9781803926278 9781803926261 9781803926278
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8Academic Journal
المؤلفون: Rajavi, Koushyar1 (AUTHOR) krajavi3@gatech.edu, Lehmann, Donald R.2 (AUTHOR), Keller, Kevin Lane3 (AUTHOR), Golmohammadi, Alireza4 (AUTHOR)
المصدر: Marketing Letters. Mar2023, Vol. 34 Issue 1, p161-169. 9p. 1 Diagram, 3 Charts.
مصطلحات موضوعية: *PERCEIVED quality, *PRODUCT quality, *MARKETING, *ADVERTISING, *ECONOMETRIC models, PANEL analysis
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9Academic Journal
المصدر: SSRN Electronic Journal ; ISSN 1556-5068
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10
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11Academic Journal
مصطلحات موضوعية: info:eu-repo/classification/ddc
Relation: https://mediatum.ub.tum.de/1652394
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12Academic Journal
المؤلفون: Kalaignanam, Kartik, Kushwaha, Tarun, Rajavi, Koushyar
المصدر: SSRN Electronic Journal ; ISSN 1556-5068
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13Academic Journal
المؤلفون: Lu, Shijie1 slu@central.uh.edu, Rajavi, Koushyar2 krajavi3@gatech.edu, Dinner, Isaac3 isaac@isaacdinner.com
المصدر: Marketing Science. May/Jun2021, Vol. 40 Issue 3, p548-568. 21p.
مصطلحات موضوعية: *STREAMING video & television, *CULTURAL industries, *CUSTOMER services, *EARNINGS announcements, DIGITAL media, TREATMENT effectiveness, INTERNET in public administration
مصطلحات جغرافية: INDONESIA
الشركة/الكيان: NETFLIX Inc. NFLX
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14Academic Journal
المؤلفون: Kalaignanam, Kartik, Kushwaha, Tarun, Rajavi, Koushyar
المصدر: Journal of Retailing ; volume 94, issue 3, page 265-279 ; ISSN 0022-4359
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15
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16Conference
المؤلفون: Astvansh, Vivek1 astvansh@iu.edu, Rajavi, Koushyar2, Dommer, Sara Loughran3, Swartz, Tracey A.2
المصدر: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p1084-1085. 2p.
مصطلحات موضوعية: *BRAND name products, *PRODUCT recall, *ADVERTISING, *BRAND personification, *CASH flow
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17Conference
المؤلفون: Rajavi, Koushyar1 koushyar.rajavi@scheller.gatech.edu, Kushwaha, Tarun2, Steenkamp, Jan-Benedict2
المصدر: AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pCD-9-CD-11. 3p.
مصطلحات موضوعية: *BRAND equity, *BUSINESS cycles, *PRODUCT attributes, *MARKETING research, *MACROECONOMICS
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18Conference
المؤلفون: Tayefeh Mahmoudi, Maryam, Taghiyareh, Fattaneh, Rajavi, Koushyar, Shokri, Fatemeh, Khamnian, Ladan
المصدر: 6Th National & 3Rd International Conference Of E -Learning & E -Teaching; 1/ 1/2012, p59-64, 6p
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19Conference
المؤلفون: Rajavi, Koushyar1 koushyar.rajavi@scheller.gatech.edu, Kushwaha, Tarun2, Steenkamp, Jan-Benedict2
المصدر: AMA Summer Academic Conference Proceedings. 2019, Vol. 30, pCO3-62-CO3-62. 1p.
مصطلحات موضوعية: *BUSINESS cycles, *BRAND name products
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20Academic Journal
المؤلفون: Kalaignanam, Kartik, Kushwaha, Tarun, Rajavi, Koushyar