المؤلفون: Oppong, Peter Kwasi¹ (AUTHOR) peteroppong72@gmail.com, Oppong Mensah, Nicholas² (AUTHOR), Berko, Daniel³ (AUTHOR)

المصدر: Journal of African Business. Feb2025, Vol. 26 Issue 1, p47-64. 18p.

مصطلحات موضوعية: *BRAND loyalty, *WILLINGNESS to pay, *STATISTICAL sampling, *PRICES, STRUCTURAL equation modeling

المؤلفون: Oppong, Peter Kwasi¹ peteroppong72@gmail.com, Owusu, Joseph¹ josephowusu87@yahoo.com, Ansah, Martin Owusu¹ m.owusuansah97@gmail.com, Djan, Kwame Ohene² kwame.ohenedjan@knust.edu.gh

المصدر: African Journal of Business & Economic Research. Dec2024, Vol. 19 Issue 4, p361-386. 26p.

مصطلحات موضوعية: *BRAND loyalty, *STATISTICAL sampling, *BRANDING (Marketing), *BRAND equity, STRUCTURAL equation modeling, SAMPLING (Process)

المؤلفون: Oppong, Peter Kwasi, Owusu, Joseph, Owusu Ansah, Wilberforce

المصدر: International Journal of Research in Business and Social Science (2147- 4478); Vol. 11 No. 6 (2022): September; 01-11 ; 2147-4478 ; 10.20525/ijrbs.v11i6

مصطلحات موضوعية: Herbal Industry, Brand Awareness, Image, Word-of-Mouth, WTP High Price

وصف الملف: application/pdf

Relation: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1960/1381; https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1960

الاتاحة: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1960

المؤلفون: Owusu, Joseph, Hayat, Naeem, Oppong, Peter Kwasi, Owusu-Ansah, Wilberforce

المصدر: International Journal of Research in Business and Social Science (2147- 4478); Vol. 11 No. 6 (2022): September; 86-97 ; 2147-4478 ; 10.20525/ijrbs.v11i6

مصطلحات موضوعية: Entrepreneurial orientation, entrepreneurial intention, market intelligence generation, social network ties and Ghana

وصف الملف: application/pdf

Relation: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1901/1388; https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1901

الاتاحة: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1901

المؤلفون: Mensah, John, Oppong, Peter Kwasi, Addae, Matilda

المصدر: Open Journal of Business and Management ; volume 10, issue 01, page 297-313 ; ISSN 2329-3284 2329-3292

الاتاحة: http://dx.doi.org/10.4236/ojbm.2022.101018
https://www.scirp.org/journal/doi.aspx?doi=10.4236/ojbm.2022.101018
https://www.scirp.org/xml/114667.xml

المؤلفون: Oppong, Peter Kwasi, Owusu, Joseph, Hammond, Paul, Amissah, Edmond

المصدر: Open Journal of Business and Management ; volume 10, issue 05, page 2414-2430 ; ISSN 2329-3284 2329-3292

الاتاحة: http://dx.doi.org/10.4236/ojbm.2022.105121
https://www.scirp.org/journal/doi.aspx?doi=10.4236/ojbm.2022.105121

المؤلفون: Oppong, Peter Kwasi

المصدر: Journal of Social and Development Sciences; Vol 11 No 4(S) (2020); 15-25 ; 2221-1152 ; 10.22610/jsds.v11i4(S)

مصطلحات موضوعية: Brand credibility, Brand image, Customer satisfaction, Behavioural intentions, Herbal medicine

وصف الملف: application/pdf

Relation: https://ojs.amhinternational.com/index.php/jsds/article/view/3133/2000; https://ojs.amhinternational.com/index.php/jsds/article/view/3133

الاتاحة: https://ojs.amhinternational.com/index.php/jsds/article/view/3133
https://doi.org/10.22610/jsds.v11i4(S).3133

المؤلفون: Oppong, Peter Kwasi

المصدر: Journal of Education and Vocational Research; Vol 11 No 2(V) (2020); 58-67 ; 2221-2590 ; 10.22610/jevr.v11i2(V)

مصطلحات موضوعية: Customer Satisfaction, Brand Credibility, Brand Equity, Perceived Quality, Herbal medicine

وصف الملف: application/pdf

Relation: https://ojs.amhinternational.com/index.php/jevr/article/view/3135/1995; https://ojs.amhinternational.com/index.php/jevr/article/view/3135

الاتاحة: https://ojs.amhinternational.com/index.php/jevr/article/view/3135
https://doi.org/10.22610/jevr.v11i2(V).3135

المؤلفون: Oppong, Peter Kwasi, Mensah, John, Addae, Matilda

المصدر: Open Journal of Business and Management ; volume 09, issue 04, page 2080-2099 ; ISSN 2329-3284 2329-3292

الاتاحة: http://dx.doi.org/10.4236/ojbm.2021.94110
https://www.scirp.org/journal/doi.aspx?doi=10.4236/ojbm.2021.94110

المؤلفون: Oppong, Peter Kwasi¹ peteroppong72@gmail.com, Owusu, Joseph¹ josephowusu87@yahoo.com, Ansah, Wilberforce Owusu¹ woansah@gmail.com, Mensah, John² jmjohnmensah@gmail.com

المصدر: African Journal of Business & Economic Research. Dec2023, Vol. 18 Issue 4, p191-212. 22p.

مصطلحات موضوعية: *BRAND loyalty, *BRAND equity, *BRAND image, *STATISTICAL sampling, STRUCTURAL equation modeling, INTENTION

المؤلفون: Oppong, Peter Kwasi, Tawiah Yeboah, Solomon, Gyawu, Adeliade

المصدر: Information Management and Business Review; Vol 12 No 2(I) (2020); 1-11 ; 2220-3796 ; 10.22610/imbr.v12i2(I)

وصف الملف: application/pdf

Relation: https://ojs.amhinternational.com/index.php/imbr/article/view/3035/1976; https://ojs.amhinternational.com/index.php/imbr/article/view/3035

الاتاحة: https://ojs.amhinternational.com/index.php/imbr/article/view/3035
https://doi.org/10.22610/imbr.v12i2(I).3035

المؤلفون: Osei, Ernest, OPPONG, PETER KWASI

المصدر: Journal of Economics and Behavioral Studies; Vol 12 No 4(J) (2020); 13-22 ; 2220-6140 ; 10.22610/jebs.v12i4(J)

مصطلحات موضوعية: Computer education, Behavioural intentions, Information Technology, Hospitals

وصف الملف: application/pdf

Relation: https://ojs.amhinternational.com/index.php/jebs/article/view/2896/1952; https://ojs.amhinternational.com/index.php/jebs/article/view/2896

الاتاحة: https://ojs.amhinternational.com/index.php/jebs/article/view/2896
https://doi.org/10.22610/jebs.v12i4(J).2896

المؤلفون: Oppong,, Peter Kwasi, Phiri, Maxwell A.

المصدر: Journal of Economics and Behavioral Studies; Vol 11 No 1(J) (2019); 11-21 ; 2220-6140 ; 10.22610/jebs.v11i1(J)

مصطلحات موضوعية: Keywords: Brand awareness, Brand association, Perceived quality, Brand equity, Brand loyalty

وصف الملف: application/pdf

Relation: https://ojs.amhinternational.com/index.php/jebs/article/view/2740/1802; https://ojs.amhinternational.com/index.php/jebs/article/view/2740

الاتاحة: https://ojs.amhinternational.com/index.php/jebs/article/view/2740
https://doi.org/10.22610/jebs.v11i1(J).2740

المؤلفون: Oppong, Peter Kwasi, Ansah, Wilberforce Owusu, Owusu, Joseph

المصدر: J. of Business and Management ; volume 29, issue 1, page 57-79 ; ISSN 1535-668X 1535-668X

الاتاحة: http://dx.doi.org/10.1504/jbm.2023.141303
http://www.inderscienceonline.com/doi/full/10.1504/JBM.2023.141303

المؤلفون: Oppong, Peter Kwasi, Phiri, Maxwell A

المصدر: Journal of Economics and Behavioral Studies; Vol 10 No 5(J) (2018); 59-72 ; 2220-6140 ; 10.22610/jebs.v10i5(J)

مصطلحات موضوعية: Packaging, Herbal medicines, Over-the-counter, Brand equity, Consumers

وصف الملف: application/pdf

Relation: https://ojs.amhinternational.com/index.php/jebs/article/view/2498/1710; https://ojs.amhinternational.com/index.php/jebs/article/view/2498

الاتاحة: https://ojs.amhinternational.com/index.php/jebs/article/view/2498
https://doi.org/10.22610/jebs.v10i5(J).2498

المؤلفون: Oppong, Peter Kwasi¹ peteroppong72@gmail.com, Mensah, John² john.mensah@knust.edu.gh, Addae, Matilda³ addaematilda13@gmail.com

المصدر: African Journal of Business & Economic Research. Sep2022, Vol. 17 Issue 3, p191-212. 22p.

مصطلحات موضوعية: *BRAND equity, *BRAND personification, *WORD of mouth advertising, *BRAND image, *BRAND awareness, *STATISTICAL sampling, *CONSUMERS

مصطلحات جغرافية: GHANA, CAPE Coast (Ghana)

المؤلفون: Oppong, Peter Kwasi, Gyawu, Adelaide, Yawson, Clementina Araba

الاتاحة: http://dx.doi.org/10.31219/osf.io/n2sz3

المؤلفون: Oppong, Peter Kwasi¹ peteroppong72@gmail.com, Phiri, Maxwell A.¹ phirim@ukzn.ac.za

المصدر: African Journal of Business & Economic Research. Dec2018, Vol. 13 Issue 3, p115-133. 19p.

مصطلحات موضوعية: *BRAND equity, *CUSTOMER equity, *PHARMACEUTICAL industry, *ECONOMIC competition, HERBAL medicine

مصطلحات جغرافية: KUMASI (Ghana)

المؤلفون: Oppong, Peter Kwasi¹ peteroppong72@gmail.com, Phiri, Maxwell A.² phirim@ukzn.ac.za

المصدر: African Journal of Business & Economic Research. Aug2018, Vol. 13 Issue 2, p163-181. 19p.

مصطلحات موضوعية: *PHARMACEUTICAL industry, *BRAND awareness, *BRAND loyalty, *ECONOMIC competition, *PROFIT margins, HERBAL medicine

المؤلفون: Oppong, Peter Kwasi.

المساهمون: Phiri, Maxwell Agabu.

مصطلحات موضوعية: Herbal medicine, Brand equity, Packaging, Over-the-counter, Medicine market

وصف الملف: application/pdf

Relation: https://researchspace.ukzn.ac.za/handle/10413/17127

الاتاحة: https://researchspace.ukzn.ac.za/handle/10413/17127