يعرض 1 - 20 نتائج من 340 نتيجة بحث عن '"Orth, Ulrich R."', وقت الاستعلام: 0.60s تنقيح النتائج
  1. 1
    Academic Journal
    Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors

    المؤلفون: Meyer, Caroline, Albert, Bente Henrike, Rose, Gregory, Orth, Ulrich R.

    المصدر: European Journal of Marketing, 2024, Vol. 58, Issue 5, pp. 1177-1206.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-06-2021-0417

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
  2. 2
    Academic Journal
    Brand heritage on Twitter: a text-mining stereotype content perspective

    المؤلفون: Mähnert, Lydia, Meyer, Caroline, Orth, Ulrich R., Rose, Gregory M.

    المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 3, pp. 370-384.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2023-4612

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
  3. 3
    Academic Journal
    Consumer response to visual harmony: When is a gender difference not a gender difference?

    المؤلفون: Nickel, Kristina1 (AUTHOR) kristina.nickel@bwl.uni-kiel.de, Orth, Ulrich R.1 (AUTHOR), Kumar, Minu2 (AUTHOR)

    المصدر: Journal of Marketing Communications. Jan2025, p1-28. 28p. 4 Illustrations.

    مصطلحات موضوعية: *CONSUMER preferences, *CONSUMER behavior, SELF-deception, GENDER differences (Sociology), SOCIAL desirability


    أضف إلى المفضلة
  4. 4
    Academic Journal
    Beyond society's desire for a slowed‐down temporal experience: Toward a nomological network of individuals' need‐for deceleration

    المؤلفون: Sager, Anna‐Lena, Timm, Jule, Hoffmann, Stefan, Orth, Ulrich R.

    مصطلحات موضوعية: ddc:650, life satisfaction, motivation, need‐for‐deceleration, personality architecture, self, well‐being, work‐life‐balance

    Relation: Journal: Psychology & Marketing; Volume: 40; Year: 2023; Issue: 10; Pages: 1933-1952; Hoboken, NJ: Wiley; https://hdl.handle.net/10419/288134

    الاتاحة: https://hdl.handle.net/10419/288134
    https://doi.org/10.1002/mar.21879

    View record in BASE

    أضف إلى المفضلة
  5. 5
    Academic Journal
    Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion

    المؤلفون: Lasarov, Wassili, Orth, Ulrich, R, Wirtz, Jochen, Holm, Mirjam

    المساهمون: Audencia Business School, Christian-Albrechts-Universität zu Kiel = Christian-Albrechts University of Kiel = Université Christian-Albrechts de Kiel (CAU), National University of Singapore (NUS), mindline GmbH

    المصدر: ISSN: 0148-2963 ; Journal of Business Research ; https://audencia.hal.science/hal-04184517 ; Journal of Business Research, 2023, 168, pp.114201. ⟨10.1016/j.jbusres.2023.114201⟩.

    مصطلحات موضوعية: Dominance, Nonverbal communication, Competence, Warmth, Persuasion, [SHS.GESTION]Humanities and Social Sciences/Business administration

    Relation: hal-04184517; https://audencia.hal.science/hal-04184517; https://audencia.hal.science/hal-04184517/document; https://audencia.hal.science/hal-04184517/file/Lasarov_et_al_NonverbalDominance.pdf

    الاتاحة: https://audencia.hal.science/hal-04184517
    https://audencia.hal.science/hal-04184517/document
    https://audencia.hal.science/hal-04184517/file/Lasarov_et_al_NonverbalDominance.pdf
    https://doi.org/10.1016/j.jbusres.2023.114201

    View record in BASE

    أضف إلى المفضلة
  6. 6
    Academic Journal
    The role of discrete positive emotions in consumer response to place-of-origin

    المؤلفون: Orth, Ulrich R., Crouch, Roberta Carolyn, Bruwer, Johan, Cohen, Justin

    المصدر: European Journal of Marketing, 2020, Vol. 54, Issue 4, pp. 909-934.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-05-2018-0353

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
  7. 7
    Academic Journal
    When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response

    المؤلفون: Deuchert, Ina-Linda, Böhm, Rebekka, Meyer, Caroline, Orth, Ulrich R.

    المصدر: Journal of Macromarketing ; ISSN 0276-1467 1552-6534

    الاتاحة: http://dx.doi.org/10.1177/02761467241235558
    http://journals.sagepub.com/doi/pdf/10.1177/02761467241235558
    http://journals.sagepub.com/doi/full-xml/10.1177/02761467241235558

    View record in BASE

    أضف إلى المفضلة
  8. 8
    Academic Journal
    Understanding German Consumers' Intention to Adopt COVID-19 Infection Prevention Measures: A Moral Decoupling Perspective.

    المؤلفون: Böhm, Rebekka A.1 (AUTHOR), Orth, Ulrich R.1 (AUTHOR) uorth@ae.uni-kiel.de

    المصدر: Business & Society. Apr2024, Vol. 63 Issue 4, p988-1029. 42p.

    مصطلحات موضوعية: *COVID-19, *CONSUMER behavior, INFECTION prevention, PSYCHOLOGICAL reactance, SOCIAL distancing, GOVERNORS

    مصطلحات جغرافية: GERMANY


    أضف إلى المفضلة
  9. 9
    Academic Journal
    Through the lens of self-construal : Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals

    المؤلفون: Haberstroh, Kristina, Orth, Ulrich R., Bouzdine-Chameeva, Tatiana, Cohen, Justin, Maria Corsi, Armando, Crouch, Roberta, De Marchi, Renata

    المصدر: International Marketing Review, 2018, Vol. 35, Issue 3, pp. 429-457.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-12-2015-0283

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
  10. 10
    Academic Journal
    Consumer Response to Sex Role Portrayals in Advertisements: Effects of Incongruity and Prejudices on Emotions and Attitudes

    المؤلفون: Orth, Ulrich R., Holancova, Denisa

    المصدر: Journal of Advertising, 2003 Dec 01. 32(4), 77-89.

    URL الوصول: https://www.jstor.org/stable/4622181

    Full Text Finder

    أضف إلى المفضلة
  11. 11
    Book
    “I” Value Contrast, but “We” Appreciate Harmony

    المؤلفون: Haberstroh, Kristina, Orth, Ulrich R.

    المصدر: Consumer Social Values ; page 50-69 ; ISBN 9781315283739

    الاتاحة: http://dx.doi.org/10.4324/9781315283739-6

    View record in BASE

    أضف إلى المفضلة
  12. 12
    Academic Journal
    Can Advertisers Overcome Consumer Qualms with Virtual Reality?

    المؤلفون: SPIELMANN, NATHALIE1 nathalie.spielmann@neoma-bs.fr, ORTH, ULRICH R.2 uorth@ae.uni-kiel.de

    المصدر: Journal of Advertising Research. Jun2021, Vol. 61 Issue 2, p147-163. 17p.

    مصطلحات موضوعية: *CONSUMERS, *CONSUMER attitudes, *CONSUMER research, *ADVERTISING, VIRTUAL reality, AUTHENTICITY (Philosophy)


    أضف إلى المفضلة
  13. 13
    Academic Journal
    The reverse Napoleon effect: The brand appreciation of looking up by tall people

    المؤلفون: Orth, Ulrich R., Machiels, Casparus J. A., Rose, Gregory M.

    المصدر: Psychology & Marketing ; volume 37, issue 9, page 1194-1211 ; ISSN 0742-6046 1520-6793

    الاتاحة: http://dx.doi.org/10.1002/mar.21352
    https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1002%2Fmar.21352
    https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21352
    https://onlinelibrary.wiley.com/doi/full-xml/10.1002/mar.21352

    View record in BASE

    أضف إلى المفضلة
  14. 14
    Academic Journal
    Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

    المؤلفون: Haberstroh, Kristina, Orth, Ulrich R., Hoffmann, Stefan, Brunk, Berit

    المصدر: Journal of Business Ethics, 2017 Jan 01. 140(1), 161-173.

    URL الوصول: http://www.jstor.org/stable/44164280

    Full Text Finder

    أضف إلى المفضلة
  15. 15
    Academic Journal
    Consumers’ brand identity complexity: conceptualization and predictive ability

    المؤلفون: Orth, Ulrich R., Rose, Gregory M.

    المصدر: European Journal of Marketing, 2017, Vol. 51, Issue 2, pp. 304-323.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-07-2015-0446

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
  16. 16
    Academic Journal
    Agreement by design: The effect of visual harmony on responses to surveys

    المؤلفون: Orth, Ulrich R., Nickel, Kristina, Böhm, Rebekka, Röwe, Katharina

    مصطلحات موضوعية: ddc:320

    Relation: Journal: Journal of Consumer Behaviour; Volume: 19; Year: 2019; Issue: 2; Pages: 196-207; Hoboken, NJ: Wiley; http://hdl.handle.net/10419/230206

    الاتاحة: http://hdl.handle.net/10419/230206
    https://doi.org/10.1002/cb.1804

    View record in BASE

    أضف إلى المفضلة
  17. 17
    Book
    Consumers’ Brand Identity Complexity: Conceptualization and Initial Evidence

    المؤلفون: Orth, Ulrich R., Rose, Gregory

    المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 64-64 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319500065 9783319500089

    الاتاحة: http://dx.doi.org/10.1007/978-3-319-50008-9_18
    http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_18

    View record in BASE

    أضف إلى المفضلة
  18. 18
    Book
    Fresh Faces for Established Brands: The Role of Holistic Type and Sequence of Exposure in Consumers’ Formation of Trait Inferences

    المؤلفون: Limon, Yonca, Reimann, Martin, Orth, Ulrich R., Bechara, Antoine

    المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 416-416 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319500065 9783319500089

    الاتاحة: http://dx.doi.org/10.1007/978-3-319-50008-9_112
    http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_112

    View record in BASE

    أضف إلى المفضلة
  19. 19
    Academic Journal
    Effects of package visuals and haptics on brand evaluations

    المؤلفون: Littel, Sandra, Orth, Ulrich R.

    المصدر: European Journal of Marketing, 2013, Vol. 47, Issue 1/2, pp. 198-217.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/03090561311285510

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
  20. 20
    Academic Journal
    Servicescape interior design and consumers' personality impressions

    المؤلفون: Orth, Ulrich R., Heinrich, Frauke, Malkewitz, Keven

    المصدر: Journal of Services Marketing, 2012, Vol. 26, Issue 3, pp. 194-203.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/08876041211223997

    View full text at Emerald Full Text Finder

    أضف إلى المفضلة
أدوات البحث: أحصل على تغذية RSS – أرسل هذا البحث بالبريد الإلكتروني – حفظ البحث – جدول التنبيهات: لا شيء