يعرض 1 - 20 نتائج من 140 نتيجة بحث عن '"Osei-Frimpong, Kofi"', وقت الاستعلام: 0.56s تنقيح النتائج
  1. 1
    Academic Journal
    What keeps me engaging? A study of consumers' continuous social media brand engagement practices

    المؤلفون: Osei-Frimpong, Kofi, Appiah Otoo, Brigid A., McLean, Graeme, Islam, Nazrul, Soga, Lebene Richmond

    المصدر: Information Technology & People, 2022, Vol. 36, Issue 6, pp. 2440-2468.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ITP-11-2021-0850

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  2. 2
    Dissertation/ Thesis
    An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach

    المؤلفون: Osei-Frimpong, Kofi

    مصطلحات موضوعية: 381

    الاتاحة: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.665232

    View record in Networked Digital Library of Theses & Dissertations

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  3. 3
    Academic Journal
    Examining the influence of virtual reality tourism on consumers' subjective wellbeing

    المؤلفون: McLean, Graeme, AlYahya, Mansour, Barhorst, Jennifer B., Osei-Frimpong, Kofi

    مصطلحات موضوعية: Recreation Leisure

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/84018/7/McLean_etal_TMP_2023_Examining_the_influence_of_virtual_reality_tourism_on_consumerss_subjective_wellbeing.pdf; McLean, Graeme and AlYahya, Mansour and Barhorst, Jennifer B. and Osei-Frimpong, Kofi (2023 ) Examining the influence of virtual reality tourism on consumers' subjective wellbeing. Tourism Management Perspectives , 46. 101088. ISSN 2211-9744

    الاتاحة: https://strathprints.strath.ac.uk/84018/
    https://strathprints.strath.ac.uk/84018/7/McLean_etal_TMP_2023_Examining_the_influence_of_virtual_reality_tourism_on_consumerss_subjective_wellbeing.pdf
    https://doi.org/10.1016/j.tmp.2023.101088

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  4. 4
    Academic Journal
    Social media brand engagement practices : Examining the role of consumer brand knowledge, social pressure, social relatedness, and brand trust

    المؤلفون: Osei-Frimpong, Kofi, McLean, Graeme, Famiyeh, Samuel

    المصدر: Information Technology & People, 2019, Vol. 33, Issue 4, pp. 1235-1254.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ITP-05-2018-0220

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  5. 5
    Academic Journal
    How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions : The role of human touch

    المؤلفون: McLean, Graeme, Osei-Frimpong, Kofi, Wilson, Alan, Pitardi, Valentina

    المصدر: International Journal of Contemporary Hospitality Management, 2020, Vol. 32, Issue 5, pp. 1795-1812.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJCHM-07-2019-0605

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  6. 6
    Book
    Social Media Marketing Strategy

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 27-73 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-2

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  7. 7
    Book
    Social Media Marketing Management ; How to Penetrate Emerging Markets and Expand Your Customer Base

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: ISBN 9781003307457.

    الاتاحة: http://dx.doi.org/10.4324/9781003307457

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  8. 8
    Book
    Sociocultural and Ethical Aspects of Social Media Marketing

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 196-208 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-8

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  9. 9
    Book
    Ethical, Social, and Legal Issues in M-Commerce

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 176-195 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-7

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  10. 10
    Book
    Social Media Marketing in Africa and Other Emerging Economies

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 1-26 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-1

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  11. 11
    Book
    Social Networking Sites: A Focus on Mobile Marketing Strategies

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 133-154 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-5

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  12. 12
    Book
    Social Commerce

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 74-106 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-3

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  13. 13
    Book
    Foundations of Mobile Commerce: A Gateway to Engaging in Emerging Markets

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 155-175 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-6

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  14. 14
    Book
    Mobile Ecosystems and Apps in Social Media Marketing

    المؤلفون: Hinson, Robert E., Mhlanga, David, Osei-Frimpong, Kofi, Doe, Joshua

    المصدر: Social Media Marketing Management ; page 107-132 ; ISBN 9781003307457

    الاتاحة: http://dx.doi.org/10.4324/9781003307457-4

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  15. 15
    Academic Journal
    What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement

    المؤلفون: Osei-Frimpong, Kofi, McLean, Graeme, Appiah Otoo, Brigid, Nazrul, Islam

    مصطلحات موضوعية: Marketing. Distribution of products

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/80050/1/Osei_Frimpong_etal_JBR_2022_What_drives_me_there_The_interplay_of.pdf; https://strathprints.strath.ac.uk/80050/7/1-s2.0-S0148296322002958-main.pdf; Osei-Frimpong, Kofi and McLean, Graeme and Appiah Otoo, Brigid and Nazrul, Islam (2022 ) What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement. Journal of Business Research , 146. pp. 288-307. ISSN 0148-2963

    الاتاحة: https://strathprints.strath.ac.uk/80050/
    https://strathprints.strath.ac.uk/80050/1/Osei_Frimpong_etal_JBR_2022_What_drives_me_there_The_interplay_of.pdf
    https://doi.org/10.1016/j.jbusres.2022.03.057

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  16. 16
    Academic Journal
    Understanding consumer motivations in online social brand engagement participation : Implications for retailers

    المؤلفون: Osei-Frimpong, Kofi

    المصدر: International Journal of Retail & Distribution Management, 2019, Vol. 47, Issue 5, pp. 511-529.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-08-2018-0151

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  17. 17
    Academic Journal
    THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION : AN EMERGING MARKET PERSPECTIVE

    المؤلفون: Osei-Frimpong, Kofi, Donkor, Georgina, Owusu-Frimpong, Nana

    المصدر: Journal of Marketing Theory and Practice, 2019 Jan 01. 27(1), 103-121.

    URL الوصول: https://www.jstor.org/stable/48542724


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  18. 18
    Academic Journal
    Does the Perceived Privacy Risk of AI Matter? A Longitudinal Study of the Drivers of the Continuous Use of Intelligent Voice Assistants

    المؤلفون: Appiah Otoo, Brigid, Osei-Frimpong, Kofi

    المصدر: AMCIS 2024 TREOs

    وصف الملف: application/pdf

    Relation: https://aisel.aisnet.org/treos_amcis2024/88; https://aisel.aisnet.org/context/treos_amcis2024/article/1087/viewcontent/1339_doc.pdf

    الاتاحة: https://aisel.aisnet.org/treos_amcis2024/88
    https://aisel.aisnet.org/context/treos_amcis2024/article/1087/viewcontent/1339_doc.pdf

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  19. 19
    Academic Journal
    How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective

    المؤلفون: Osei Frimpong, Kofi, Owusu Frimpong, Nana, Tarnanidis, Theodore, Papathanasiou, Jason

    المصدر: International Journal of Information and Decision Sciences ; volume 16, issue 2, page 109-133 ; ISSN 1756-7017 1756-7025

    الاتاحة: http://dx.doi.org/10.1504/ijids.2024.10065121
    http://www.inderscienceonline.com/doi/full/10.1504/IJIDS.2024.10065121

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  20. 20
    Academic Journal
    Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

    المؤلفون: McLean, Graeme, Osei-Frimpong, Kofi, Barhorst, Jennifer

    مصطلحات موضوعية: Computer software

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/75134/1/McLean_etal_JBR_2021_Alexa_do_voice_assistants_influence_consumer_brand_engagement.pdf; McLean, Graeme and Osei-Frimpong, Kofi and Barhorst, Jennifer (2021 ) Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research , 124. pp. 312-328. 124. ISSN 0148-2963

    الاتاحة: https://strathprints.strath.ac.uk/75134/
    https://strathprints.strath.ac.uk/75134/1/McLean_etal_JBR_2021_Alexa_do_voice_assistants_influence_consumer_brand_engagement.pdf
    https://doi.org/10.1016/j.jbusres.2020.11.045

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