المؤلفون: Gill, Pushpinder¹ (AUTHOR) pgill@uwindsor.ca, Kim, Stephen K.² (AUTHOR) stevekim@iastate.edu, Kaur, Preetinder¹ (AUTHOR) pkaur@uwindsor.ca

المصدر: European Journal of Marketing. 2025, Vol. 59 Issue 2, p376-408. 33p.

مصطلحات موضوعية: *CUSTOMER satisfaction, *SOCIAL impact, *SALES statistics, *POWER (Social sciences), *STOCK ownership, PERCEPTION (Philosophy)

المؤلفون: Aarzoo¹ aarzoosharma227@gmail.com, Lal, Ruhi² aryavruhi@gmail.com

المصدر: IUP Journal of Brand Management. Dec2024, Vol. 21 Issue 4, p30-50. 21p.

مصطلحات موضوعية: *BRANDING (Marketing), *NARRATIVE advertising, *CONTENT marketing, PERCEPTION (Philosophy), MUSICAL composition

المؤلفون: Shih, Li-Chin¹ (AUTHOR), Lin, Hung-Chou² (AUTHOR) kevinathk@gmail.com, Semeniuc, Cristina Anamaria (AUTHOR)

المصدر: Journal of Food Quality. 12/20/2024, Vol. 2024, p1-12. 12p.

مصطلحات موضوعية: *CONSUMERS, *PRODUCT quality, PERCEPTION (Philosophy), COLOR, STIMULUS & response (Psychology)

المؤلفون: Kim, Seong Eun¹ (AUTHOR) wk21@iu.edu, Lee, Jung Eun² (AUTHOR) jlee@auburn.edu, Youn, Song-yi³ (AUTHOR) syoun@missouri.edu

المصدر: Journal of Theoretical & Applied Electronic Commerce Research. Dec2024, Vol. 19 Issue 4, p3331-3351. 21p.

مصطلحات موضوعية: *NON-fungible tokens, *LUXURIES, *BLOCKCHAINS, *BRAND image, PERCEPTION (Philosophy)

المؤلفون: Yamim, Amanda P^1,2 (AUTHOR) amanda.pruskiyamim@grenoble-em.com, Mai, Robert² (AUTHOR), Joerling, Moritz³ (AUTHOR)

المصدر: Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Dec2024, Vol. 39 Issue 4, p27-49. 23p.

مصطلحات موضوعية: *INNOVATION adoption, *CONSUMERS, PERCEPTION (Philosophy), TECHNOLOGY assessment, PERSPECTIVE taking

المؤلفون: Slivkin, Nikolay¹ (AUTHOR) nikolay.slivkin@tsm-education.fr, Elgaaied‐Gambier, Leila² (AUTHOR), Hamdi‐Kidar, Linda² (AUTHOR)

المصدر: Psychology & Marketing. Dec2024, p1. 22p. 1 Illustration.

مصطلحات موضوعية: PERCEPTION (Philosophy), VIRTUAL reality, SOCIAL isolation, STEREOTYPES, INTENTION

المؤلفون: Thomas, Veronica L.¹ (AUTHOR) vlthomas@odu.edu, Bock, Dora E.² (AUTHOR) deb0022@auburn.edu, Mangus, Stephanie M.³ (AUTHOR) stephanie_mangus@baylor.edu, Mohammadi, Setare⁴ (AUTHOR) smoha016@odu.edu

المصدر: Journal of Retailing. Dec2024, Vol. 100 Issue 4, p532-548. 17p.

مصطلحات موضوعية: *CONSUMERS, *CUSTOMER orientation, *BRAND image, *SALES personnel, *LUXURIES, PERCEPTION (Philosophy)

المؤلفون: Wang, Yuyan^1,2 (AUTHOR) wangyuyan1224@126.com, Wu, Qiuchen¹ (AUTHOR) 2022010148@stu.sdnu.edu.cn, Cheng, T. C. E.³ (AUTHOR) edwin.cheng@polyu.edu.hk, Sun, Yulin⁴ (AUTHOR) ysun3055@uni.sydney.edu.au

المصدر: Journal of Intelligent Manufacturing. Jan2025, Vol. 36 Issue 1, p681-702. 22p.

مصطلحات موضوعية: *WHOLESALE prices, *DIRECT costing, MULTI-objective optimization, PERCEPTION (Philosophy), TRUST

المؤلفون: Phillips, Edgar¹ (AUTHOR) edgar.phillips@ens.psl.eu

المصدر: Inquiry. Feb2025, Vol. 68 Issue 2, p402-427. 26p.

مصطلحات موضوعية: PERCEPTION (Philosophy), MOTIVATION (Psychology)

المؤلفون: Chang, Xinyu (AUTHOR) xinyu.chang@mail.dhu.edu.cn, Zheng, Hualu (AUTHOR), Yang, Shuai (AUTHOR), Huang, Lu (AUTHOR), Ross Jr., William T. (AUTHOR)

المصدر: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p100-121. 22p.

مصطلحات موضوعية: *FALSE advertising, *SALES promotion, *CONSUMERS, *INTERNET sales, *INTERNET advertising, PERCEPTION (Philosophy)

المؤلفون: Liu, Lin¹ (AUTHOR) linliubh@buaa.edu.cn, Desiraju, Ramarao² (AUTHOR), Zou, Gan³ (AUTHOR)

المصدر: Journal of Economics & Management Strategy. Dec2024, p1. 9p.

مصطلحات موضوعية: *CONSUMERS, *PERCEIVED quality, *PRICES, *PRODUCT returns, *REDEMPTION (Law), *PRODUCT attributes, PERCEPTION (Philosophy), POLICY analysis

المؤلفون: Choi, Laee¹ (AUTHOR) laee.choi@csupueblo.edu, Hwang, Jiyoung² (AUTHOR)

المصدر: Journal of Marketing Management. Nov2023, Vol. 39 Issue 15/16, p1417-1450. 34p.

مصطلحات موضوعية: *CONSUMER behavior, *PERCEIVED benefit, *CONSUMER expertise, *PRODUCT attributes, PERCEPTION (Philosophy), CANNABIDIOL

المؤلفون: Narayanan, Sachin¹ (AUTHOR) sachin10dev@gmail.com, Pifer, N. David¹ (AUTHOR)

المصدر: Journal of Sport Management. Mar2024, Vol. 38 Issue 2, p92-109. 18p.

مصطلحات موضوعية: *WOMEN'S sports, *PERCEPTION (Philosophy), *BUSINESSWOMEN, *GENDER, *MODELS (Persons), *SPORTS marketing

المؤلفون: Gibson, Alexandra, Geurin, Andrea N.

المصدر: International Journal of Sport Communication; Dec2024, Vol. 17 Issue 4, p390-399, 10p

مصطلحات موضوعية: WOMEN athletes, MALE athletes, PERCEPTION (Philosophy), CONSUMER behavior, WOMEN'S sports

المؤلفون: Yang, Pianpian¹ (AUTHOR) yangpianpian2008@szu.edu.cn, Jiang, Yufan² (AUTHOR) jyf76759804@163.com, Lin, Yuxi¹ (AUTHOR) yxl0000meu@gmail.com, Geng, Shuang¹ (AUTHOR) gs@szu.edu.cn, Wang, Rui¹ (AUTHOR) wangrui.2002@foxmail.com

المصدر: Industrial Management & Data Systems. 2024, Vol. 124 Issue 10, p2847-2869. 23p.

مصطلحات موضوعية: *CONSUMER attitudes, *CONSUMER education, PERCEPTION (Philosophy), MASS media influence, SOCIAL media

المؤلفون: Jin, Lawrence¹ (AUTHOR), Kenkel, Don² (AUTHOR) Dsk10@cornell.edu, Lovenheim, Michael² (AUTHOR), Mathios, Alan² (AUTHOR), Wang, Hua³ (AUTHOR)

المصدر: Economic Inquiry. Oct2024, Vol. 62 Issue 4, p1652-1678. 27p.

مصطلحات موضوعية: PERCEPTION (Philosophy), RISK perception, LUNG injuries, ELECTRONIC cigarettes, SMOKING

المؤلفون: Wang, Yijing¹ (AUTHOR) y.wang@eshcc.eur.nl, Laufer, Daniel² (AUTHOR), Ding, Jia³ (AUTHOR)

المصدر: Journal of Contingencies & Crisis Management. Sep2024, Vol. 32 Issue 3, p1-12. 12p.

مصطلحات موضوعية: *CONSUMER attitudes, *ORGANIZATIONAL effectiveness, *CORPORATE communications, PERCEPTION (Philosophy), RISK perception, ATTITUDE change (Psychology), CRISIS communication

المؤلفون: Lee, Hanna¹ (AUTHOR) hl20@mailbox.sc.edu, Xu, Yingjiao² (AUTHOR), Porterfield, Anne² (AUTHOR)

المصدر: Journal of Fashion Marketing & Management. 2024, Vol. 28 Issue 6, p1093-1112. 20p.

مصطلحات موضوعية: *CONVENIENCE sampling (Statistics), *CUSTOMER experience, *CONSUMERS, PERCEPTION (Philosophy), STRUCTURAL equation modeling

المؤلفون: Teichmann, Fabian Maximilian Johannes¹ (AUTHOR) teichmann@post.harvard.edu, Wittmann, Chiara¹ (AUTHOR) wittmann@teichmann-law.ch, Boticiu, Sonia Ruxandra¹ (AUTHOR) boticiu@teichmann-law.ch, Sergi, Bruno Sergio S.² (AUTHOR) bsergi@fas.harvard.edu

المصدر: Journal of Financial Crime. 2024, Vol. 31 Issue 6, p1320-1331. 12p.

مصطلحات موضوعية: *GREENWASHING, *FINANCIAL markets, PERCEPTION (Philosophy), TRUST, SOCIAL perception

المؤلفون: IONESCU, Ingrid-Maria¹ ingrid-maria.ionescu@s.unibuc.ro, ARDELEAN, Andreea¹ andreea.ardelean@faa.unibuc.ro

المصدر: Romanian Statistical Review. 2024, Issue 4, p78-96. 19p.

مصطلحات موضوعية: *ARTIFICIAL intelligence, PERCEPTION (Philosophy), STRUCTURAL equation modeling, TECHNOLOGY Acceptance Model, DEMOGRAPHIC characteristics, CHATBOTS