المؤلفون: Weisskopf, Christian^1,2 (AUTHOR) c.weisskopf@dshs-koeln.de, Uhrich, Sebastian¹ (AUTHOR)

المصدر: Journal of Sport Management. Jul2024, Vol. 38 Issue 4, p271-286. 16p.

مصطلحات موضوعية: *PRODUCT positioning, *ATHLETIC leagues, *SPORTS marketing, *INTERNATIONAL markets, *BRAND integration, *BRAND image

الشركة/الكيان: NATIONAL Football League

المؤلفون: Haarmann, Jens¹ Jens.haarmann@zhaw.ch, Holler, Manuel² Manuel.holler@zhaw.ch

المصدر: Marketing Review St. Gallen. 2024, Issue 6, p28-35. 8p.

مصطلحات موضوعية: *PRODUCT positioning, *MARKET potential, *MARKET positioning, MEDICAL equipment, DIGITAL health

Alternate Title: Diskutiert am Use Case Markenpositionierung.

المؤلفون: Baumgarth, Carsten¹ carsten.baumgarth@hwr-berlin.de, Schmidt, Steffen² steffen.schmidt@conceptm.ai

المصدر: Transfer: Zeitschrift für Kommunikation & Markenmanagement. Nov2024, Vol. 70 Issue 4, p24-29. 6p.

مصطلحات موضوعية: *PRODUCT positioning, *ARTIFICIAL intelligence, *EXPERTISE, *BRAND name products, DOG food

المؤلفون: Corciolani, Matteo¹ (AUTHOR) matteo.corciolani@unipi.it

المصدر: International Marketing Review. 2024, Vol. 41 Issue 6, p1161-1189. 29p.

مصطلحات موضوعية: *CONSUMERISM, *PRODUCT positioning, *CONSUMER culture theory, PERCEPTION (Philosophy), ROCK groups

المؤلفون: Ho, Cony Ming‐Shen¹ (AUTHOR) cony.ho@nau.edu

المصدر: Journal of Consumer Behaviour. Sep2024, Vol. 23 Issue 5, p2637-2649. 13p.

مصطلحات موضوعية: *CAMPAIGN funds, *PRODUCT positioning, POLITICAL campaigns, ELECTION forecasting, POLITICAL doctrines

المؤلفون: Cyrill, Melissa¹, Bhardwaj, Naina²

المصدر: India Briefing. Sep2024, Issue 61, p16-23. 7p.

مصطلحات موضوعية: *SERVICE industries, *PRODUCT positioning, *CUSTOMER loyalty, MARKETPLACES, SUCCESS

المؤلفون: Mai To, Anh¹ (AUTHOR), Mindzak, Michael¹ (AUTHOR), Thongpapanl, Narongsak^2,3 (AUTHOR) nthongpa@brocku.ca, Mindzak, Justin⁴ (AUTHOR)

المصدر: Journal of Marketing for Higher Education. Jul-Dec2024, Vol. 34 Issue 2, p946-966. 21p.

مصطلحات موضوعية: *SOCIAL media in marketing, *PRODUCT positioning, *UNIVERSITIES & colleges, *BRAND differentiation, *REGRESSION analysis

المؤلفون: Lin, Shuang¹ (AUTHOR), Xu, Shuangyu² (AUTHOR), Liu, Yue³ (AUTHOR) laceyleo@hotmail.com, Zhang, Liyin⁴ (AUTHOR)

المصدر: Journal of Vacation Marketing. Jul2024, Vol. 30 Issue 3, p599-614. 16p.

مصطلحات موضوعية: *PRODUCT positioning, *BUSINESS success, *MARKETING strategy, *CLUSTER analysis (Statistics), *MARKETING research, DESTINATION image (Tourism), TOURIST attractions

المؤلفون: Yilin Fang, Zhiyao Li, Siwei Wang, Xinwei Lu

المصدر: International Journal of Production Research; 2024, Vol. 62 Issue 11, p3872-3889, 18p

مصطلحات موضوعية: OPTIMIZATION algorithms, ROBOTIC path planning, INTEGER programming, BUDGET, PRODUCT positioning

المؤلفون: O'Rourke, Anne-Maree¹ (AUTHOR) a.orourke@business.uq.edu.au, Carrillat, François A.² (AUTHOR), Wang, Paul Z.³ (AUTHOR)

المصدر: Journal of Marketing Management. Mar2022, Vol. 38 Issue 3/4, p369-397. 29p. 1 Diagram, 8 Charts.

مصطلحات موضوعية: *BRAND differentiation, *PRODUCT positioning, *BRANDING (Marketing), *CONSUMER confidence, *INVESTOR confidence, CONFIDENCE

Alternate Title: Brand positioning in the fried chicken industry in the city of Cochabamba.

المؤلفون: Treviño Montaño, Maria Nicole¹ nicole_7538@hotmail.com, La Fuente Cardona, Sonia Daniela² slafuente@ucb.edu.bo, Ruiz Andia, Rodrigo³ rruiza@univalle.edu, Rojas Ortuño, Liziel Karina³ lrojaso@univalle.edu

المصدر: Perpectivas. may2024, Issue 53, p107-130. 24p.

مصطلحات موضوعية: *PRODUCT positioning, *CUSTOMER relations, *BRAND name products, *CONSUMERS, CHICKENS

المؤلفون: Motsi, Terence¹ (AUTHOR) motsite@earlham.edu

المصدر: Journal of Marketing Theory & Practice. Spring2024, Vol. 32 Issue 2, p251-269. 19p.

مصطلحات موضوعية: *PRODUCT positioning, *EVENT marketing, *EXPECTANCY theories, *MULTIVARIATE analysis, *SERVICE industries, *BRAND name products

المصدر: Allgemeine Fleischer Zeitung. 12/11/2024 NEW MEAT 6, p18-23. 6p.

مصطلحات موضوعية: *PRODUCT positioning, *BRAND name products, COUNTRIES

المؤلفون: CROSS, JASON (AUTHOR)

المصدر: Macworld - Digital Edition. Sep2024, Vol. 41 Issue 9, p42-44. 3p. 2 Color Photographs.

مصطلحات موضوعية: *PRODUCT positioning, *PRICES, *GAMBLING, BODY size, IPHONE (Smartphone)

المؤلفون: Ismoilov, Bobir¹ (AUTHOR) koliya22@rambler.ru, Khamrakulov, Gafurjan¹ (AUTHOR), Mukhamedova, Shokhista¹ (AUTHOR), Djumaniyozova, Malokhat¹ (AUTHOR)

المصدر: AIP Conference Proceedings. 2024, Vol. 3045 Issue 1, p1-9. 9p.

مصطلحات موضوعية: *ECONOMIC activity, *PRODUCT positioning

مصطلحات جغرافية: UZBEKISTAN

المؤلفون: Umashankar, Nita, Grewal, Dhruv, Guha, Abhijit, Bohling, Timothy R.

المصدر: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p

مصطلحات موضوعية: WORK-life balance, MARKETING, SOCIAL media, CONSUMERS, INTERNET advertising, PRODUCT positioning

المؤلفون: Blankson, Charles¹ (AUTHOR) Charles.Blankson@unt.edu, Enyinda, Chris I.² (AUTHOR) i.enyinda@ajman.ac.ae, Fadahunsi, Akinola² (AUTHOR) a.fadahunsi@ajman.ac.ae

المصدر: Industrial Marketing Management. Jan2024, Vol. 116, pA4-A7. 4p.

مصطلحات موضوعية: *PRODUCT positioning, *BRANDING (Marketing)

Alternate Title: UN ESTUDIO SOBRE CÓMO EL POSICIONAMIENTO DE MARCA AYUDA AL NEGOCIO A DESTACARSE DISTINTIVAMENTE EN UN MERCADO SATURADO: UN ESTUDIO CON REFERENCIA A SUPERMERCADOS SELECCIONADOS.
UM ESTUDO SOBRE COMO O POSICIONAMENTO DA MARCA AJUDA O NEGÓCIO A SE DESTACAR DISTINTAMENTE EM MERCADO SATURADO: UM ESTUDO COM REFERÊNCIA A SUPERMERCADOS SELECIONADOS.

المؤلفون: Sanapala, Gopal Krishna¹ sanapalagopal9@gmail.com, Nzeku, Sandile Gilbert¹ masandinzeku@gmail.com, Mohan, V. Krishna² vkmohan1958@gmail.com

المصدر: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 11, p1-11. 11p.

مصطلحات موضوعية: *PRODUCT positioning, *CUSTOMER retention, *MARKETING, *CONSUMER behavior, *SUPERMARKETS, *MARKETING management

المؤلفون: Ebina, Takeshi¹ (AUTHOR) ebina@meiji.ac.jp, Nishide, Katsumasa² (AUTHOR)

المصدر: Annals of Operations Research. Jan2024, Vol. 332 Issue 1-3, p277-301. 25p.

مصطلحات موضوعية: *PRODUCT positioning, *DIRECT costing, *INDUSTRIAL costs, *DISCOUNT prices, *CONSUMERS, *CONSUMER preferences, *DUOPOLIES

المؤلفون: Behrens, Anton¹ (AUTHOR) a.behrens@dshs-koeln.de, Yang, Yanxiang² (AUTHOR), Uhrich, Sebastian¹ (AUTHOR)

المصدر: Journal of Sport Management. Mar2022, Vol. 36 Issue 2, p105-117. 13p. 1 Diagram, 1 Chart.

مصطلحات موضوعية: *PRODUCT positioning, *SPORTS teams, *TEAM sports, *CONSUMER attitudes, *CONSUMER behavior

مصطلحات جغرافية: CHINA, GERMANY