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1Dissertation/ Thesis
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2Dissertation/ Thesis
المؤلفون: Pechová, Pavlína
المساهمون: Velčovská, Šárka, Motyčková, Monika
مصطلحات موضوعية: Segmentace, potraviny, trh potravin, spotřebitelé, spotřebitelské chování, marketingový výzkum, Segmentation, food, food market, consumers, consumer behavior, marketing research
وصف الملف: 3796629 bytes; application/pdf
Relation: OSD002; http://hdl.handle.net/10084/149354; S2751; PEC0126_EKF_N0414A050001_2023
الاتاحة: http://hdl.handle.net/10084/149354
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3Academic Journal
المؤلفون: Gustafsson, Jon Petter, Pechová, Pavlina, Berggren, Dan
المصدر: Environmental Science & Technology ; volume 37, issue 12, page 2767-2774 ; ISSN 0013-936X 1520-5851
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4Dissertation/ Thesis
المؤلفون: Pechová, Pavlína
المساهمون: Zajarošová, Markéta, Skopalová, Dita
مصطلحات موضوعية: marketing, analýza konkurence, mystery shopping, mystery mailing, analýza prodejen, jízdní kola, competition analysis, store analysis, bicycles
وصف الملف: 3341632 bytes; application/pdf
Relation: OSD002; http://hdl.handle.net/10084/91120; S2751; PEC206_EKF_N6208_6208T062_2012
الاتاحة: http://hdl.handle.net/10084/91120
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5Dissertation/ Thesis
المؤلفون: Pechová, Pavlína
المساهمون: Skopal, Petr, Svobodová, Hana
مصطلحات موضوعية: Marketing, marketingová komunikace, reklamní kampaň, reklama, média, návrh, marketing communication, advertising campaign, advertisement, media, suggestion
وصف الملف: 4406192 bytes; application/pdf
Relation: OSD002; http://hdl.handle.net/10084/80615; S2751; PEC206_EKF_B6208_6208R062_2010
الاتاحة: http://hdl.handle.net/10084/80615
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6Electronic Resource
Additional Titles: Advertising Campaign Design for Bicycle Producer
المؤلفون: Skopal, Petr, Pechová, Pavlína