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1
المؤلفون: Krüger, Elana
المساهمون: Romeiro, Paulo, Veritati - Repositório Institucional da Universidade Católica Portuguesa
مصطلحات موضوعية: Artificial intelligence, Consumer attitudes, Endorsement, Brand image, Product value proposition, Perceived authenticity, Purchase intention, Inteligência artificial, Atitudes do consumidores, Promoção, Imagem da marca, Proposta de valor do produto, Autenticidade reconhecida, Intenção de compra, Domínio/Área Científica::Ciências Sociais::Economia e Gestão
وصف الملف: application/pdf
الاتاحة: http://hdl.handle.net/10400.14/44999
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2Dissertation/ Thesis
المؤلفون: Krüger, Elana
المساهمون: Romeiro, Paulo
مصطلحات موضوعية: Artificial intelligence, Consumer attitudes, Endorsement, Brand image, Product value proposition, Perceived authenticity, Purchase intention, Inteligência artificial, Atitudes do consumidores, Promoção, Imagem da marca, Proposta de valor do produto, Autenticidade reconhecida, Intenção de compra, Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Relation: http://hdl.handle.net/10400.14/44999; 203589289
الاتاحة: http://hdl.handle.net/10400.14/44999
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3Dissertation/ Thesis
المؤلفون: Jolana Hořejší
المساهمون: Hospodková Petra, Mullerová Lucie
مصطلحات موضوعية: Plazmová sterilizace, koncept hodnotové nabídky, ekonomické hodnocení, klinické hodnocení, uživatelské hodnocení, Plasma sterilization, Product Value Proposition, economic value, clinical value, user value
وصف الملف: application/pdf
Relation: KOS-1240997361405; http://hdl.handle.net/10467/112764
الاتاحة: http://hdl.handle.net/10467/112764
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4Dissertation/ Thesis
المؤلفون: 黃燕香
مصطلحات موضوعية: 新產品開發決策, 市場區隔, 目標市場選定, 產品定位, 市場滲透, 破壞性創新, 產業生態系統, 符合品牌市場導向戰術之建立, New Product Development Decision, Product Value Proposition, Market Segment, Target Market, Product position, Market Entry and Market Penetration, Ecosystem, Brand Value
Relation: http://ir.lib.ntust.edu.tw/handle/987654321/34715; http://ir.lib.ntust.edu.tw/bitstream/987654321/34715/-1/index.html