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1Academic Journal
المؤلفون: Ferdnian, Marsius, Ferdiansyah, Muhammad Rizky, Hidayat, Rizal Arief, Faiz, Muhammad, Atika, Nurul, Irawan, Nurul Fahrisa Rahmadiani, Krisjayanti, Olivia, Bot, Patrikson Goerge, Putri, Praselia Amanda, Tampubolon, Vivian New Natalie, Katartiza, Yusia Helly
المصدر: ABDIMAS UNIVERSAL; Vol 6 No 1 (2024): April; 174-180 ; Abdimas Universal; Vol. 6 No. 1 (2024): April; 174-180 ; 2684-7043 ; 2657-1439 ; 10.36277/abdimasuniversal.v6i1
مصطلحات موضوعية: The development of technology has now entered the era of revolution 4.0, which is an era where technological development is very rapid with the internet marked as the most important role in almost all areas of life. So that with the development of technology, it gives rise to a new marketing ecosystem system, namely Digital Marketing. Digital marketing has an understanding of marketing activities that use internet-based media ranging from product promotion to transactions. The application of digital marketing is very important for business actors to support the level of sales and as a medium of information for potential customers. However, there are still many business actors who have not implemented digitalization because they do not understand the concept of digital marketing. This fact gives the author reasons for carrying out this service activity, especially to batik business actors in the archipelago who still have not implemented digitalization in this business, this research is carried out with mentoring methods and also socialization of how to apply digital marketing, which is carried out by the author including, logo creation, Maps point creation, Instagram account creation, and web contact person. The application of digital marketing does have a significant influence on business actors, even so there are still many who do not understand the true concept of digitalization' therefore, it is necessary to provide assistance to these business actors as well as what the author did on batik semoi nusantara. There was a positive impact and response given after Batik Semoi Nusantara was given assistance regarding digitalization, one of which was increasing sales value and complete information for potential customers. Keywords: digital marketing, revolution 4.0, promotion, marketing, digitalization, KKN community service, digital marketing
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