المؤلفون: Baker, William Edward

مصطلحات موضوعية: Advertising ( jstor ), Advertising campaigns ( jstor ), Advertising research ( jstor ), Brands ( jstor ), Consumer advertising ( jstor ), Consumer information ( jstor ), Consumer research ( jstor ), Memory ( jstor ), Product choice ( jstor ), Psychological attitudes ( jstor ), Advertising -- Mathematical models ( lcsh ), Advertising -- Research ( lcsh )

وصف الملف: vii, 338 leaves; 28 cm.

Relation: 001701182; AJB3368; http://ufdc.ufl.edu/AA00003713/00001

الاتاحة: http://ufdc.ufl.edu/AA00003713/00001