نتائج البحث - "Pink Marketing"

1

Academic Journal

The effect of AI on pink marketing: the case of women’s purchasing behavior using mobile applications

المؤلفون: Hasan Beyari

المصدر: Frontiers in Artificial Intelligence, Vol 7 (2024)

مصطلحات موضوعية: artificial intelligence, women’s purchasing behavior, mobile applications, consumer engagement, Saudi Arabia, pink marketing, Electronic computers. Computer science, QA75.5-76.95

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/frai.2024.1502580/full; https://doaj.org/toc/2624-8212

URL الوصول: https://doaj.org/article/ee81633a847c4ecc83af113dbca45b11

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2

Academic Journal

The impact of using Instagram on the purchase decision of pink marketing customers: (an applied study of the beauty centers in Amman)

المؤلفون: Nayef Alhamad, Elaph, Sharabati, Abdel-Aziz Ahmad, Prof. Dr.

المصدر: Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

مصطلحات موضوعية: Instagram Usage, Purchase Decision, Beauty Centers in Amman, Pink Marketing

وصف الملف: application/pdf

Relation: https://digitalcommons.aaru.edu.jo/jaaru_rhe/vol43/iss01/54; https://digitalcommons.aaru.edu.jo/context/jaaru_rhe/article/1551/viewcontent/54__The_impact_of_using_Instagram_on_the_purchase_decision.pdf

الاتاحة: https://digitalcommons.aaru.edu.jo/jaaru_rhe/vol43/iss01/54
https://digitalcommons.aaru.edu.jo/context/jaaru_rhe/article/1551/viewcontent/54__The_impact_of_using_Instagram_on_the_purchase_decision.pdf

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3

Academic Journal

Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy

المؤلفون: Chua, Allaine Bernadette, Hidalgo, Alyannah, Huyo-a, Joshua James, Santos, Alain Jomarie G.

المصدر: Journal of Business and Management Studies; Vol. 4 No. 2; 277-293 ; 2709-0876

مصطلحات موضوعية: Pink Tax, Pink, Pink Marketing, Filipina Consumers

وصف الملف: application/pdf

Relation: https://al-kindipublisher.com/index.php/jbms/article/view/3188/2806; https://al-kindipublisher.com/index.php/jbms/article/view/3188

الاتاحة: https://al-kindipublisher.com/index.php/jbms/article/view/3188
https://doi.org/10.32996/jbms.2022.4.2.22

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4

Academic Journal

The Vital Role of Pink Marketing in the Creation of Women Loyalty

المؤلفون: Aram Hanna Massoudi

المصدر: International Journal of Social Sciences and Economic Review, 2(3), 28-37, (2020-10-18)

مصطلحات موضوعية: Loyalty, Pink Marketing, Pink Marketing MiX, Maybelline New York

Relation: https://zenodo.org/communities/27069346; https://doi.org/10.36923/ijsser.v2i3.74; oai:zenodo.org:4104355

الاتاحة: https://doi.org/10.36923/ijsser.v2i3.74

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5

Academic Journal

Pink Marketing and Women's Purchasing Decision Making

المؤلفون: Sultan Mohammad Said Sultan Freihat, Firas Jamil Alotoum, Diana "Mohd Adnan" Homsi

المصدر: Multicultural Education, 7(6), 670, (2021-06-30)

مصطلحات موضوعية: Pink Marketing, women's purchasing decisions, consumer behavior

Relation: https://doi.org/10.5281/zenodo.5048358; https://doi.org/10.5281/zenodo.5048359; oai:zenodo.org:5048359

الاتاحة: https://doi.org/10.5281/zenodo.5048359

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6

'Pink marketing' : marketing to the LGBTQ+ community throughout the year with a focus on pride month in June

المؤلفون: Steigenberger, Kevin

مصطلحات موضوعية: Marketing, Pinkwashing, LGBT, LGBTQ+ Marketing, Diversität, Pink-Marketing, Vielfalt, pink marketing, diversity

وصف الملف: text/html

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10668::d4e8f89ed8a48fb2ff21b16c7b8a7e39

View record in OpenAIRE

7

Dissertation/ Thesis

Vägen till framgång : En kritisk diskursanalys av Bossbabes webbkommunikation

المؤلفون: Lindskog, Ida, Nilsson, Julia

مصطلحات موضوعية: women, entrepreneurship, communication, success, marketing, gender norms, stereotypes, semiotic, visibility, pink marketing, discourse, kvinnor, entreprenörskap, kommunikation, framgång, marknadsföring, könsnormer, stereotyper, semiotik, visibilitet, diskurs, Media and Communications, Medie- och kommunikationsvetenskap

وصف الملف: application/pdf

الاتاحة: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-204061

View record in Networked Digital Library of Theses & Dissertations

8

The Vital Role of Pink Marketing in the Creation of Women Loyalty

المؤلفون: Aram H. Massoudi

مصطلحات موضوعية: Product (business), Promotion (rank), Cronbach's alpha, Descriptive statistics, Originality, media_common.quotation_subject, Loyalty, Beauty, Loyalty, Pink Marketing, Pink Marketing MiX, Maybelline New York, Marketing, Psychology, Marketing mix, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17b9a5368df7015bbb6f768929a4a757
https://zenodo.org/record/4104355

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9

Pink Marketing and Women's Purchasing Decision Making

المؤلفون: Sultan Mohammad Said Sultan Freihat, Firas Jamil Alotoum, Diana \\'Mohd Adnan\\' Homsi

مصطلحات موضوعية: Pink Marketing, women's purchasing decisions, consumer behavior

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e83cbff17319eb9da2d071c4b0fa912

View record in OpenAIRE

10

Dissertation/ Thesis

'Pink-Marketing' : Marketing für die LGBTQ+ Community während des Jahres mit Fokus auf den Pride Monat Juni ; 'Pink marketing' : marketing to the LGBTQ+ community throughout the year with a focus on pride month in June

المؤلفون: Steigenberger, Kevin

مصطلحات موضوعية: Marketing, LGBT, LGBTQ+ Marketing, Diversität, Pinkwashing, Vielfalt, Pink-Marketing, diversity, pink marketing

جغرافية الموضوع: IIB:810MIG

وصف الملف: text/html

Relation: vignette : https://epub.fh-joanneum.at/titlepage/urn/urn:nbn:at:at-fhj:1-11911/128; urn:nbn:at:at-fhj:1-11911; https://resolver.obvsg.at/urn:nbn:at:at-fhj:1-11911; local:99146973430103331; system:AC16635372

الاتاحة: https://resolver.obvsg.at/urn:nbn:at:at-fhj:1-11911

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11

Czy tak wypada? Kreowanie przekazu skierowanego do kobiet w reklamach napojów alkoholowych ; Is it appropriate? Creating a message addressed to women in advertisements for alcoholic beverages ; Does this happen? Creating messages aimed at women in advertising for alcoholic beverages; Is it appropriate? Creating a message addressed to women in advertisements for alcoholic beverages

المؤلفون: Janeczek, Klaudia

المصدر: ftjagiellonuniir

مصطلحات موضوعية: Pink marketing, alkohol, reklama, stereotypy płciowe, kobiety, alcohol, advertising, gender stereotypes, women, genre

Relation: https://ruj.uj.edu.pl/xmlui/handle/item/295275

الاتاحة: https://ruj.uj.edu.pl/xmlui/handle/item/295275

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12

Czy tak wypada? Kreowanie przekazu skierowanego do kobiet w reklamach napojów alkoholowych ; Is it appropriate? Creating a message addressed to women in advertisements for alcoholic beverages

المؤلفون: Janeczek, Klaudia

مصطلحات موضوعية: Pink marketing, alkohol, reklama, stereotypy płciowe, kobiety, alcohol, advertising, gender stereotypes, women

Relation: https://ruj.uj.edu.pl/xmlui/handle/item/295275

الاتاحة: https://ruj.uj.edu.pl/xmlui/handle/item/295275

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