المؤلفون: Boman, Laura (AUTHOR) lboman@kennesaw.edu, He, Xin (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p22-39. 18p.

مصطلحات موضوعية: *CHARITIES, *CONSUMER attitudes, *CHARITABLE giving, WORD-of-mouth communication, ALTRUISM, PERSUASION (Psychology)

المؤلفون: Gershon, Rachel (AUTHOR) Rgershon@berkeley.edu, Jiang, Zhenling (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.

مصطلحات موضوعية: *BUSINESS referrals, *WORD of mouth advertising, *CONSUMERS, *CUSTOMER relations, *CUSTOMER loyalty, *CUSTOMER satisfaction

المؤلفون: Liu, Yue¹ (AUTHOR), Zhu, Xiumei² (AUTHOR), Zhang, Mengyao¹ (AUTHOR), Fu, Jiaying¹ (AUTHOR), Yan, Chaonan^3,4 (AUTHOR), Wang, Yichuan³ (AUTHOR) Yichuan.wang@sheffield.ac.uk, Zhai, Yunkai¹ (AUTHOR)

المصدر: Psychology & Marketing. Feb2025, Vol. 42 Issue 2, p359-373. 15p.

مصطلحات موضوعية: *WORD of mouth advertising, *CUSTOMER cocreation, *INTERNET marketing, *ONLINE marketplaces, *DYNAMIC capabilities, INTERNET of things

المؤلفون: Hallikainen, Heli¹ (AUTHOR) heli.hallikainen@uef.fi, Halinen, Marianna¹ (AUTHOR), Tervonen, Hannes¹ (AUTHOR), Ruusunen, Nino¹ (AUTHOR), Wang, Yuyu¹ (AUTHOR)

المصدر: Psychology & Marketing. Jan2025, Vol. 42 Issue 1, p159-174. 16p.

مصطلحات موضوعية: *CUSTOMER experience, *WORD of mouth advertising, *CONSUMERS' reviews, *SENTIMENT analysis, *MARKETING & psychology, SENSORY perception

المؤلفون: Mo, Tingting¹ (AUTHOR), Wang, Weisha² (AUTHOR) wswang1004@suda.edu.cn

المصدر: Psychology & Marketing. Feb2025, Vol. 42 Issue 2, p470-492. 23p.

مصطلحات موضوعية: *LUXURY goods industry, *WORD of mouth advertising, *INFLUENCER marketing, *INTERNET marketing, *CONSUMER behavior, *BRAND loyalty, *BRANDING (Marketing)

مصطلحات جغرافية: CHINA

المؤلفون: O'Rourke, Anne‐Maree¹ (AUTHOR) a.orourke@uq.edu.au, Belli, Alex² (AUTHOR), Mathmann, Frank³ (AUTHOR), Septianto, Felix¹ (AUTHOR)

المصدر: Psychology & Marketing. Feb2025, Vol. 42 Issue 2, p395-411. 17p.

مصطلحات موضوعية: *WORD of mouth advertising, *LGBTQ+ business enterprises, *BRAND name products, WIT & humor, SOCIAL media

المؤلفون: Su, Lujun¹ (AUTHOR), Wang, Xiushan¹ (AUTHOR), Lin, Zhibin² (AUTHOR) zhibin.lin@durham.ac.uk, Xiao, Sarah² (AUTHOR)

المصدر: Psychology & Marketing. Jan2025, Vol. 42 Issue 1, p64-79. 16p.

مصطلحات موضوعية: *WORD of mouth advertising, *CONSUMER behavior, *IMPRESSION management, PLEASURE, LEISURE, SOCIAL perception, PERFORMANCE

المؤلفون: Gawande, Janhvi¹ (AUTHOR) janhvigawande55@gmail.com, Bhange, Manjusha¹ (AUTHOR) manjjubhange@gmail.com

المصدر: AIP Conference Proceedings. 2024, Vol. 3188 Issue 1, p1-6. 6p.

مصطلحات موضوعية: *MOUTH ulcers, *INFRARED spectroscopy, *GUAVA, *PROPYLENE glycols, *BEHAVIORAL research

المؤلفون: Qiu, Lingyun¹ qiu@gsm.pku.edu.cn, Wang, Weiquan² wwang@cuhk.edu.hk, Pang, Jun³ pangjun@rmbs.ruc.edu.cn

المصدر: MIS Quarterly. Jun2023, Vol. 47 Issue 2, p511-534. 24p. 4 Diagrams, 8 Charts, 2 Graphs.

مصطلحات موضوعية: EMOTICONS & emojis, WORD-of-mouth communication, ONLINE social networks, PERSUASION (Psychology), SELF-expression, NONVERBAL cues

المؤلفون: Rifkin, Laura Schrier (AUTHOR) laura.rifkin@brooklyn.cuny.edu, Kirk, Colleen P (AUTHOR), Corus, Canan (AUTHOR)

المصدر: Journal of Consumer Research. Aug2023, Vol. 50 Issue 2, p382-404. 23p. 1 Color Photograph, 2 Diagrams, 1 Chart, 6 Graphs.

مصطلحات موضوعية: *SHARING economy, *CONSUMER behavior, *PSYCHOLOGICAL contracts (Employment), *CONSUMERS' reviews, WORD-of-mouth communication

المؤلفون: Girsang, Rodman Tarigan¹ (AUTHOR) rodman.tarigan@unpad.ac.id, Rusmil, Kusnandi¹ (AUTHOR), Fadlyana, Eddy¹ (AUTHOR), Setiabudiawan, Budi^1,2 (AUTHOR), Adrizain, Riyadi¹ (AUTHOR), Mulyadi, Rizky Perdana¹ (AUTHOR), Budiman, Arief¹ (AUTHOR), Utami, Rona Kania¹ (AUTHOR), Mardiah, Behesti Zahra¹ (AUTHOR), Dwi Putra, Muhammad Gilang¹ (AUTHOR), Fulendry, Frizka Primadewi¹ (AUTHOR), Nashsyah, Dinda Tiaraningrum¹ (AUTHOR), Sukandar, Hadyana³ (AUTHOR)

المصدر: BMC Infectious Diseases. 1/27/2025, Vol. 25 Issue 1, p1-9. 9p.

مصطلحات موضوعية: *HAND, foot & mouth disease, *FOOT & mouth disease, *MEDICAL sciences, *ENZYME-linked immunosorbent assay, WESTERN United States history

المؤلفون: Fu, Lie¹ (AUTHOR), Jin, Wei-Ping² (AUTHOR), Wang, Wen-Hui¹ (AUTHOR), Wang, Chen¹ (AUTHOR), Qian, Sha-Sha¹ (AUTHOR), Wang, Meng-Jun¹ (AUTHOR), Liu, Rui-Lun¹ (AUTHOR), Li, Song-Zhuang¹ (AUTHOR), Du, Ya-Xin¹ (AUTHOR), Meng, Sheng-Li¹ (AUTHOR), Guo, Jing¹ (AUTHOR), Wang, Ze-Jun¹ (AUTHOR), Chen, Xiao-Qi¹ (AUTHOR), Shen, Shuo¹ (AUTHOR) shenshuo0227@qq.com

المصدر: Virology Journal. 12/30/2024, Vol. 21 Issue 1, p1-10. 10p.

مصطلحات موضوعية: *HAND, foot & mouth disease, *FOOT & mouth disease, *CYTOSKELETAL proteins, *WESTERN immunoblotting, *ENTEROVIRUSES, *DATABASES, *MONOCLONAL antibodies, *COXSACKIEVIRUSES

المؤلفون: Tran Duy Khang¹ npkhanh@ctu.edu.vn, Nguyen Phuc Khanh¹ tdkhang@ctu.edu.vn

المصدر: Veterinary World. Dec2024, Vol. 17 Issue 12, p2858-2864. 7p.

مصطلحات موضوعية: *FOOT & mouth disease virus, *REVERSE transcriptase polymerase chain reaction, *AMINO acid sequence, *EPITOPES, *CATTLE diseases, *FOOT & mouth disease

المؤلفون: Zhang, Nan¹ (AUTHOR), Ruan, Chenhan² (AUTHOR) chenhanruan@126.com

المصدر: Psychology & Marketing. Nov2024, Vol. 41 Issue 11, p2591-2607. 17p.

مصطلحات موضوعية: *CONSUMER behavior, *MEDIA richness theory (Communication), *ONLINE shopping, *MARKETING & psychology, WORD-of-mouth communication, LIVE streaming, PSYCHOLOGICAL reactance

Alternate Title: Investigating The Effect of Perceived Information Quality and Perceived Risk on The Intention to Purchase Residential Building Units by Considering The Mediating Role of Electronic Word-of-Mouth Advertising in Social Media.

المؤلفون: علیرضا حدادیان¹ hadadian@um.ac.ir, محمد حسن بیلندی² Mhbilondi@stu.um.ac.ir

المصدر: Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah. Nov2024, Vol. 11 Issue 3, Preceding p159-179. 21p.

مصطلحات موضوعية: *WORD of mouth advertising, *PERCEIVED quality, SOCIAL media, STRUCTURAL equation modeling, CRONBACH'S alpha

Alternate Title: Providing effective strategies in customer confusion management in life insurance.

المؤلفون: معصومه خلیل زاده¹, حید ناصحی فر², تحفه قبادى لموكی¹ tohfeh_ghobadilamuki@iauh.ac.ir, علی اصغری صارم³

المصدر: Iranian Journal of Insurance Research (IJIR). Autumn2024, Vol. 13 Issue 4, p329-344. 16p.

مصطلحات موضوعية: *JOB performance, *WORD of mouth advertising, *LIFE insurance, *INFORMATION technology, *CUSTOMER loyalty programs, *CUSTOMER orientation, SNOWBALL sampling

المؤلفون: Xu, Minzhe (AUTHOR) minzhexu@iastate.edu, Yu, Zhihao (AUTHOR), Tu, Yanping (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p355-370. 16p. 1 Diagram, 1 Chart, 3 Graphs.

مصطلحات موضوعية: *BUSINESS referrals, *WORD of mouth advertising, *DISCLOSURE, *RELATIONSHIP marketing, *MARKETING, *CUSTOMER relations, *CUSTOMER loyalty programs, COMMUNITY relations

المؤلفون: Maziere, M.¹ (AUTHOR), Andrade, J. C.^2,3 (AUTHOR), Rompante, P.¹ (AUTHOR), Rodrigues, C. F.² (AUTHOR) celia.rodrigues@iucs.cespu.pt

المصدر: Critical Reviews in Microbiology. Feb2025, Vol. 51 Issue 1, p153-163. 11p.

مصطلحات موضوعية: *PLANT extracts, *THRUSH (Mouth disease), *MYCOSES, *RESEARCH personnel, *CANDIDA

المؤلفون: Chiscuzzu, Federica¹ (AUTHOR) federica.chiscuzzu@materolbia.com, Crescio, Claudia² (AUTHOR) claudia.crescio@aouss.it, Varrucciu, Simona³ (AUTHOR) simonavarrucciu@gmail.com, Rizzo, Davide^2,3 (AUTHOR) fbussu@uniss.it, Sali, Michela^4,5 (AUTHOR) michela.sali@unicatt.it, Delogu, Giovanni^1,4 (AUTHOR) giovanni.delogu@unicatt.it, Bussu, Francesco^2,3 (AUTHOR)

المصدر: Cancers. Jan2025, Vol. 17 Issue 2, p171. 14p.

مصطلحات موضوعية: *SQUAMOUS cell carcinoma, *MOUTH tumors, *HUMAN microbiota, *CARCINOGENESIS, *GRAM-negative bacteria, *DISEASE risk factors

المؤلفون: Rajão, António^1,2 (AUTHOR) antonio.rajao@iucs.cespu.pt, Silva, João P. N.³ (AUTHOR) joaosilva_06@hotmail.com, Almeida-Nunes, Diana L.^1,2,4 (AUTHOR) nunesdiana@msn.com, Rompante, Paulo³ (AUTHOR) paulo.rompante@iucs.cespu.pt, Rodrigues, Célia Fortuna^1,2,5,6 (AUTHOR) jose.andrade@iucs.cespu.pt, Andrade, José Carlos^1,2 (AUTHOR)

المصدر: International Journal of Molecular Sciences. Jan2025, Vol. 26 Issue 2, p638. 22p.

مصطلحات موضوعية: *THRUSH (Mouth disease), *DISEASE relapse, *CELL suspensions, *BIOFILMS, *CANDIDA