المؤلفون: Guajardo Figueroa, Paulina Andrea

Thesis Advisors: Blanco, Josep Ma. (Josep Maria), Ferré Pavia, Carme, 1969-

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Marca país, Nation brand, Marca Xile, Nation image, Marca Chile, Imatge país, Chile brand, Imagen país, Ciències Socials

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/691262

المؤلفون: Vitor Miguel Ribeiro

المصدر: Green Finance, Vol 6, Iss 2, Pp 287-347 (2024)

مصطلحات موضوعية: bibliometric analysis, latent dirichlet allocation, multinomial discrete choice analysis, nation brand, brand culture, green economy, green finance, Finance, HG1-9999

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2643-1092

URL الوصول: https://doaj.org/article/567384695cb94d798ec789e1437645a4

المؤلفون: Matiza, Tafadzwa, Slabbert, Elmarie

المصدر: Journal of Hospitality and Tourism Insights, 2022, Vol. 7, Issue 1, pp. 1-27.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2022-0174

المؤلفون: Lahrech, Abdelmounaim, Aldabbas, Hazem, Juusola, Katariina

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1207-1219.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2022-4183

المؤلفون: Abdalmajid, Jilan, Papasolomou, Ioanna, Vrontis, Demetris, Melanthiou, Yioula, Thrassou, Alkis, Uzunboylu, Naziyet

المصدر: Journal of Asia Business Studies, 2023, Vol. 17, Issue 5, pp. 992-1018.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JABS-03-2022-0087

المؤلفون: Yadav, Rohit, Paul, Justin, Mittal, Amit

المصدر: International Marketing Review, 2021, Vol. 40, Issue 1, pp. 28-48.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-05-2021-0173

المؤلفون: Alhassan, Tarik

المساهمون: Ilharco, Fernando Albano Maia da Magalhães, Bolin, Göran, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Nation branding, Nation brand, Country marketing, Place marketing, Brand communications, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/44928

المؤلفون: Carvalho, Ana Raquel Fonseca Queirós

المساهمون: Miranda, Sandra Marisa Lopes, RCIPL

مصطلحات موضوعية: Marca-nação, Marca humana, Ronaldo, Cristiano (1985- ), Portugal, Celebridade, Nation-brand, Human brand, Celebrity

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.21/15667

المؤلفون: Bozorgkhou, Hamed

المصدر: International Journal of Psychosocial Rehabilitation, 21(10), 4078-4096, (2023-11-24)

مصطلحات موضوعية: National Character, Nation Brand, Nation Brand Assets

Relation: https://www.psychosocial.com/article/PR300410/32714/; https://doi.org/10.37200/IJPR/V24I10/PR300410; oai:zenodo.org:10204029

الاتاحة: https://doi.org/10.37200/IJPR/V24I10/PR300410
https://www.psychosocial.com/article/PR300410/32714/

المؤلفون: Hamed Bozorgkhou

مصطلحات موضوعية: Marketing not elsewhere classified, Tourism marketing, Business process management, National Character, Nation brand, Nation Brand Assets

Relation: https://figshare.com/articles/journal_contribution/Review_of_Nation_Branding_Impact_on_Iran_s_Tourism_Industry_development/24634182

الاتاحة: https://doi.org/10.6084/m9.figshare.24634182.v1
https://figshare.com/articles/journal_contribution/Review_of_Nation_Branding_Impact_on_Iran_s_Tourism_Industry_development/24634182

المؤلفون: Long, Hongquan, Chen, Fang Wei

مصطلحات موضوعية: Turismo, Benchmarking, Inversiones extranjeras, Nation brand ranking, NBI, Marca país, Comparación, Nation branding, Place ranking

Relation: III Congreso H de Comunicación, medios audiovisuales y análisis; Lanzarote; 23 de marzo y 1 de abril de 2023; https://hdl.handle.net/10630/27517

الاتاحة: https://hdl.handle.net/10630/27517

المؤلفون: Alhassan, Tarik

المصدر: Alhassan , T 2023 , ' Nation branding in a globalized competitive world : how can countries utilize nation brands to foster their potential? ' , Faculty of Human Sciences . < http://hdl.handle.net/10400.14/44928 >

مصطلحات موضوعية: Nation branding, Nation brand, Country marketing, Place marketing, Brand communications

الاتاحة: https://ciencia.ucp.pt/en/publications/d46b7d1a-6048-41b0-83d8-39113525d017
http://hdl.handle.net/10400.14/44928

المؤلفون: Hassan Alaji, Bahman Hajipour, Shahriar Azizi

المصدر: مطالعات مدیریت راهبردی, Vol 13, Iss 49, Pp 1-17 (2022)

مصطلحات موضوعية: nation rebranding, nation brand, grounded theory, syria, tourism, Management. Industrial management, HD28-70

وصف الملف: electronic resource

Relation: http://www.smsjournal.ir/article_133677_3cc1610f3aa741da519d0f6738594336.pdf; https://doaj.org/toc/2228-6853; https://doaj.org/toc/2676-6744

URL الوصول: https://doaj.org/article/98b25985c6e64f1e829265843612586d

المؤلفون: Fernandes, Everton Nascimento

المساهمون: Santiago, Joanna, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Marca-nação, Branding Nacional, Country Brand Equity, Mercosul, Organização Intergovernamental, Nation brand, Nation Branding, Mercosur, Intergovernmental Organization

وصف الملف: application/pdf

Relation: Fernandes, Everton Nascimento (2021). "A perceção dos portugueses do Country Brand Equity dos países membros do Mercosul (Argentina, Brasil, Paraguai e Uruguai)". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.

الاتاحة: http://hdl.handle.net/10400.5/24088

المؤلفون: Bozorgkhou, Hamed, Keimasi, Masoud, Esfidani, Mohammadrahim, orkestani, Mohammadsaleh T

المصدر: Consumer Behavior Studies Journal, 5(2), 83-110, (2023-11-24)

مصطلحات موضوعية: Brand, nation brand, image, competitive identity, cognitive bahavior

Relation: https://iranjournals.nlai.ir/handle/123456789/411674; https://doi.org/10.5281/zenodo.10204854; https://doi.org/10.5281/zenodo.10204855; oai:zenodo.org:10204855

الاتاحة: https://doi.org/10.5281/zenodo.10204855
https://iranjournals.nlai.ir/handle/123456789/411674

المؤلفون: Hamed Bozorgkhou, Masoud Keimasi, Mohammadrahim Esfidani, Mohammadsaleh Torkestani

مصطلحات موضوعية: Marketing not elsewhere classified, Tourism marketing, Business process management, Brand, nation brand, image, competitive identity, cognitive bahavior

Relation: https://figshare.com/articles/journal_contribution/Identifying_and_Prioritizing_the_Factors_Affecting_Iran_s_Nation_Brand_with_the_consumer_s_Cognitive_behavior_approach/24634215

الاتاحة: https://doi.org/10.6084/m9.figshare.24634215.v1
https://figshare.com/articles/journal_contribution/Identifying_and_Prioritizing_the_Factors_Affecting_Iran_s_Nation_Brand_with_the_consumer_s_Cognitive_behavior_approach/24634215

المؤلفون: Rojas-Méndez, José I., Davies, Gary

المصدر: Rojas-Méndez , J I & Davies , G 2023 , ' Promoting Country Image and Tourism in New or Underdeveloped Markets ' , Journal of Travel Research . https://doi.org/10.1177/00472875231164967

مصطلحات موضوعية: competence and status, developing markets, individualism/collectivism, nation brand, stereotype content model, uncertainty avoidance, warmth

الاتاحة: https://research.manchester.ac.uk/en/publications/92fff7c0-63f8-43c7-89e0-a3bfc1fcdb2f
https://doi.org/10.1177/00472875231164967

المؤلفون: SIREGAR, Suadhe Rahmat, WARDHANI, Tiara

المصدر: International Journal of Environmental, Sustainability, and Social Science; Vol. 4 No. 2 (2023): International Journal of Environmental, Sustainability, and Social Science (March - April 2023); 482 - 506 ; 2721-0871 ; 2720-9644 ; 10.38142/ijesss.v4i2

مصطلحات موضوعية: Nation Brand, Online Marketing, Tourism, Wonderful Indonesia, none

جغرافية الموضوع: none

وصف الملف: application/pdf

Relation: http://journalkeberlanjutan.com/index.php/ijesss/article/view/521/508; http://journalkeberlanjutan.com/index.php/ijesss/article/view/521

الاتاحة: http://journalkeberlanjutan.com/index.php/ijesss/article/view/521
https://doi.org/10.38142/ijesss.v4i2.521

المؤلفون: Serra, Beatriz Monteverde Valério da Silva

المساهمون: Ilharco, Fernando Albano Maia de Magalhães, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Nation Brand, Portugal, Macau, Relacionamento, Brand equity, Marketing e comunicação, Relationship, Marketing and communication, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/34634

المؤلفون: Anwar, Syed Ferhat, Khan, Rezwanul Huque, Mahmud, Khaled

المصدر: Journal of Business Administration, 42(2), 69-99, (2022-07-31)

مصطلحات موضوعية: Bangladesh, Brand Equity, Internal Nation Brand Equity, Internal Nation Brand Equity Measurement

Relation: https://doi.org/10.5281/zenodo.6825104; https://doi.org/10.5281/zenodo.6825105; oai:zenodo.org:6825105

الاتاحة: https://doi.org/10.5281/zenodo.6825105