المؤلفون: Godinho, Pedro Alves

المساهمون: Orghian, Diana, RUN

مصطلحات موضوعية: Programmatic Ads, Real-Time Bidding, Data, Precision-Marketing, Artificial-Intelligence, SDG 4 - Quality education, SDG 8 - Decent work and economic growth, SDG 9 - Industry, innovation and infrastructure, SDG 12 - Responsible production and consumption, SDG 17 - Partnerships for the goals, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/174980

المؤلفون: Nouhaila El Koufi, Abdessamad Belangour

المصدر: Journal of Open Innovation: Technology, Market and Complexity, Vol 10, Iss 4, Pp 100425- (2024)

مصطلحات موضوعية: AI, Precision marketing, Recommendation system, Social network analysis, Deep learning, E-commerce, Management. Industrial management, HD28-70, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2199853124002191; https://doaj.org/toc/2199-8531

URL الوصول: https://doaj.org/article/b59df0a5e80d4c46b0594738e5b099c5

المؤلفون: Liu Xiangxi

مصطلحات موضوعية: Big data, Weibo, Precision marketing, Target users, Trending topics, Marketing de precisão, Utilizadores alvo

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/31969

المؤلفون: Qi, Jianfang, Li, Yue, Jin, Haibin, Feng, Jianying, Mu, Weisong

المصدر: Kybernetes, 2022, Vol. 52, Issue 10, pp. 4495-4530.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/K-01-2022-0049

المؤلفون: Fadil Indra Sanjaya, Anna Dina Kalifia

المصدر: Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), Vol 7, Iss 5, Pp 1033-1039 (2023)

مصطلحات موضوعية: precision marketing, sme, machine learning, customer preference, supervised learning, decision tree, Systems engineering, TA168, Information technology, T58.5-58.64

وصف الملف: electronic resource

Relation: http://jurnal.iaii.or.id/index.php/RESTI/article/view/4531; https://doaj.org/toc/2580-0760

URL الوصول: https://doaj.org/article/fb6f6c17ab07493ab3fdb0825376683a

المؤلفون: Nouhaila El Koufi, Abdessamad Belangour, Mounir sadiq

المصدر: Journal of Open Innovation: Technology, Market and Complexity, Vol 10, Iss 1, Pp 100250- (2024)

مصطلحات موضوعية: Precision marketing, Decision making system, Machine learning, MRMR, Relief, Insurance sector, Management. Industrial management, HD28-70, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2199853124000441; https://doaj.org/toc/2199-8531

URL الوصول: https://doaj.org/article/e81aec7bb3a94680a49422de988972ee

المؤلفون: Du Xiaoyue, Zhou Jiaqi

المصدر: Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)

مصطلحات موضوعية: swot model, big data platform, e-commerce, precision marketing., 68t05, Mathematics, QA1-939

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-8656

URL الوصول: https://doaj.org/article/3344d2f813a14ad38ae0f24049215168

المؤلفون: Wang Guorui

المصدر: Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)

مصطلحات موضوعية: gaussian function, knn algorithm, g-knn algorithm, precision marketing, weighted optimization, 05c85, Mathematics, QA1-939

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-8656

URL الوصول: https://doaj.org/article/14fb74dc5d9b49dda2479ce144802025

المؤلفون: Dong Shaobin, Li Aihua, Kong Decai

المصدر: Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)

مصطلحات موضوعية: hc-kmeans, rfm model, precision marketing, e-commerce platform, 68p01, Mathematics, QA1-939

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-8656

URL الوصول: https://doaj.org/article/e91e07f934c848fe96f8f23305986f95

المؤلفون: Xiong Min, Li Yingxuan

المصدر: Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)

مصطلحات موضوعية: precision marketing, factor analysis, uplift model, causal effect, 97p10, Mathematics, QA1-939

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-8656

URL الوصول: https://doaj.org/article/f0ecfb1f3f9e4edebd59b8a9620c1b37

المؤلفون: Jiang Yuanyuan, Li Long

المصدر: Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)

مصطلحات موضوعية: rfm model, user behavior model, k-means clustering algorithm, precision marketing, cross-border e-commerce, 97r50, Mathematics, QA1-939

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-8656

URL الوصول: https://doaj.org/article/5b5a8155f5e84c369d5ffae35fb544e4

المؤلفون: Patricio-Peralta, Cesar, Mondragon, Jesús Zamora, Terrones, Luis Segura, Villacorta, Jimmy Ramirez

المساهمون: Cesar Patricio-Peralta, Faculty of Systems Engineering, Universidad Tecnológica del Perú

المصدر: Indonesian Journal of Electrical Engineering and Computer Science; Vol 35, No 2: August 2024; 1032-1040 ; 2502-4760 ; 2502-4752 ; 10.11591/ijeecs.v35.i2

مصطلحات موضوعية: Computación e Informática, Telecomunicación, Data warehouse, Improve productivity, Management innovation, Marketing industry, Marketing with big data, Precision marketing

وصف الملف: application/pdf

Relation: https://ijeecs.iaescore.com/index.php/IJEECS/article/view/36585/18489; https://ijeecs.iaescore.com/index.php/IJEECS/article/view/36585

الاتاحة: https://ijeecs.iaescore.com/index.php/IJEECS/article/view/36585
https://doi.org/10.11591/ijeecs.v35.i2.pp1032-1040

المؤلفون: Wang, Song, Yang, Yang

المصدر: Data Technologies and Applications, 2021, Vol. 55, Issue 5, pp. 749-770.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/DTA-11-2020-0286

المؤلفون: Tzu-Chi Wu, Chien-Ta Bruce Ho

المصدر: International Journal of Environmental Research and Public Health; Volume 20; Issue 4; Pages: 3504

مصطلحات موضوعية: socioeconomic status, telemedicine, perceived risk, COVID-19, precision marketing

جغرافية الموضوع: agris

وصف الملف: application/pdf

Relation: Global Health; https://dx.doi.org/10.3390/ijerph20043504

الاتاحة: https://doi.org/10.3390/ijerph20043504

المؤلفون: Wu Jun, Shi Li, Yu Yanzhou, Ernesto DR Santibanez Gonzalezc, Hao Weiyi, Su Litao, Yunbo Zhang

المصدر: Sustainable Operations and Computers, Vol 2, Iss , Pp 200-205 (2021)

مصطلحات موضوعية: Community e-commerce platform, Precision marketing, AISAS model, Marketing effectiveness, Technology

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2666412721000295; https://doaj.org/toc/2666-4127

URL الوصول: https://doaj.org/article/2bf95ccd734f483791edeeb21fb06843

المؤلفون: Tang Jiangting

المصدر: Pacific International Journal; Vol. 5 No. 4 (2022); 51-55 ; 2616-4825 ; 2663-8991 ; 10.55014/pij.v5i4

مصطلحات موضوعية: Precision Marketing, Pinduoduo, Big Data, E-Commerce, Management

وصف الملف: application/pdf

Relation: https://rclss.com/index.php/pij/article/view/240/153; https://rclss.com/index.php/pij/article/view/240

الاتاحة: https://rclss.com/index.php/pij/article/view/240

المؤلفون: Ray-I Chang, Chih-Yung Tsai, Pu Chung

المصدر: Sensors; Volume 23; Issue 1; Pages: 430

مصطلحات موضوعية: precision marketing, purchase intention, electrocardiogram, wearable device, long short-term memory

وصف الملف: application/pdf

Relation: Internet of Things; https://dx.doi.org/10.3390/s23010430

الاتاحة: https://doi.org/10.3390/s23010430

المؤلفون: Guoan ZHU, Xue GAO

المصدر: Expert Journal of Marketing, Vol 7, Iss 1, Pp 72-76 (2019)

مصطلحات موضوعية: Digital Marketing Mode, Retailing, Precision Marketing, Big data, Sustainable development, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: http://marketing.expertjournals.com/23446773-707/; https://doaj.org/toc/2344-6773

URL الوصول: https://doaj.org/article/98f301394110441eba9bbae877bbff13

المؤلفون: Budilaksono, Sularso, Jupriyanto, Jupriyanto, Suwarno, M.Anno, Suwartane, I Gede Agus, Azhari, Lukman, Fauzi, Achmad, Mahpud, Mahpud, Mariana, Novita, Effendi, Maya Syafriana

المصدر: Sinkron : jurnal dan penelitian teknik informatika; Vol. 5 No. 2B (2021): Article Research October 2021; 191-200 ; 2541-2019 ; 2541-044X ; 10.33395/sinkron.v6i1

مصطلحات موضوعية: Precision Marketing, Customer Profiling, RFM (Recency, Frequency, Monetary), K-Means Algorithm, Decision Tree Algorithm, K Nearest Neighbor Algorithm

وصف الملف: application/pdf

Relation: https://jurnal.polgan.ac.id/index.php/sinkron/article/view/11225/653; https://jurnal.polgan.ac.id/index.php/sinkron/article/view/11225

الاتاحة: https://jurnal.polgan.ac.id/index.php/sinkron/article/view/11225

المؤلفون: Moriarty, Sineacuted

المصدر: Precision Marketing. 5/31/2002, Vol. 14 Issue 35, p21. 5p. 8 Charts, 15 Graphs.

مصطلحات موضوعية: *DIRECT marketing

Reviews & Products: PRECISION Marketing (Periodical)