المؤلفون: Shabani, Maryam

المساهمون: University/Department: Universitat Internacional de Catalunya. Departament d'Economia i Organització d'Empreses

Thesis Advisors: Marimón Viadiu, Frederic, Tarí Guilló, Juan José

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Innovation, Active Innovation Resistance, Intention to Buy, New Product Adoption, Innovation Rejection, Consumer Purchasing Behavior, Economía y marketing

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/670677

المؤلفون: Eastman, Jacqueline, Yazdanparast, Atefeh, Ketron, Seth

المصدر: Marketing Intelligence & Planning, 2024, Vol. 42, Issue 8, pp. 1581-1600.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-10-2023-0584

المؤلفون: Victory, Kirsten, Tanusondjaja, Arry, Dawes, John, Nenycz-Thiel, Magda, Romaniuk, Jenni

المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 6, pp. 733-744.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2023-4678

المؤلفون: Josephine, König

المساهمون: Borges, Mónica, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Gen Z, Health awareness, Celebrity endorsement, Product adoption, Non-alcoholic beverages, Alcohol consumption, Geração Z, Sensibilização para a saúde, Apoio de celebridades, Adoção de produtos, Bebidas não alcoólicas, Consumo de álcool, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/45811

المؤلفون: Lee, Michael S.W., Chaney, Damien

المصدر: Internet Research, 2023, Vol. 34, Issue 1, pp. 195-215.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-08-2022-0647

المؤلفون: Bakış, Selen, Kitapçı, Hakan

المصدر: Journal of Fashion Marketing and Management: An International Journal, 2023, Vol. 27, Issue 4, pp. 710-738.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JFMM-02-2022-0032

المؤلفون: Fuchs, William, Green, Brett, Levine, David

المصدر: American Economic Journal Microeconomics. 14(1)

مصطلحات موضوعية: Product Adoption Puzzle, Relational Contracting, Dynamic Incentives, Economics

URL الوصول: https://escholarship.org/uc/item/0zq9b5mw

المؤلفون: Syed Imran Zaman, Shafaq Tariq Jadoon, Sharfuddin Ahmed Khan

المصدر: Engineering Proceedings ; Volume 76 ; Issue 1 ; Pages: 40

مصطلحات موضوعية: AI-enabled environmental sustainability, customer engagement, eco-friendly behaviors, product adoption, targeted strategies, positive environmental impact

وصف الملف: application/pdf

Relation: https://dx.doi.org/10.3390/engproc2024076040

الاتاحة: https://doi.org/10.3390/engproc2024076040

المؤلفون: Guo, Chiquan, Sarkar, Sudipto, Garcia, Sergio, Adams, Russell

المصدر: Marketing Faculty Publications and Presentations

مصطلحات موضوعية: Innovation diffusion, New product adoption, Consumer innovativeness, Consumer learning, Fit-in desire, Marketing

وصف الملف: application/pdf

Relation: https://scholarworks.utrgv.edu/marketing_fac/147; https://scholarworks.utrgv.edu/context/marketing_fac/article/1147/viewcontent/auto_convert.pdf

الاتاحة: https://scholarworks.utrgv.edu/marketing_fac/147
https://doi.org/10.1080/10696679.2024.2380717
https://scholarworks.utrgv.edu/context/marketing_fac/article/1147/viewcontent/auto_convert.pdf

المؤلفون: Fuchs, William, Green, Brett S, Levine, David I

مصطلحات موضوعية: Product Adoption Puzzle, Relational Contracting, Dynamic Incentives

URL الوصول: https://escholarship.org/uc/item/0zq9b5mw

المؤلفون: Ying Jiang, Junyun Liao, Jiecong Pang, Hsin-Li Hu

المصدر: Frontiers in Psychology, Vol 14 (2023)

مصطلحات موضوعية: brand community, social networks, in-degree centrality, out-degree centrality, new product adoption brand community, new product adoption, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1014825/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/2a8dd5ce32d14c11a368a84aced071e9

المؤلفون: Sarfraz, Amer, Khurshid Mian, Asif

المصدر: Journal of Islamic Marketing, 2021, Vol. 13, Issue 10, pp. 2126-2143.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-01-2021-0006

المؤلفون: Zhang, Honghong, Gong, Xiushuang

المصدر: Journal of Product & Brand Management, 2022, Vol. 31, Issue 6, pp. 886-898.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2020-3008

المؤلفون: Zhao, Zhenzhen, Haikel-Elsabeh, Marie, Baudier, Patricia, Renard, Damien, Brem, Alexander

المساهمون: UCL - SSH/ILC/PCOM - Pôle de recherche en communication

المصدر: International Journal of Technology Management, (2023)

مصطلحات موضوعية: consumer innovativeness, internet-of-things, product adoption, satisfaction, smart home, smart objects, word-of-mouth

Relation: boreal:269598; http://hdl.handle.net/2078.1/269598; urn:ISSN:0267-5730; urn:EISSN:1741-5276

الاتاحة: http://hdl.handle.net/2078.1/269598

المؤلفون: Morvinski, Coby, Amir, On, Muller, Eitan

المصدر: Marketing Science. 36(2)

مصطلحات موضوعية: Behavioral and Social Science, Basic Behavioral and Social Science, product diffusion, new product adoption, social influence, homophily, adoption stock, social proof, Marketing

وصف الملف: application/pdf

URL الوصول: https://escholarship.org/uc/item/3qt850ng

المؤلفون: Meixiang Cui, Subin Im

المصدر: Asia Marketing Journal, Vol 23, Iss 1, Pp 63-94 (2021)

مصطلحات موضوعية: onspicuous consumption, ostentation of social status, demonstration of uniqueness, perceived value, new product adoption intention, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://amj.kma.re.kr/journal/vol23/iss1/5/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500

URL الوصول: https://doaj.org/article/d9da721ae3f0456393823a856a57851d

المؤلفون: Garber, Jr, Lawrence L., Kim, Kacy, Dotson, Michael J.

المصدر: Journal of Business & Industrial Marketing, 2020, Vol. 35, Issue 12, pp. 2067-2077.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JBIM-05-2018-0173

المؤلفون: Shang, Ziqi, Pang, Jun, Liu, Xiaomei

المصدر: Journal of Contemporary Marketing Science, 2020, Vol. 3, Issue 2, pp. 265-280.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCMARS-12-2019-0045

المؤلفون: Castro, Cristiano A.B., Zambaldi, Felipe, Ponchio, Mateus Canniatti

المصدر: Journal of Product & Brand Management, 2019, Vol. 29, Issue 4, pp. 441-455.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2018-2092

المؤلفون: Juliao-Rossi, Jorge, Schmutzler, Jana, Forero-Pineda, Clemente

المصدر: Management Research: Journal of the Iberoamerican Academy of Management, 2019, Vol. 18, Issue 2, pp. 125-151.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MRJIAM-11-2018-0887