المؤلفون: Polman, Evan (AUTHOR) evan.polman@wisc.edu, Maglio, Sam J (AUTHOR)

المصدر: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p542-551. 10p.

مصطلحات موضوعية: *PRODUCT usage, *CONSUMER behavior, *NUDGE theory, *CONSUMERISM, *SUSTAINABLE consumption, ECONOMIC consumption & the environment

المؤلفون: Hochstein, Bryan, Voorhees, Clay, Johnson, Ross, McCoy, Neal, Mehrotra, Vijay

المصدر: Harvard Business Review; Jul/Aug2024, Vol. 102 Issue 4, p104-113, 10p, 3 Cartoon or Caricatures

مصطلحات موضوعية: BUSINESS-to-business transactions, CUSTOMER retention, CUSTOMER relations, PRODUCT usage, VALUE (Economics), DATA management, DATA analysis

المؤلفون: Sheehan, Daniel¹ (AUTHOR) dan.sheehan@uky.edu, Dommer, Sara Loughran² (AUTHOR)

المصدر: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1076-1092. 17p. 1 Diagram, 1 Chart, 5 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *VALUE (Economics), IDENTITY (Psychology), CONSUMPTION (Economics) & psychology, PERSONAL belongings, SELF

الشركة/الكيان: COCA-Cola Co. 003296175 KO

المؤلفون: Rizzo, Giovanni Luca Cascio, Berger, Jonah, Angelis, Matteo De, Pozharliev, Rumen

المصدر: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p810-825, 16p

مصطلحات موضوعية: INFLUENCER marketing, SENSES, LANGUAGE & languages, CONSUMER behavior, SOCIAL media, ADVERTISING endorsements, AUTHENTICITY (Philosophy), PRODUCT usage

المؤلفون: Nevskaya, Yulia (AUTHOR) yulia.nevskaya@wustl.edu, Albuquerque, Paulo (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p379-400. 22p. 4 Diagrams, 3 Charts, 3 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *PRODUCT management, *PRODUCTION (Economic theory), *NEW product development, HABIT, VIDEO games

المؤلفون: Wang, Yu-xi, Chen, Li-ping, Han, Jia-yin

المصدر: Education & Information Technologies; Sep2024, Vol. 29 Issue 13, p17097-17118, 22p

مصطلحات موضوعية: STRUCTURAL equation modeling, QUESTIONNAIRES, INVESTORS, PRODUCT usage segmentation, FACTOR analysis

المؤلفون: Gruner, Richard L.¹ (AUTHOR) richard.gruner@uwa.edu.au, Power, Damien^2,3 (AUTHOR)

المصدر: Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1060-1092. 33p. 1 Diagram, 4 Charts.

مصطلحات موضوعية: *CROWDSOURCING, *PRODUCT usage, *MASS media industry, *INNOVATIONS in business, *MARKETING research, CASE studies

المؤلفون: He, Shuguang¹ (AUTHOR), Zhang, Zhaomin¹ (AUTHOR), Zhang, Guohua¹ (AUTHOR) zgh_faw@163.com, He, Zhen¹ (AUTHOR)

المصدر: International Journal of Production Research. Dec2017, Vol. 55 Issue 23, p7058-7072. 15p. 1 Chart, 8 Graphs.

مصطلحات موضوعية: *WARRANTY, *PRODUCT usage, *DEMAND function, *ECONOMIC demand, *CONSUMERS, *COST analysis

المؤلفون: WU, FREEMAN¹ freemanw@asu.edu, SAMPER, ADRIANA² asamper@asu.edu, MORALES, ANDREA C.³ acmorales@asu.edu, FITZSIMONS, GAVAN J.⁴ gavan@duke.edu

المصدر: Journal of Consumer Research. Oct2017, Vol. 44 Issue 3, p651-672. 22p. 1 Color Photograph, 3 Charts, 2 Graphs, 1 Map.

مصطلحات موضوعية: *PRODUCT usage, *CONSUMER psychology, AESTHETICS, STRUGGLE, SELF-perception

المؤلفون: Markopoulos, Panos M.¹, Clemons, Eric K.²

المصدر: Journal of Management Information Systems. Fall2013, Vol. 30 Issue 2, p269-299. 31p. 1 Black and White Photograph, 1 Diagram, 3 Charts, 2 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *PRODUCT quality, *OPERATIONS research, *PRODUCT attributes, *PROBABILITY theory, *MARKETING models, *MARKETING strategy

المؤلفون: EVANGELIDIS, IOANNIS¹ ievangelidis@rsm.nl, LEVAV, JONATHAN² jlevav@stanford.edu

المصدر: Journal of Marketing Research (JMR). Dec2013, Vol. 50 Issue 6, p753-766. 14p. 2 Diagrams, 6 Charts, 1 Graph.

مصطلحات موضوعية: *PRODUCT usage, *PRODUCT management research, *CONSUMER preferences, *CONSUMER preferences research, *BRAND choice, *CONSUMER behavior, *PRODUCT acceptance, PSYCHOLOGY

المؤلفون: Ying-Ching Lin¹ yclin@mail.ndhu.edu.tw, Chang, Chiu-Chi Angela² changchiuchi@gmail.com

المصدر: Journal of Marketing. Sep2012, Vol. 76 Issue 5, p125-134. 10p. 1 Chart, 3 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *CONSUMER preferences research, *CONSUMER goods, *PRODUCT failure, GREEN products, CONSUMPTION (Economics) & psychology, ENVIRONMENTAL aspects

المؤلفون: Lakshmanan, Arun¹, Krishnan, H. Shanker²

المصدر: Journal of Marketing. Nov2011, Vol. 75 Issue 6, p105-123. 19p. 3 Diagrams, 3 Charts, 2 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *PRODUCT management research, *MARKETING management, *PRODUCT information management, *CONSUMER expertise, *MARKETING research

المؤلفون: HAMILTON, REBECCA W.¹ (AUTHOR) rhamilto@rhsmith.umd.edu, RATNER, REBECCA K.¹ (AUTHOR) rratner@rhsmith.umd.edu, THOMPSON, DEBORA V.² (AUTHOR) dvt@georgetown.edu

المصدر: Journal of Consumer Research. Apr2011, Vol. 37 Issue 6, p1079-1094. 16p. 2 Black and White Photographs, 5 Charts, 1 Graph.

مصطلحات موضوعية: *NEW product development, *PRODUCT usage, *CONSUMER behavior, *WILLINGNESS to pay, *COMMERCIAL products, *VALUE (Economics)

المؤلفون: LAKSHMANAN, ARUN¹ (AUTHOR) alakshma@buffalo.edu, LINDSEY, CHARLES D.¹ (AUTHOR) clindsey@buffalo.edu, KRISHNAN, H. SHANKER (AUTHOR)

المصدر: Journal of Consumer Research. Dec2010, Vol. 37 Issue 4, p599-613. 15p. 1 Diagram, 1 Graph.

مصطلحات موضوعية: *CONSUMER goods, *PRODUCT usage, *CONSUMER education, *CONSUMER expertise, *CONSUMER research, LEARNING

المؤلفون: Moore, Elizabeth S.¹ elizabeth.moore.96@nd.edu, Lutz, Richard J.²

المصدر: Journal of Consumer Research. Jun2000, Vol. 27 Issue 1, p31-48. 18p. 1 Diagram, 3 Charts.

مصطلحات موضوعية: *PRODUCT usage, *INFORMATION-seeking behavior, *INTERVIEWING, *ADVERTISING, *ADVERTISING effectiveness, *CHILD consumers, TELEVISION advertising & children, RESEARCH methodology, CHILDREN

مصطلحات جغرافية: UNITED States

المؤلفون: GOODMAN, JOSEPH K.¹ goodman@wustl.edu, IRMAK, CAGLAR² caglar.irmak@moore.sc.edu

المصدر: Journal of Marketing Research (JMR). Feb2013, Vol. 50 Issue 1, p44-54. 11p. 1 Chart, 3 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *CONSUMER preferences, *PRODUCT management research, *PRODUCT attributes, CONSUMPTION (Economics) & psychology, CONSUMER behavior research

المؤلفون: Zhu, Meng¹, Billeter, Darron M², Inman, J. Jeffrey³

المصدر: Journal of Marketing Research (JMR). Feb2012, Vol. 49 Issue 1, p26-38. 13p. 3 Graphs.

مصطلحات موضوعية: *ADVERTISING, *PRODUCT usage, *MARKETING, *SALES forecasting, *CONSUMPTION (Economics), *CUSTOMER relations

المؤلفون: Koukova, Nevena T¹, Kannan, P.K², Kirmani, Amna³

المصدر: Journal of Marketing Research (JMR). Feb2012, Vol. 49 Issue 1, p100-114. 15p. 1 Diagram, 4 Charts.

مصطلحات موضوعية: *PRODUCT usage, *MARKETING research, *CONSUMER preferences, *PRODUCT quality, *TECHNOLOGICAL innovations, *CONSUMERS, *ECONOMICS, *MARKETING

المؤلفون: Ding, Min¹, Hauser, John R², Dong, Songting³, Dzyabura, Daria⁴, Yang, Zhilin⁵, Su, Chenting⁵, Gaskin, Steven P⁶

المصدر: Journal of Marketing Research (JMR). Feb2011, Vol. 48 Issue 1, p116-127. 12p. 3 Charts.

مصطلحات موضوعية: *PRODUCT usage, *PRODUCT management research, *CONSUMER preferences, *MARKETING management, *DECISION making, CONSUMER behavior research