المؤلفون: Francioni, Barbara, Curina, Ilaria, Hegner, Sabrina M., Cioppi, Marco, Pencarelli, Tonino

المصدر: British Food Journal, 2022, Vol. 124, Issue 13, pp. 501-519.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/BFJ-10-2021-1160

المؤلفون: Pereira, Alicia Januário

المساهمون: Souto, Daniela Langaro da Silva do, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Brand activism, Perceived brand authenticity (PBA), Authenticity dimensions, Consumers’ attitudes, Brand fit, Brand advocacy, Overall brand equity, Ativismo de marca, Autenticidade percecionada da marca, Dimensões da autenticidade, Atitudes dos consumidores, Fit da marca, Avogacia da marca, Capital próprio da marca, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/41412

المؤلفون: Como, Fabrizio

مصطلحات موضوعية: Brand activism, Perceived political orientation (PPO), Brand advocacy, Brand attitude, Overall brand equity (OBE), Ativismo de marca, Perceção da orientação política, Defesa da marca, Atitude de marca, Valor global da marca

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/24209

المؤلفون: Rodrigues, Sónia, Correia, Ricardo, Gonçalves, Ramiro Manuel, Branco, Frederico, Martins, José

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: e-marketing, Tourism destination sustainability, Rural tourism, Overall brand equity, Intention to visit

وصف الملف: application/pdf

Relation: Rodrigues, Sónia; Correia, Ricardo; Gonçalves, Ramiro Manuel Ramos Moreira; Branco, Frederico; Martins, José (2022). e-marketing influence on rural tourism destination sustainability: a conceptual approach. In 10th World Conference on Information Systems and Technologies, WorldCIST 2022. p. 449-461. ISBN 978-3-031-04828-9; 2367-3370

الاتاحة: http://hdl.handle.net/10198/25598

المؤلفون: Tran Tien Khoa, Nguyen Van Phuong, Trinh Vu Anh Thi, Nguyen Thi Minh Nguyet, Tran Van Dien, Do Thi Sa Huynh

المصدر: Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 10, Iss 1, Pp 18-36 (2020)

مصطلحات موضوعية: brand equity dimensions, overall brand equity, purchase intention, word of mouth, Economic theory. Demography, HB1-3840

وصف الملف: electronic resource

Relation: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/217; https://doaj.org/toc/2734-9314; https://doaj.org/toc/2734-9586

URL الوصول: https://doaj.org/article/68d769656c3a4f008d55cb20538af7a4

المؤلفون: Resende, Inês Santos

المساهمون: Santos, Nuno Miguel Foirtes Fonseca, Repositório Comum

مصطلحات موضوعية: brand equity, overall brand equity, satisfação, experiência com a marca, qualidade de serviço em loja, consumer-based brand equity, satisfaction, brand experience, service quality in store

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.26/33035

المؤلفون: Sadek, Heba Hassan

مصطلحات موضوعية: 332.1, brand equity, overall brand equity, CBBE dimensions, marketing communication tools, banking sector, customer perspective

URL الوصول: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.683713

المؤلفون: SANTOSO, DENNIS, PRASASTYO, KLEMENS WEDANAJI

المصدر: E-Jurnal Manajemen Trisakti School of Management (TSM); Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM); 9-18 ; 2775-8370

مصطلحات موضوعية: Perceived quality, brand awareness, brand loyalty, overall brand equity

وصف الملف: application/pdf

Relation: https://jurnaltsm.id/index.php/EJMTSM/article/view/976/615; https://jurnaltsm.id/index.php/EJMTSM/article/view/976

الاتاحة: https://jurnaltsm.id/index.php/EJMTSM/article/view/976

المؤلفون: Schivinski, B., Langaro, D., Fernandes, T., Guzmán, F.

مصطلحات موضوعية: Functional brand image, Hedonic brand image, Overall brand equity, Consumer brand engagement, COBRAs, AIRBNB

Relation: http://hdl.handle.net/10071/21999

الاتاحة: http://hdl.handle.net/10071/21999
https://doi.org/10.1057/s41262-020-00207-5

المؤلفون: Šerić, Maja

المصدر: European Journal of Marketing, 2017, Vol. 51, Issue 3, pp. 646-667.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-08-2015-0613

المؤلفون: Sumardi, Arwini

المصدر: Media Riset Bisnis & Manajemen; Vol. 18 No. 2 (2018): Media Riset Bisnis & Manajemen; 100-110 ; 2442-9716 ; 1411-884X

مصطلحات موضوعية: Brand Awareness, Perceive Quality, Brand Association, Brand Loyalty, Overall Brand Equity, Purchase Intentions, WOM

وصف الملف: application/pdf

Relation: https://trijurnal.trisakti.ac.id/index.php/mrbm/article/view/5002/4228; https://trijurnal.trisakti.ac.id/index.php/mrbm/article/view/5002

الاتاحة: https://trijurnal.trisakti.ac.id/index.php/mrbm/article/view/5002
https://doi.org/10.25105/mrbm.v18i2.5002

المؤلفون: Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi, Tonino Pencarelli

مصطلحات موضوعية: Country of origin image, Overall brand equity, Word-of-mouth, Business, Management and Accounting (miscellaneous), Brand awareness/associations, Overall brand equity dimensions, Brand distinctiveness, Brewing sector, Country of origin image, Word-of-mouth, Brand distinctiveness, Brand awareness/associations, Perceived quality, Brand loyalty, Overall brand equity, Overall brand equity dimensions, Brewing sector, Perceived quality, Brand loyalty, Food Science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d98125d66e4456ba535d795c33781f3
https://www.emerald.com/insight/content/doi/10.1108/BFJ-10-2021-1160/full/html

المؤلفون: Souza, Gabriela Prado Ocampos de, Freire, Otávio Bandeira De Lamônica, Garçon, Márcia Maria, Amaral, Augusto Carlos Patti do

المصدر: Desafio Online; v. 5 n. 3 (2017) ; 2317-949X

مصطلحات موضوعية: Overall Brand Equity, Responsabilidade Social Corporativa, Recomendação, Custo de Mudança, Setor Hospitalar, Marketing

وصف الملف: application/pdf

Relation: https://periodicos.ufms.br/index.php/deson/article/view/4977/3951; https://periodicos.ufms.br/index.php/deson/article/view/4977

الاتاحة: https://periodicos.ufms.br/index.php/deson/article/view/4977

المؤلفون: Sónia Rodrigues, Ricardo Correia, Ramiro Gonçalves, Frederico Branco, José Martins

المصدر: Information Systems and Technologies ISBN: 9783031048289

مصطلحات موضوعية: Overall brand equity, Tourism destination sustainability, Intention to visit, e-marketing, Rural tourism

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0ad500223a4fead42e1ba4268f98bf9e
http://hdl.handle.net/10198/25598

المؤلفون: Bruno Schivinski, Daniela Langaro, Teresa Fernandes, Francisco Guzmán

مصطلحات موضوعية: Marketing communications, Communication studies, AIRBNB, COBRAs, Consumer brand engagement, Functional brand image, Hedonic brand image, Overall brand equity

Relation: 10779/rmit.27521079.v1; https://figshare.com/articles/journal_contribution/Social_media_brand_engagement_in_the_context_of_collaborative_consumption_the_case_of_AIRBNB/27521079

الاتاحة: https://figshare.com/articles/journal_contribution/Social_media_brand_engagement_in_the_context_of_collaborative_consumption_the_case_of_AIRBNB/27521079

المؤلفون: Vesile Özçifçi

المصدر: Volume: 3, Issue: 4 1164-1177
International Journal of Social Sciences and Education Research

مصطلحات موضوعية: Brand Equity,Overall Brand Equity,Purchase Intention,Structural Equation Modelling, business.industry, Brand awareness, Advertising, Affect (psychology), Structural equation modeling, Brand loyalty, Perceived quality, Brand management, Social, Brand extension, Brand equity, Marketing, Psychology, business, Sosyal

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e11c78b6eed1a8a2e5ef0853c136b3ce
https://doi.org/10.24289/ijsser.319844

المؤلفون: Teresa Fernandes, Francisco Guzmán, Daniela Langaro, Bruno Schivinski

المساهمون: Faculdade de Economia

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Journal of Brand Management

مصطلحات موضوعية: Strategy and Management, Context (language use), Functional brand image, Social sciences, Brand engagement, Hedonic brand image, Consumer brand engagement, Sharing economy, 0502 economics and business, Social media, Brand equity, ComputingMilieux_MISCELLANEOUS, Marketing, Consumption (economics), business.industry, 05 social sciences, Advertising, Hospitality industry, Social sciences, Social sciences, Ciências sociais, Brand management, Overall brand equity, COBRAs, Ciências Sociais, Ciências sociais, AIRBNB, 050211 marketing, Original Article, business, 050203 business & management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2a039a866c89206488a32255cd79766

المؤلفون: Resende, Inês Santos

المساهمون: Santos, Nuno Miguel Foirtes Fonseca

المصدر: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP

مصطلحات موضوعية: brand equity, brand experience, overall brand equity, consumer-based brand equity, satisfaction, satisfação, qualidade de serviço em loja, service quality in store, experiência com a marca

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::61cb29a17d773a265aac647f9620418d
https://hdl.handle.net/10400.26/33035

المؤلفون: Santos, Pedro Tiago Rodrigues

المساهمون: Coelho, Arnaldo Fernandes Matos

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
CIÊNCIAVITAE

مصطلحات موضوعية: Overall Brand Equity, Marketing Digital, Digital Marketing, Purchase Intention, Redes Sociais, Intenção de Compra, Social Media, Word-of-Mouth

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::45ba801114ae50719add74a5c2f96ef8

المؤلفون: Mohammad Reza Hamidizadeh, Mohammad Reza karimi Alavije, Morteza Rezaee

المصدر: Central European Business Review, Vol 3, Iss 3, Pp 46-53 (2014)

مصطلحات موضوعية: Overall Brand Equity, Partial Least Squares Structural Equation Modeling (PLS-SEM), Management of Technology and Innovation, Strategy and Management, Perceived Business Ethicality (PBE), lcsh:Business, Business and International Management, lcsh:HF5001-6182, Brand Personality Dimensions

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2a006b2de660565b79a10a3446bb486c
https://doi.org/10.18267/j.cebr.93