المؤلفون: Miriam McGowan, Louise May Hassan, Edward Shiu

المصدر: European Journal of Marketing. 56:817-839

مصطلحات موضوعية: Marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2d06bb99c513e7bdd8e170b087a7c7df
https://doi.org/10.1108/ejm-04-2020-0260

المؤلفون: Louise M. Hassan, Miriam McGowan, Edward Shiu

المصدر: European Journal of Marketing. 54:212-237

مصطلحات موضوعية: Marketing, medicine.drug_class, 05 social sciences, Context (language use), Dissociative, Ingroups and outgroups, 050105 experimental psychology, Preference, Empirical research, 0502 economics and business, Outgroup, medicine, 050211 marketing, 0501 psychology and cognitive sciences, Construal level theory, Social identity theory, Psychology, Social psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::87ebe69b61ac23da54778e1d0f33966d
https://doi.org/10.1108/ejm-07-2018-0468

المؤلفون: Louise M. Hassan, Miriam McGowan

المصدر: Ethical Approaches to Marketing ISBN: 9783110659566

مصطلحات موضوعية: business.industry, Sociology, Public relations, business, Social identity approach, Social marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::98cf906b955692f05557239792a06583
https://doi.org/10.1515/9783110659566-002

المؤلفون: Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, Rohit Varman

Resource Type: eBook.

الموضوعات: Green marketing--Management, Marketing--Social aspects, Marketing--Management, Social responsibility of business, Consumption (Economics)

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research

المؤلفون: Edward Shiu, Miriam McGowan, Louise M. Hassan

المصدر: Journal of Consumer Behaviour. 16:242-253

مصطلحات موضوعية: Value (ethics), Social Psychology, Conceptualization, Cultural identity, media_common.quotation_subject, 05 social sciences, Cognition, Affect (psychology), Impression management, Perception, 0502 economics and business, 050211 marketing, Psychology, Social identity theory, Social psychology, 050203 business & management, Applied Psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::cdccbde82e045ab640bfdee50c527494
https://doi.org/10.1002/cb.1627