المؤلفون: Mostafavi, Shiva Sadat

المساهمون: University/Department: Universitat Ramon Llull. Esade

Thesis Advisors: Mavrommatis, Alexis

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: branded app, coupon duration, purchase behavior, product category, retailer mobile app, coupon redemption, temporal effects, service mobile app, coupon framing, omnichannel retailing, Negocis, administració i dret

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/692207

المؤلفون: Mostafavi, Shiva Sadat, Mavrommatis, Alexis

المصدر: Journal of Product & Brand Management, 2024, Vol. 34, Issue 1, pp. 61-83.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2023-4726

المؤلفون: Mostafavi, Shiva Sadat, Mavrommatis, Alexis

المصدر: Journal of Product & Brand Management ; volume 34, issue 1, page 61-83 ; ISSN 1061-0421 2054-1643

الاتاحة: https://doi.org/10.1108/jpbm-09-2023-4726
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